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MICE Tourism – An Introduction                             Proprietary copy of CopperBridge Media
MICE Tourism – An Introduction   The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and ...
MICE Tourism – An Introduction              Despite the development of              telecommunications and the current    ...
MICE Tourism – An IntroductionMICEMeetings can be Formal or informal deliberative assembly of individuals called todebate ...
MICE Tourism – An IntroductionMICEIncentive travel has emerged as apopular means of rewarding theemployees’ achievements a...
MICE Tourism – An IntroductionMICEConferences or conventions are generally described as multi-dayevents attended by at lea...
MICE Tourism – An IntroductionMICEFactors used for Considering the Venue for an International Conference  Rank       Facto...
MICE Tourism – An IntroductionMICEExhibitions involve the drawing together ofcorporate leaders and business-minded people ...
Importance for Destinations                              Proprietary copy of CopperBridge Media
Importance for Destinations                                 International Congress & Convention Association (ICCA) statist...
Importance for Destinations                              Statistics show that the average spending level                  ...
Importance for DestinationsThe main advantages of the growth of MICEtourism for Destinations are:• The economic growth of ...
Importance for DestinationsThe main advantages of the growth of MICE tourism for                                    It has...
Importance for DestinationsTop 10 destinations for MICE business( The International Conference and Convention Association ...
What MICE Destinations Offer                               Proprietary copy of CopperBridge Media
What MICE Destinations OfferSome of the factors that lure Indians to international MICEdestinations include:Value for mone...
What MICE Destinations Offer                                Some of the factors that lure Indians to international        ...
What MICE Destinations OfferSome of the factors that lure Indians to internationalMICE destinations (contd.)Tourist attrac...
Indian MICE scenario                       Proprietary copy of CopperBridge Media
Indian MICE Scenario                       With the splendid Himalayan ranges in the north and an endless stretch of      ...
Indian MICE ScenarioWith the burgeoning of Indian enterprise, Indianbusiness persons are becoming more globally aware anda...
Indian MICE Scenario                       ICPB, the MICE Ambassador of India                       India Convention Promo...
Indian MICE ScenarioIn the Asia Pacific region, Indian business travelers rank secondin average number of trips taken duri...
Short Notes              Proprietary copy of CopperBridge Media
Short NotesCompared with traditional tourism sectors, such assightseeing and leisure tours, MICE projects typically       ...
Short NotesIn India, while the incentives segment is ahead in the race,   Such activities help them in launchingthe other ...
Thank You.                             Contact Us:                             Phone No. 91-712-327-0556                  ...
Sources:           • IIMB-ICPB Study for Ministry of Tourism, Government of India           • Meeting, Incentive, Conventi...
Mice Tourism - A Brief Insight With Focus On India
Mice Tourism - A Brief Insight With Focus On India
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Mice Tourism - A Brief Insight With Focus On India

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The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose.

Each different subsections of MICE have quite different characteristics but as a whole they are referred to as MICE Tourism.

This presentation serves as a brief insight into MICE Tourism with focus on India.

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  1. 1. MICE Tourism – An Introduction Proprietary copy of CopperBridge Media
  2. 2. MICE Tourism – An Introduction The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose Each different subsections of MICE have quite different characteristics but as a whole they are referred to as MICE Tourism. The MICE industry - a service industry combining trade, transportation, finance, and travel—has been active in Europe and America for over a century. Proprietary copy of CopperBridge Media
  3. 3. MICE Tourism – An Introduction Despite the development of telecommunications and the current The first organized travel happened financial crisis, the need for direct within the framework contact has always existed and will of a congress visit in always be there. 1841 when Thomas Cook arranged Today, countries all over the world are the transportation for 570 putting their best foot forward to participants of the annual congress of the Antialcoholics Association. develop the MICE industry as a means to enliven national economic development. Proprietary copy of CopperBridge Media
  4. 4. MICE Tourism – An IntroductionMICEMeetings can be Formal or informal deliberative assembly of individuals called todebate certain issues and problems, and tov take decisions. MEETINGS Corporate Meetings Non-Corporate Meetings Internal External In / External NGO IGO Associations Academic Conferences Professional Meetings Proprietary copy of CopperBridge Media
