Global Business & Development Strategy - An Overview -Travel & Tourism Sector

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Travel & Tourism PRACTICE & NORM Annual Holidays | Cocktail of Activities | Exotic Factor| Environment & AdventureProprietary copy of CopperBridge Media

Travel & Holidays: An annual celebration for most.. The notion of breaking from work periodically has taken root in the modern lifestyle. Travel and holidays have become an annual happening for most families all around the globe.Proprietary copy of CopperBridge Media

Cocktail of activities – High on the list.. In today‟s world of travel and tourism, it‟s not just about visiting the typical tourist attractions. It‟s about engaging in different kinds of activities that can range from engaging in adventure sports or visiting spiritual vacation retreats.Proprietary copy of CopperBridge Media

Exotic factor – Of prime importance.. People are willing to experience different places that are not the normal sit back and relax type of vacations. It could be cultural tours, coffee plantation tours or Amazon forest tours.Proprietary copy of CopperBridge Media

Environment & Adventure The 2 mainstays of tourism in the new millennium.. Eco-tourism inspires transformation. It provides an educational and beautiful experience, attracting many. Adventure tourism is rapidly growing in popularity: Mountaineering expeditions, trekking, bungee jumping etc are just some of the activities.Proprietary copy of CopperBridge Media

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Travel & Tourism in the new millennium NICHE TOURISM | CONSERVATION & RESPONSIBLE TOURISMProprietary copy of CopperBridge Media

Niche Tourism Learning Vacations | Spiritual Tourism | Corporate Tours | Transit TourismProprietary copy of CopperBridge Media

Niche Tourism Learning Vacations • Language learning while living with a family in the country of origin • Archaeological classes with actual experience of digging • Acquiring culinary skills in in places like southern India, Thailand or Indonesia • Imbibing art and culture while living with an artist – Paying guest accommodation. This concept is getting extremely popular in places like France and ItalyProprietary copy of CopperBridge Media

Niche Tourism contd… Spiritual Tourism • Faith based tourism • Religious travel to mythology-based religious shrines • Trekking through the Holy Land • Spending time with saints and meditation gurus in HimalayasProprietary copy of CopperBridge Media

Niche Tourism contd… Corporate Tours • Business meetings and conferences in exotic locations which are also cost-effective • Great niche tourism opportunity for developing and transition economies • Corporate tourism is more profitable for both the travel operators as well as local governmentsProprietary copy of CopperBridge Media

Niche Tourism contd… Transit Tourism • Three or more hours of golden opportunity to offer niche tour packages to travelers who are bored during their transit • One hour sightseeing packages planned for in-transit passengers – This might result in an extended or longer planned holiday in future • Hourly shopping and Spa facilitiesProprietary copy of CopperBridge Media

Conservation & Responsible Tourism NEED OF THE HOUR Are you on the Map? | Conservation Tourism | Endangered Species TourismProprietary copy of CopperBridge Media

Conservation.. Responsible… Is your business elevated to meet the needs of our present and positioned to cater to the future? Are you on the map?Proprietary copy of CopperBridge Media

Conservation Tourism Conservation & Responsible tourism go hand in hand Positive efforts are being taken worldwide with innovative methods being used both offline and online to attract Travellers to engage in responsible tourism. Individuals & voluntary organisations are also making huge contributions to strengthen awareness of eco destinations.Proprietary copy of CopperBridge Media

Endangered Species Tourism Humankind rules the earth… but what about the other inhabitants of our world? Animals like the Mountain Gorilla, Javan Rhinoceros, Giant Panda, Tiger.. are just some of the endangered species. The tourism industry is in a good position to spread awareness about the plight of these animals whose very existence is in danger. Whether it is through organising whale watching tours or by introducing tours to Tiger reserves, there is much that can be done to create a profitable business model that is responsible at the same time…Proprietary copy of CopperBridge Media

Tourism Industry: The Marketing Pitch THE NEW MEDIA | SOCIAL MEDIA ENGAGEMENTProprietary copy of CopperBridge Media

The New Media WHAT THE TRAVEL & TOURISM INDUSTRY IS USING? Utilizing New Media | Creating a Branding Landscape | Location Based ServicesProprietary copy of CopperBridge Media

What the Travel & Tourism industry is using? Utilizing New Media From tweeting to posting updates on the hotel‟ Facebook page.. relationships between business owners and customers has reached a whole new level. Utilization of social networks and location based services have introduced new strategies for creating good business.Proprietary copy of CopperBridge Media

What the Travel & Tourism industry is using? Contd…Awareness EducationCreate awareness Create interest through Radio information Utilizing New Media marketing along with Print traditional media to Search create a complete Outdoor Marketing Branding landscape Direct mail & response Television Image Direct response Maintain brand Cycle of trial, purchase, and repeatProprietary copy of CopperBridge Media

What the Travel & Tourism industry is using? Contd… Location Based Services Wireless Communication GIS & GPS Tracking The cornerstone of LBS-based marketing is the utilization of „Location & Need‟ of a traveller. Internet Connectivity Location TechnologiesProprietary copy of CopperBridge Media

Social Media Engagement Social Clusters | Homophiliy | Influence Ripples Leveraging the Power of Social Media | Brand Advocacy & Law of FewProprietary copy of CopperBridge Media

SOCIAL MEDIA ENGAGEMENT Social ClustersProprietary copy of CopperBridge Media

SOCIAL MEDIA ENGAGEMENT contd.. Homophily Birds of a feather flock together The term homophily stems from study of social networks. So, how can your business benefit by engaging with targeted social media circles? The answer lies in the power of influence within the social networksProprietary copy of CopperBridge Media

SOCIAL MEDIA ENGAGEMENT contd.. Influence Ripples Level 4 Ripples Distribution through individuals (e-mail lists etc.) Level 3 Ripples Distribution through “closed” networks (Facebook, MySpace etc.) Level 2 Ripples Distribution through “open” networks (blogs, sites, feeds, widgets etc.) Level 1 Ripples Distribution through mainstream media outlets (digital + analog) (press, influencers, etc.)Proprietary copy of CopperBridge Media

SOCIAL MEDIA ENGAGEMENT contd.. Leveraging the power of Social media / networks, marketing can be executed through different routes: Viral Marketing Increases in brand awareness or to achieve other marketing objectives Street Marketing Interacting at popular gathering places like shopping malls Influencer Marketing Identifying and finding the influencers Evangelist Marketing Turning most loyal customers into citizen marketersProprietary copy of CopperBridge Media

SOCIAL MEDIA ENGAGEMENT contd.. Being Social empowers two important aspects in marketing: BRAND ADVOCACY LAW of FEW even more important 10% influence than purchasing behavior brand image or brand satisfaction of other 90%Proprietary copy of CopperBridge Media

Short Notes CHECKLIST | ADOPTING A GLOBAL STRATEGYProprietary copy of CopperBridge Media

Short Notes Checklist – Vehicles for Web Contagion Person-to-person talking Talking by phone Social media tools SMS E-mail IM Utilizing all the possible channels that are available Blogging will result in an effective marketing contagion on the Video Blog worldwide web. WritingProprietary copy of CopperBridge Media

Short Notes Adopting a The internet and related technologies that come under the new media umbrella play a highly significant role as the Global Business most powerful business channels in todays globalized Strategy business world. The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one. Adopting a sound global strategy NOW will be the best thing you can do for your business sales & development.Proprietary copy of CopperBridge Media

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Global Business & Development Strategy - An Overview -Travel & Tourism Sector

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