3. Background: Different Spin
Bloom Worldwide have launched a
specialist automotive engagement
and innovation lab: Different Spin
Different Spin is interested in partnering with ITB
on upcoming research projects:
• Millennials don’t & wont buy cars
• Don’t Pink it & Shrink It: Automotive is failing
to engage and innovate for women
In additon, we would like to propose providing
marketing services expertise to take your social
media to the next level.
Background: Insure the
box
ITB is moving out of start-up mode
following the recent acquisition by
ANDIE.
There is a need to move to a more strategic
activation of social media and other organic
marketing activities to drive awareness; taking
conversation with existing customers and new
prospects to the next level.
ITB employs a test & learn approach to all
activities taking learnings and applying them to
optimise future activities.
4. Section One
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14. Secondary title
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15. Secondary title
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Toyota Tender 2015. Bloom Worldwide.
16. Secondary title
Toyota Tender 2015. Bloom Worldwide.
Facebook page Engagement rate
Brand A 1.2
Brand B 8.2
Brand C 1.4
Brand D 3.2
Source: Socialbakers analytics, January 20 - March 20, 2015. The ER is
calculated as the number of likes, comments and shares made on a post
divided by the total number of page fans.
8.23.2
1.4
1.2
17. Secondary title
Toyota Tender 2015. Bloom Worldwide.
Company A
Company B
Company C
Company D
0 2 4 6 8 10
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18. 49.8
%
were active on
Facebook
25.3%
were active
on YouTube
25.1%
were active
on Twitter
15.1%
were active
on Google+
11.3%
were active
on Pinterest
10.9
%
were active
on Instagram
Toyota Tender 2015. Bloom Worldwide.
19. Awareness
Building a large and engaged
community
01 Perception
Delivering content that has cut
through and drives changes in
perception and behaviour
02
Advocacy
Understanding the financial
return on investment that
social media delivers
03 Conversions
Launching successfully on
Instagram, building this into a long-
term, successful platform for the
brand
04
Secondary title
Our aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.
20. Integer mollis varius porttitor. lobortis porta
pulvinar. Maecenas volutpat volutpat augue vel
bibendum. Praesent tempor, turpis at convallis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis
varius porttitor. Praesent lobortis porta pulvinar. cenas volutpat
volutpat augue vel bibendum. Praesent tempor, turpis at convallis
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porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat
augue vel bibendum. Praesent tempor, turpis at convallis congue.
Toyota Tender 2015. Bloom Worldwide.
Secondary title
Company Name
Project title
Stats
21. Awareness:
Building a large and engaged
community
01
Secondary title
Our aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.
Perception:
Delivering content that has cut
through and drives changes in
perception and behaviour
02
Advocacy:
Understanding the financial
return on investment that social
media delivers
03
Conversions:
Launching successfully on
Instagram, building this into a
long-term, successful platform
04
30. Team Toyota
Toyota Tender 2015. Bloom Worldwide.
Kate Cooper
CEO
Toyota role:
Kate has executive responsibility for Toyota Social Business at Bloom,
leading the strategic direction of the project.
Brand experience:
Head of Social, UK Cabinet Office & Number 10, Lego, RBS, Boots,
Vogue, Economist.
Notable achievements:
Named within SocialBuzz Top 50 most influential individuals in social
media.
Designed & launched Lego’s global social media training programme.
Delivered social media coaching and training for UK’s top Cabinet
Ministers
Ultimately we will make every journey a social journey by putting the consumer at the heart of your communication.
And by turning consumers into brand champions
