The official program in English for the Master in Research for Design and Innovation at Elisava Pompeu Fabra University in Barcelona

1. DESIGNTHINKINGWEEK//NormanGarcía
www.elisava.net
Co-creation
Brand content
Nethunting
Trends
Future
scenarios
Services design
User
experience
DESIGN,
STRATEGY AND
MANAGEMENT
Master’s
Degree in
Research for
Design and
Innovation
MASTER AND POSTGRADUATE programmes
SPANISH
OR ENGLISH
GROUPS

2. 2 - ELISAVA - Master’s Degree in Research for Design and Innovation
Master’s Degree in Research
for Design and Innovation
Start date: October and March.
ECTS Credits: 60
Language: Spanish or English groups
Qualification: Master’s Degree in Research for Design and
Innovation, degree awarded by Pompeu Fabra University (UPF)
and ELISAVA School of Design and Engineering of Barcelona.
Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.
The qualification of Master’s Degree in Research for Design and
Innovation is obtained by studying:
- Postgraduate Diploma in Coolhunting.
Design and Global Trends
From October to March.
- Postgraduate Diploma in Innovation
and Design Thinking
From March to July.
Academic management
JORGE RODRÍGUEZ NIETO
Advertising agent specialised in Corporative Communication
from UJTL, BA in Plastic Arts specialized in New Media and
Administration from Universidad de los Andes, and postgraduate
in Cultural Management specialised in Cultural Industries
from the University of Barcelona. He has also studied in the
Universidad del Rosario, in the Westminster University, and in
the Birbeck College.
He has worked as producer for HBO-Olé TIME Warner Group,
carrying out research for TV specials. He managed the Artehoy
Foundation, and the Bogotá Photography Biennial from 1999 to
2004. He has been associate professor at the Faculty of Arts of
the Universidad Nacional de Colombia. He is associate member
and cofounder of Algo Bueno Management in Barcelona, where
he coordinates cultural research and consumption projects,
and participates in Algo Bueno Studio production projects for
SEAT, Anchor Bay, and Sony Pictures Entertainment and Starz
Media. He has specialised in topics about cultural consumption
and has been consultant and advisor for the Colombian Institute
of Family Welfare; the Colombian Ministry of Foreign Affairs;
firms, and organisations. He has been associate professor at
the Faculty of Arts of the Universidad Nacional de Colombia,
and has collaborated with the European University. He
manages ELISAVA’s Master’s Degree in Research for Design
and Innovation (MIDI) and takes part as a teacher in several
programmes of Barcelona Activa.
Entry requirements
• All creative professionals interested in supplementing their
professional education with research and innovation tools.
• Business leaders and entrepreneurs interested in exploring
and creating new business models and fostering collaboration.
• Engineers, technicians and technical experts interested in
honing their creation and innovation capabilities.
• Professionals in other areas interested in innovating within
their sector.
Net
http://coolhuntingbarcelona.wordpress.com/
http://www.facebook.com/groups/MIDIELISAVA/
http://www.linkedin.comgroups?about=&gid=3848179
Presentation
This master’s degree combines two disciplines that are very
powerful in the pre-design process: trends research and co-
creation techniques. It is focused on providing the current tools
related to qualitative and ethnographic research, interdiscplinarity,
and design thinking. These tools are addressed to innovation
processes that are applicable to industry and society.
We understand innovation as a way of approaching the meeting
of the user real and changeable necessities, with the purpose
of improving the quality of life through products, services,
experiences, and new tools. Classic preconceptions are rethought,
banking on the creation and prototyping based on exhaustive
research.
Throughout the course, we will develop research projects in
association with several firms and the government, such as
Artemide, Lekue, Telefónica, Cirque du Soleil, or Barcelona Town
Council, among others. We collaborate with numerous collectives,
groups, institutions, and universities involved in the subject of
innovation in Europe and Latin America, in order to strengthen
networks and facilitate partnerships.
Every edition gives the students the opportunity to carry out two
field trips to European cities in order to explore trends, working
patterns, and users’ opinions, coming back with a wide range of
innovation-related options. We organise workshops and events
that allow increasing the participation revolving issues such as
design, trends, innovation, and design thinking.
Objectives
• Train researchers capable of creating and being involved in
innovation and development processes.
• Offer professionals not linked to design the tools to supplement
their education in scientific, technical and humanistic fields in
order to enhance their professional profile and increase their
opportunities.
• Offer design practitioners a space for interacting with other
agents involved in innovation processes with the aim of working
in multidisciplinary teams.
• Address innovation in the broadest sense, including its
technological, social, creative, productive and business scheme
ramifications.
• Foster the creation of spaces and events for exchange
and collaboration between all agents involved in innovation
processes.
• Allow organisations, companies and governments to explore
new systems, products, services and experiences via innovation-
related academic projects.

