Unlocking Digital AgencyGrowth OpportunitiesJonathan MacDonald
@jmacdonald
1 prediction3 trends3 realities2 primary opportunities6 action steps
1 prediction3 trends3 realities2 primary opportunities6 action steps
change is the only thing we can predict today is the slowest rate of change        we’ll ever experience     the most adap...
1 prediction3 trends3 realities2 primary opportunities6 action steps
1/3. consumerisationof technology
2/3. virtualisation of physical
3/3. socialisation of industry
1 prediction3 trends3 realities2 primary opportunities6 action steps
1/3. low entry point to market
2/3. digital is becoming mainstream
3/3. media is still about paid or owned
1 prediction3 trends3 realities2 primary opportunities6 action steps
1/2. involvement diversification
social capitalism:marketing in a socially acceptable way
2/2. revenue diversification
1 prediction3 trends3 realities2 primary opportunities6 action steps
1/6. identify & gain support from the most senior stakeholder you can
1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will,...
1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will,...
1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will,...
1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will,...
1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will,...
“when  the  winds  of  change  blow,  some  seek  shelter,  others  build  windmills”
jonathan@thisfluidworld.com
Copernica DM Summit 2012 - the future of agencies: keynote Jonathan MacDonald
Upcoming SlideShare
Loading in...5
×

Copernica DM Summit 2012 - the future of agencies: keynote Jonathan MacDonald

2,190

Published on

Hoe ziet de toekomst van het internet er uit? Hoe blijf je de komende tien jaar als online bureau relevant voor je klanten? Het antwoord op die vraag kun je zoeken in koffiedik, maar voor een betrouwbaar advies kun je beter terecht bij Jonathan MacDonald.

Macdonald is mede-oprichter van this fluid world. Zijn ondernemende geest en bijdragen aan de internet-industrie maken van hem een succesvol online ondernemer. Wereldwijd wordt hij gezien als een van de belangrijkste online strategen.

Tijdens het Copernica DM Summit 2012 vertelde hij wat je moet doen om als online bureau ook in de komende tien jaar relevant te blijven voor je klanten. Hoe ziet de toekomst van het internet er uit? Met welke trends en ontwikkelingen moet je rekening houden?

Published in: Education, Technology, Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,190
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
21
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Copernica DM Summit 2012 - the future of agencies: keynote Jonathan MacDonald

  1. 1. Unlocking Digital AgencyGrowth OpportunitiesJonathan MacDonald
  2. 2. @jmacdonald
  3. 3. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  4. 4. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  5. 5. change is the only thing we can predict today is the slowest rate of change we’ll ever experience the most adaptive to change will be the most successful
  6. 6. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  7. 7. 1/3. consumerisationof technology
  8. 8. 2/3. virtualisation of physical
  9. 9. 3/3. socialisation of industry
  10. 10. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  11. 11. 1/3. low entry point to market
  12. 12. 2/3. digital is becoming mainstream
  13. 13. 3/3. media is still about paid or owned
  14. 14. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  15. 15. 1/2. involvement diversification
  16. 16. social capitalism:marketing in a socially acceptable way
  17. 17. 2/2. revenue diversification
  18. 18. 1 prediction3 trends3 realities2 primary opportunities6 action steps
  19. 19. 1/6. identify & gain support from the most senior stakeholder you can
  20. 20. 1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will, regardless of skill
  21. 21. 1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will, regardless of skill3/6. explore without restriction of legacy, what could be possible
  22. 22. 1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will, regardless of skill3/6. explore without restriction of legacy, what could be possible4/6. find a brave client who is brave enough to test & learn with you
  23. 23. 1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will, regardless of skill3/6. explore without restriction of legacy, what could be possible4/6. find a brave client who is brave enough to test & learn with you5/6. initiate small flexible projects without promise or expectation
  24. 24. 1/6. identify & gain support from the most senior stakeholder you can2/6. filter & gather small teams of people with will, regardless of skill3/6. explore without restriction of legacy, what could be possible4/6. find a brave client who is brave enough to test & learn with you5/6. initiate small flexible projects without promise or expectation6/6. learn from all outcomes, resist the term ‘failure’, repeat from 1
  25. 25. “when  the  winds  of  change  blow,  some  seek  shelter,  others  build  windmills”
  26. 26. jonathan@thisfluidworld.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×