Internet Reality Check

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Slideshow from NetCamp Romania, December 5th

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Internet Reality Check

  1. 1. HAPPY SURFING 3.8 rv1.904 (beta)
  2. 2. What Are You On? <ul><li>Broadband, PC </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook, YouTube, DailyMotion, </li></ul><ul><li>Hotmail, Gmail, Live ID, </li></ul><ul><li>Flickr, AIM, Skype, Del.icio.us, </li></ul><ul><li>SecondLife, PhotoBucket, Twitter, </li></ul><ul><li>LinkedIn, eBanking, MySpace, </li></ul><ul><li>LiveSpaces, ... </li></ul>
  3. 3. <ul><li>How much time do you spend customizing all these things? </li></ul><ul><li>How much time do you spend ‘keeping up’? </li></ul><ul><li>As a marketeer, would you pull your client through this... Again? </li></ul>
  4. 4. Why Do You Connect? <ul><li>Personal interest </li></ul><ul><li>Business Contacts </li></ul><ul><li>Leisure </li></ul><ul><li>Convenience </li></ul><ul><li>Because you’re invited </li></ul><ul><li>Because someone else might steal </li></ul><ul><ul><li>your nickname, user ID, digital persona </li></ul></ul>
  5. 5. Friends Social Networks A, B, C, D, ... Would you like to invite your entire address book ? FRAM
  6. 6. MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE
  7. 7. The no-no <ul><li>A user group for every digital sigh </li></ul><ul><li>5 Anonymous YouTube logins for seeding </li></ul><ul><li>MySpace page for every brand </li></ul><ul><li>Yet another Social Network initiative </li></ul><ul><li>Fake forum posts / conversations </li></ul><ul><li>Yet another brand blog with happy users </li></ul>
  8. 8. Transparent Tidiness <ul><li>One company, One blog </li></ul><ul><li>Open Communication </li></ul><ul><li>No more fake promises to clients </li></ul><ul><li>A fan group with a reason </li></ul><ul><li>One agency channel </li></ul>
  9. 9. Brand Love Goes A Long Way
  10. 10. Audience Feedback <ul><li>Provide a channel, but don’t force one </li></ul><ul><li>Make access easy </li></ul><ul><li>Moderate </li></ul><ul><li>React, Respond, Be Honest, Transparent </li></ul><ul><li>Do not hand out rocks if you have </li></ul><ul><li>a glass house... </li></ul>
  11. 12. So, where do you want to go?
  12. 13. Today <ul><li>Search Engine Spam </li></ul><ul><li>Fram </li></ul><ul><li>Fake Content </li></ul><ul><li>Information Overload </li></ul><ul><li>User Overload </li></ul>Tomorrow <ul><li>Is up to YOU </li></ul>
  13. 15. Interact: <ul><li>Use what is already out there </li></ul><ul><li>Use it wisely </li></ul><ul><li>Engage with people respectfully </li></ul><ul><li>Pull, don’t push </li></ul><ul><li>Be original </li></ul><ul><li>Be creative </li></ul><ul><li>Keep thinking: would I like it if... </li></ul>
  14. 16. <ul><li>Miel Van Opstal </li></ul><ul><li>Enthusiast Evangelist </li></ul><ul><li>Microsoft Corp DPE / Western Europe </li></ul><ul><li>[email_address] </li></ul>

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