HAPPY SURFING 3.8 rv1.904 (beta)

What Are You On? Broadband, PC Blogs Facebook, YouTube, DailyMotion, Hotmail, Gmail, Live ID, Flickr, AIM, Skype, Del.icio.us, SecondLife, PhotoBucket, Twitter, LinkedIn, eBanking, MySpace, LiveSpaces, ...

Broadband, PC

Blogs

Facebook, YouTube, DailyMotion,

Hotmail, Gmail, Live ID,

Flickr, AIM, Skype, Del.icio.us,

SecondLife, PhotoBucket, Twitter,

LinkedIn, eBanking, MySpace,

LiveSpaces, ...

How much time do you spend customizing all these things? How much time do you spend ‘keeping up’? As a marketeer, would you pull your client through this... Again?

How much time do you spend customizing all these things?

How much time do you spend ‘keeping up’?

As a marketeer, would you pull your client through this... Again?

Why Do You Connect? Personal interest Business Contacts Leisure Convenience Because you’re invited Because someone else might steal your nickname, user ID, digital persona

Personal interest

Business Contacts

Leisure

Convenience

Because you’re invited

Because someone else might steal

your nickname, user ID, digital persona

Friends Social Networks A, B, C, D, ... Would you like to invite your entire address book ? FRAM

MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE

The no-no A user group for every digital sigh 5 Anonymous YouTube logins for seeding MySpace page for every brand Yet another Social Network initiative Fake forum posts / conversations Yet another brand blog with happy users

A user group for every digital sigh

5 Anonymous YouTube logins for seeding

MySpace page for every brand

Yet another Social Network initiative

Fake forum posts / conversations

Yet another brand blog with happy users

Transparent Tidiness One company, One blog Open Communication No more fake promises to clients A fan group with a reason One agency channel

One company, One blog

Open Communication

No more fake promises to clients

A fan group with a reason

One agency channel

Brand Love Goes A Long Way

Audience Feedback Provide a channel, but don’t force one Make access easy Moderate React, Respond, Be Honest, Transparent Do not hand out rocks if you have a glass house...

Provide a channel, but don’t force one

Make access easy

Moderate

React, Respond, Be Honest, Transparent

Do not hand out rocks if you have

a glass house...

So, where do you want to go?

Today Search Engine Spam Fram Fake Content Information Overload User Overload Tomorrow Is up to YOU

Search Engine Spam

Fram

Fake Content

Information Overload

User Overload

Is up to YOU

Interact: Use what is already out there Use it wisely Engage with people respectfully Pull, don’t push Be original Be creative Keep thinking: would I like it if...

Use what is already out there

Use it wisely

Engage with people respectfully

Pull, don’t push

Be original

Be creative

Keep thinking: would I like it if...

Miel Van Opstal Enthusiast Evangelist Microsoft Corp DPE / Western Europe [email_address]

Miel Van Opstal

Enthusiast Evangelist

Microsoft Corp DPE / Western Europe

[email_address]