  5. 5. MICE Tourism – An IntroductionMICEIncentive travel has emerged as apopular means of rewarding theemployees’ achievements andcontributions, by several business housesespecially multinational companies,Insurance Companies, Banks etc. vOne of the main reasons why corporatesspend on this segment is that an executivetravelling abroad, whether to attend aconference / exhibition or even on aholiday, is bound to strike businessopportunities during the visit. Incentive Tours market has become the fastest growing sector within the tourism industry. Proprietary copy of CopperBridge Media
  6. 6. MICE Tourism – An IntroductionMICEConferences or conventions are generally described as multi-dayevents attended by at least a hundred delegates for the purposeof exchanging business information.The difference between meetings and conferences lies in, both, vthe number of people attending and the duration of the event. Proprietary copy of CopperBridge Media
  7. 7. MICE Tourism – An IntroductionMICEFactors used for Considering the Venue for an International Conference Rank Factor Score 1 Business / Networking 7.8 2 Total Cost 5.8 3 Conference Facilities 5.6 4 Miscellaneous Facilities 5.6 5 Connectivity 5.4 6 Accomodation 4.4 7 Immigration 4.0 8 Tourism 3.1 9 Other Recreation 3.1 (Source: Consumer Survey) Proprietary copy of CopperBridge Media
  8. 8. MICE Tourism – An IntroductionMICEExhibitions involve the drawing together ofcorporate leaders and business-minded people forthe purposes of viewing products and services ofdifferent enterprises and business groups.The E in MICE is sometimes also applied to Events. vIn such cases it covers corporate events or it couldeven be sporting events. Proprietary copy of CopperBridge Media
  9. 9. Importance for Destinations Proprietary copy of CopperBridge Media
  10. 10. Importance for Destinations International Congress & Convention Association (ICCA) statistics MICE could be counted show, that a total of 400,000 conferences and exhibitions are held on to bring enormous worldwide every year at the total outlay of US$280 billion. economic benefit to the countries and cities The Global Association of the Exhibition Industry (UFI) points out that host them. that as annual MICE industry output value has already reached US$1.16 trillion (including US$400 billion for conferences and US$760 billion for exhibitions). Proprietary copy of CopperBridge Media
  11. 11. Importance for Destinations Statistics show that the average spending level (not including tour fees) of European MICE tourists is 700-1000 dollars per day, while the figure is 400 dollars per day for Asian tourists. According to Gilbert Whelan, former Chair of the Pacific Asia Travel Association PATA, now Director of MICE Vietnam Club, MICE tourism can bring the revenue much higher than other normal types of tourism. Proprietary copy of CopperBridge Media
  12. 12. Importance for DestinationsThe main advantages of the growth of MICEtourism for Destinations are:• The economic growth of the region as a whole gets a boost v• It results in the development of better infrastructure, mainly in transportation, accommodation and air services Proprietary copy of CopperBridge Media
  13. 13. Importance for DestinationsThe main advantages of the growth of MICE tourism for It has beenDestinations (contd.) found that around 19% of delegates travel with at least• The different events attract investors from other parts of the country and one accompanying person andthe world that 39% of them visit other v areas either before• The elements of relaxation, shopping and sightseeing are usually or after a meeting orincluded in MICE trips conference. Proprietary copy of CopperBridge Media
  14. 14. Importance for DestinationsTop 10 destinations for MICE business( The International Conference and Convention Association (ICCA) publication )The new top 20 country rankings, The top 20 city rankings, again goingaccording to the number of confirmed by the number of meetings hosted inmajor meetings held, are: 2011, are:1. USA – 759 meetings 1. Vienna – 181 meetings2. Germany – 577 2. Paris – 1743. Spain – 463 3. Barcelona – 1504. UK – 434 4. Berlin – 1475. France – 428 5. Singapore – 1426. Italy – 363 6. Madrid – 1307. Brazil – 304 7. London – 1158. China – 302 8. Amsterdam – 1149. Netherlands – 291 9. Istanbul – 11310. Austria – 267 10. Beijing – 111 Proprietary copy of CopperBridge Media
  15. 15. What MICE Destinations Offer Proprietary copy of CopperBridge Media
  16. 16. What MICE Destinations OfferSome of the factors that lure Indians to international MICEdestinations include:Value for money: Destinations like Sri Lanka, Thailand, Dubaiand others have reduced their costs to provide an attractiveoption to Indian domestic destinations.Close proximity: Dubai, Sri Lanka, Malaysia, Thailand andMauritius are just a few hours away.Accessibility: Different airlines have increased the frequencyof their flights and added on more seats, so now Indiantravellers have easy connectivity to several internationaldestinations Proprietary copy of CopperBridge Media
