Drupal and SEO
Upcoming SlideShare
Loading in...5
×
 

Drupal and SEO

on

  • 2,038 views

A presentation about how can you get the best search results for your Drupal site.

A presentation about how can you get the best search results for your Drupal site.

Statistics

Views

Total Views
2,038
Views on SlideShare
2,029
Embed Views
9

Actions

Likes
1
Downloads
10
Comments
0

4 Embeds 9

http://drupalcenter.hu 5
https://www.linkedin.com 2
http://www.slideshare.net 1
http://coderwall.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Drupal and SEO Drupal and SEO Presentation Transcript

  • Drupal SEO Kornél Lugosi March 26, 2010
  • Search Engine Optimization “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. “ Wikipedia
  • Goal of SEO
  • Goal of SEO $
  • Keywords Pereferably before the site building Use 2-3+ word keywords as target
  • Content is king Nothing’s going to save you if your content is crap
  • Drupal modules that may increase SEO Taxonomy Pathauto Global redirect Sitemap XML sitemap Google website optimizer Search 404 Nodewords Google analytics Page title ...
  • Problems and Solutions
  • Users can’t find shi...anything!
  • Users can’t find shi...anything! Taxonomy “...helps classify content on Drupal websites.”
  • Can’t tell the content from the url -What was that article you sent me? -Ah, it’s www.mysitewithunicorns/index.php?q=node/12633
  • Can’t tell the content from the url Pathauto -So it’s mysitewithunicorns/Unicorns-do-exists
  • Content is available multiple times All the same content: yoursite.com/node/1 yoursite.com/?q=node/1 www.yoursite.com/node/1 yoursite.com/index.php?q=node/1 yoursite.com/node/1/ yoursite.com/dont-duplicate-me
  • Content is available multiple times I think even one is too much from you...
  • Content is available multiple times Global redirect Always redirects you to the clean-url content.
  • Global redirect yoursite.com/node/1 yoursite.com/?q=node/1 www.yoursite.com/node/1 yoursite.com/index.php?q=node/1 yoursite.com/node/1/ ⇓ yoursite.com/dont-duplicate-me
  • Do you have a map?
  • Do you have a map? Sitemap: For humans For machines
  • Sitemap for humans Sitemap module „...provides a site map that gives visitors an overview of your site.”
  • Sitemap for robots XML sitemap module „...creates a sitemap that conforms to the sitemaps.org specification. This helps search engines to more intelligently crawl a website and keep their results up to date.”
  • XML sitemap Generates an XML with the newest content Can ask search engines to crawl them: Ask Bing Yahoo! (Requires a webmaster account to be set up)
  • People are bored with your content
  • Find the best content
  • Find the best content Google Website Optimizer „...allows you to rotate different segments of content on your key sales pages to work out which sections and combinations convert the best.”
  • 404: Not found
  • Help your users find what they want Search 404 „Instead of showing a standard "404 Page not found", this module performs a search on the keywords in the URL”
  • Key, Word, Words, Keywords, Wordkeys
  • Use the meta tags Met tag keywords manipulation: Nodewords Integrated Metatags „Giving more attention to the important metadata such as keywords and description on some of your nodes allows you to get better search engine positioning...”
  • Measure
  • Measure Google Analytics „Adds the Google Analytics web statistics tracking system to your website.”
  • So you mean... what?
  • Take care about your title Page Title „...gives you granular control over the page title. „
  • Check everything SEO checklist „Worst module I’ve ever seen.” Kornél
  • Markup is in the theme layer
  • Markup is in the theme layer Use good themes with nice markup: Zen Stark Zen nineSixty
  • Sign up to Webmaster tools All search engine have one, but Google’s is the only one worth using. It will tell you exactly what are the problems.
  • Spam
  • Captcha! Completely Automatic Public Turing Test to Tell Computers and Humans Apart
  • Captcha modules A CAPTCHA is a challenge-response test most often placed within web forms to determine whether the user is human. Captcha module Mollom
  • The site is slow
  • The site is slow Google does order sites by page loading speed (not just pure response time, javascript load times, number of images, number of dns to resolve, etc...)
  • Speed up your site Tons of tutorials Last semesters presentation http://pronovix.com/blog/ optimize-web-pages-bandwidth http://pronovix.com/blog/ my-favorite-drupal-performance-hacks
  • I have tons of money, make something quick!
  • Pay
  • I joined all the webrings and link exchange networks, but still nothing
  • Webrings, link exchange Just don’t.
  • The future RDFa in Drupal 7 Part of Resource Description Framework XHTML markup
  • Questions?