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The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.