  17. 17. What MICE Destinations Offer Some of the factors that lure Indians to international MICE destinations (contd.) Proactive tourism boards: They regularly participate in trade shows and conventions here to market their countries as attractive MICE destinations by offering advice regarding accommodation, venues, transportation and other services. They also offer Indian business travellers a plethora of v incentives such as preferential airfares, accommodation, transportation facilities and help with custom and immigration clearances. Proprietary copy of CopperBridge Media
  18. 18. What MICE Destinations OfferSome of the factors that lure Indians to internationalMICE destinations (contd.)Tourist attractions: Leisure-starved MICE travellers findthe lure of the many attractions of foreign destinationssuch as theme parks, spas and beaches hard to resist.Excellent infrastructure: MICE participants are alwaysdrawn towards destinations with excellent infrastructure.Hassle-free visa regulations: Countries like Sri Lanka andThailand provide visas on arrival for Indians. Proprietary copy of CopperBridge Media
  19. 19. Indian MICE scenario Proprietary copy of CopperBridge Media
  20. 20. Indian MICE Scenario With the splendid Himalayan ranges in the north and an endless stretch of golden beaches in the south, India is a vivid kaleidoscope of landscapes, magnificent historical sites, royal cities, rich culture and incomparable hospitality. Proprietary copy of CopperBridge Media
  21. 21. Indian MICE ScenarioWith the burgeoning of Indian enterprise, Indianbusiness persons are becoming more globally aware andare increasingly seeking a presence at trade fairs and It was onlyconventions across the world. after the liberalization of the economyEurope in particular is attracting huge numbers of in the early 1990s thatIndian exhibitors and visitors. MICE travel got a boost in India.Formerly, the restrictions on foreign exchange were abig deterrent. Proprietary copy of CopperBridge Media
  22. 22. Indian MICE Scenario ICPB, the MICE Ambassador of India India Convention Promotion Bureau (ICPB) is a management oriented organization that has been promoting and establishing India as a preferred MICE destination. For the past 25 years, under the direction of the Ministry of Tourism, Government of India, ICPB has been providing free information and v infrastructural assistance to its members in organizing and hosting many successful international conferences and conventions. Proprietary copy of CopperBridge Media
  23. 23. Indian MICE ScenarioIn the Asia Pacific region, Indian business travelers rank secondin average number of trips taken during the first six months ofthe year 2011.As a side note, the Accor survey shows that business travelersare very much eco – conscious. Hong Kong India would choose a hotel simply because it is Singapore more environmentally conscious would pay extra to stay The average number of trips for Chinese in a hotel with a superior Both destinations most frequently respondents was boosted by a significant environmental commitment travelled to for business segment of ‘road warriors’ – to a similar standard hotel 15% took 20+ business trips in the first 6 months of the year. in the same location.( Source: Accor - Asia Pacific Business Traveler Research 2011 ) Proprietary copy of CopperBridge Media
  24. 24. Short Notes Proprietary copy of CopperBridge Media
  25. 25. Short NotesCompared with traditional tourism sectors, such assightseeing and leisure tours, MICE projects typically Increasingly, thefeature greater numbers of tourists, longer dwell periods, success of MICE tourismhigher fees and, most importantly, greater profits. inevitably boosts the host citys appeal to both tourists and businessA MICE event is always a showcase for a citys overall image people, a fact that has not- its history, culture, tourist attractions, economic been lost on many localdevelopment levels and, above all, its future potential. governments. Proprietary copy of CopperBridge Media
  26. 26. Short NotesIn India, while the incentives segment is ahead in the race, Such activities help them in launchingthe other aspects of MICE are not far behind. A number of new products, attracting new clients,Indian business groups and exporters regularly participate increasing sales, and exchangingin international exhibitions and trade fairs related to useful information.consumer products, handicrafts and jewellery. Proprietary copy of CopperBridge Media
  27. 27. Thank You. Contact Us: Phone No. 91-712-327-0556 Email: info@copperbridgemedia.com Follow us: WEBSITE: facebook.com/copperbridgewww.copperbridgemedia.com twitter.com/copperbridge BLOG: www.shodh.biz visual.ly/users/copperbridgemedia copperbridgemedia Proprietary copy of CopperBridge Media
  28. 28. Sources: • IIMB-ICPB Study for Ministry of Tourism, Government of India • Meeting, Incentive, Convention, and Exhibition (MICE) Industry: Analysis & Investment Opportunities [Taiwan] • www.letstravelzine.com • www.vietnamnet.vn • www.chinadaily.com.cn • www.icpb.org • www.seebtm.com • www.eturbonews.com Proprietary copy of CopperBridge Media
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