Building a sustainable revenue engine with Copernica Marketing Software

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Learn how to build your own sustainable revenue engine by using Copernica Marketing Software. Selling is about initiating conversation and conversations build relationships and instill trust. Your brand is the sum of these conversations. Copernica Marketing Software offers you the right tools to send the right messag to the right person at the right time using the right channel! Find out how by watching this presentation.

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Building a sustainable revenue engine with Copernica Marketing Software

  1. 1. BUILDING A REVENUE ENGINE
  2. 2. SELLINGis about initiating Conversations build relationships and instil trust
  3. 3. YOUR BRAND is the sum of these
  4. 4. WHY IT’S NOT WORKING • We do not focus on the individual • We send unwanted marketing • We send the same message to everybody • We do not use customers preferred channel • We do not learn from our last actions • We do not create a revenue funnel
  5. 5. WHAT CAN WE DO ABOUT IT? • Adopt best practices • Create a single view of customers and prospects • Increase relevancy • Consumers have a voice - listen • Manage digital interactions across devices and channels • Automate, Automate, Automate! • Analyse throughout • Get instant reporting on campaign effectiveness • Re- invest some of your gains
  6. 6. • Search terms used • Sales history • Webpage visits • Form fills • Downloads • Email interactions • Profile enrichments surveys • Social media interactions WE KNOW MORE THAN WE THINK!
  7. 7. …message …channel …time …person Send the… at the… to the… using the… THE ESSENCE OF SMART MARKETING
  8. 8. THE MOST COMPLETE MARKETING SOFTWARE FOR AUTOMATED CAMPAIGNS WITH E-MAIL, WEBPAGES, SMS SOCIAL MEDIA, OPINION GATHERING AND PRINT. One platform for multi-channel campaigns User-friendly interface Data management tools Elaborate campaign statistics and testing options Links to external systems (SOAP) COPERNICA MARKETING SOFTWARE
  9. 9. FOR A LONGER RELATIONSHIP NURTURE LEADS BUILD YOUR BRAND PROVIDE GREAT CUSTOMER SERVICE CONVERT MORE
  10. 10. MORE SOPISTICATION = ££££
  11. 11. DELETE THE DELETE KEY REASONS PEOPLE UNSUBSCRIBE
  12. 12. HOW DOES IT WORK?
  13. 13. WHAT DOES IT DO? • Manage many campaigns simultaneously • Increases your marketing ability exponentially • Creates a single view of your customers • Allows you to treat every customer as an individual • Manage full customer lifecycles • Trigger behaviour based emails, SMS etc. • Gathers insights from every interaction
  14. 14. • Lead generation, nurturing and scoring • E-commerce campaigns • Event management • Customer service • Internal communications • Training USED ACROSS THE BUSINESS
  15. 15. WHO USES COPERNICA?
  16. 16. GROWING LIST OF INTEGRATIONS
  17. 17. LEAD NURTURING SYSTEM • Log and acknowledge all registrations, form fills and document downloads • X days later follow up with highly targeted messages to engage and discover more • Score responses based on level of engagement (opens and click throughs) • When scores reaches a pre-set value send an alert to the sales department as a hot lead • All others nurtured with a drip campaign until they reach the pre-set value
  18. 18. MAXIMISE REVENUE • Promote complimentary products based on purchase history • Re-engage if not bought for X number of days • Actively manage abandoned baskets with reminders, incentives and help • Warm up campaigns for seasonal promotions • Send timely message for habitual purchases
  19. 19. PROMOTE AND MANAGE YOUR EVENTS • Email known targets with a warm up campaign to publicise your event • Subsequently ask prospects whether they will attend (with Yes/No calls to action) • SMS reminder to the one who are attending • Cool down campaigns • Send a thank you message to the ones who attended • Send a ‘what you missed’ message to the ones who did not attend
  20. 20. PROVIDE GREAT CUSTOMER SERVICE • Send post purchase thank you’s • Invite post purchase opinion with surveys • Resolve issues quickly with timely communication • Send hints and tips based sales history • Help with creating self help content
  21. 21. • We help you sell and implement it • We train your sales and technical teams • Telephone and email support • No software to manage • SOAP API for easy integration • Ready made integrations EASY TO ADOPT
  22. 22. • 100%+ margin on licence fees • Marketing consultancy • Campaign management • Proposition development • Template design services • Training YOUR REVENUE STREAM
  23. 23. • Creates a new revenue stream • Positions you as an innovator • You will have another USP • You will win more business • You will retain more clients for longer A WIN-WIN SITUATION
  24. 24. for your time More information is available at www.copernica.com PK VAISH, CEO, COPERNICA +44 161 822 2559 pk.vaish@copernica.com

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