Internet Reality Check

HAPPY SURFING 3.8 rv1.904 (beta)

What Are You On?
Broadband, PC
Blogs
Facebook, YouTube, DailyMotion,
Hotmail, Gmail, Live ID,
Flickr, AIM, Skype, Del.icio.us,
SecondLife, PhotoBucket, Twitter,
LinkedIn, eBanking, MySpace,
LiveSpaces, ...

How much time do you spend customizing all these things?
How much time do you spend ‘keeping up’?
As a marketeer, would you pull your client through this... Again?

Why Do You Connect?
Personal interest
Business Contacts
Leisure
Convenience
Because you’re invited
Because someone else might steal
your nickname, user ID, digital persona

Friends Social Networks A, B, C, D, ... Would you like to invite your entire address book ? FRAM

MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE

The no-no
A user group for every digital sigh
5 Anonymous YouTube logins for seeding
MySpace page for every brand
Yet another Social Network initiative
Fake forum posts / conversations
Yet another brand blog with happy users

Transparent Tidiness
One company, One blog
Open Communication
No more fake promises to clients
A fan group with a reason
One agency channel

Brand Love Goes A Long Way

Audience Feedback
Provide a channel, but don’t force one
Make access easy
Moderate
React, Respond, Be Honest, Transparent
Do not hand out rocks if you have
a glass house...

So, where do you want to go?

Today
Search Engine Spam
Fram
Fake Content
Information Overload
User Overload
Tomorrow
Is up to YOU

Interact:
Use what is already out there
Use it wisely
Engage with people respectfully
Pull, don’t push
Be original
Be creative
Keep thinking: would I like it if...

Miel Van Opstal
Enthusiast Evangelist
Microsoft Corp DPE / Western Europe
[email_address]

http://www.coolmarketingthoughts.com	432
http://blog.coolz0r.com	313
http://relatiipublice.ap69.net	34
http://bryfas.soup.io	3
http://www.netvibes.com	2
http://gluk.lt	2
http://209.85.135.104	1
http://72.14.247.132	1

Internet Reality Check

by Coolz0r on Dec 06, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 788

Statistics

Internet Reality Check — Presentation Transcript