3. Postgraduate Diploma in Coolhunting.
Design and Global Trends
Start date: October.
ECTS Credits: 30
Language: Spanish or English groups
Qualification: Postgraduate Diploma in Coolhunting. Design and
Global Trends, degree awarded by Pompeu Fabra University (UPF)
and ELISAVA School of Design and Engineering of Barcelona.
Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.
Structure
INTRODUCTION AND CONTEXT
This module welcomes students to the world of trends, its
terminology and the concepts driving the sector.
RESEARCH METHODOLOGY AND TOOLS
This module helps people with no experience in this field develop
skills and also serves as a refresher course for those who have
been involved in research projects. Includes ethnography, visual
anthropology, sociology, market research, nethunting and other
strategic research areas.
MODERN TRENDS
Presents cases and initiatives by real-life professionals who have
to deal with handling trends in various industries and popular
culture.
URBAN INMERSIONS
On-site work in various cities to develop perception and research
abilities.
BUSINESS TOOLS
They help students learn the relationships between trends and
business from the clients’ and companies’ perspectives. Enhances
researcher-client dialogue.
INTRODUCTION TO DESIGN THINKING
Allows students to connect research skills with collaborative and
innovative thought schemes.
RESEARCH PROJECT
Tutored by programme lecturers and companies associated with
MIDI.
Postgraduate Diploma in Innovation
and Design Thinking
Start date: March.
ECTS Credits: 30
Language: Spanish or English groups
Qualification: Postgraduate Diploma in Coolhunting. Design and
Global Trends, degree awarded by Pompeu Fabra University (UPF)
and ELISAVA School of Design and Engineering of Barcelona.
Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.
Structure
INTRODUCTION AND CONTEXT
An overview of the Design Thinking world, methods used and key
concepts. Creation of work teams and project brief.
DT CENTRAL WORKSHOP
This is the collaborative venue where work teams pose, develop
and apply the innovation proposals resulting from their research.
Debate and experimentation space.
THEMATIC SEMINARS AND FORUMS
With lecturers, tutors and invited speakers who offer technical and
academic support to work done in the central workshop and other
workshops.
INNOVATION WORKSHOPS
Focused on specific areas of Design Thinking processes,
they help students develop their skills in designing services,
experiences, prototypes, tests and co-creation activities. Hosted
by invited lecturers, groups and practitioners in the innovation
sector.
BUSINESS TOOLS
They help students connect the dots between innovation,
production and business, from the client’s perspective.
INTRODUCTION TO DESIGN THINKING
Allows students to connect research skills with collaborative and
innovative thought schemes.
RESEARCH PROJECT
Tutored by programme lecturers and companies associated with
MIDI.
3 - ELISAVA - Master’s Degree in Research for Design and Innovation

4. Teaching staff
URI ALTELL. Founder of Strike Agency, manager of the IN-
EDIT Festival and the Absolut Lab in Madrid, coolhunter and
experiential marketing expert, he has developed projects for
Absolut, Beefeater and numerous multinational firms.
FRANCESC ARAGALL DESIGN FOR ALL FOUNDATION.
Includes the leaders of the firms, the institutions, and the
governments that see the need to improve their organisations’
attitude towards sustainability and human diversity.
www.designforall.org
BARBARA BARRERA. Specialist in digital and network
marketing issues and researcher of marketing and design trends.
She has developed projects for Casa Decor. She currently works
as business consultant. www.localcuatro.com
JORDI BELIL. Director of Belil Innovation Branding for over 25
years, he has developed projects for the massive consume market
in all sectors. Current director of the Master’s Degree in Branding
at ELISAVA. www.brnk.com
CHRISTINA BIFANO. Fabrics and surface designer. She currently
works as a fabrics and surface designer in Milkprint Studios, NYC
and London, with premier clients like Marc Jacobs, Michael Kors,
H&M and MANGO.
Carlos Blanco. Business leader, investor and business angel
of the Internet and communication technologies world, he has
developed products and services for multiple platforms. Grupo ITNet,
ITNET Consulting Business SL and Ocio Media Interactiva SL.
http://grupoitnet.com/
David Caraben Van der meer. TV producer and TV3 script
writer. He can be defined as a passionate man in everything he
likes. Musician and singer of Mishima.
www.myspace.com/intomishima
Karen Church. Scientific researcher in Telefónica, specialized
in the future behaviour of the users in what refers to the access
to information and to the search parameters in mobility social
networks. Karen Church is PhD from University College Dublin. In
2012 she gives the workshop “Designing and Deploying Mobile
User Studies in the Wild: a Practical Guide” in the scientific
congress of mobile interaction MobileHCI, San Francisco. @
KarenChurch
MERY CUESTA. Exhibition curator, art researcher, comic
illustrator and drummer, she has carried out various projects on
urban cultures and urban tribes. www.merycuesta.com
Jose Antonio Gago. Ineedit. Founding member of Ineedit,
R&D ex-director at Lèkué. Design manager geared toward
innovation and the definition of new projects based on Design
Thinking. “My aim is helping companies to identify opportunities
and define products that trigger experiences and emotional bonds
with the user”. www.lekue.es
Victor Gil. Partner and director of The Cocktail Analysis, author
of the book titled Coolhunting. Sociologist, consultant and analyst
of consumption, marketing, communication and new technology
trends. He is member of Aedemo and APG Spain.
http://victorgil.com
STEVEN MACGREGOR. PhD in Philosophy, with a degree
in Design, Strategy and Innovation Management Engineering
from Stanford University. Associate Professor at Pompeu Fabra
University. He carries out research and consulting projects.
www.macstrong.es
DANIELA MARZAVAN. Senior Lecturer of the HTW
Fachhochschule für Technik und Wirtschaf Berlin, she has
specialised in co-working, developing projects such as Betahaus
Berlin and Lisbon.
JOSEP MARIA MONGUET. PhD in industrial engineering
and lecturer at the Escuela Técnica Superior de Ingeniería
Inudstrial de Barcelona (UPC). Founding member of the
company SICTA. Coordinator of the industry cluster of the i2Cat
Foundation. Researcher interested in the innovation of business
models based on ICT application. www.i2cat.net/es
CARLA MONTANE. Specialized sociologist in qualitative
research, Consultant in innovation for co-creation processes
and multidisciplinary teams in sectors such as new technologies,
automation, fashion and consumer products.
CLAUDIA NICOLAI. She studied Business and Social Sciences
and received her PhD in intercultural marketing in the University
of Potsdam. For the past two years she has been faculty academic
coordinator at D-School (Hasso Plattnet Institute of Design) in the
University of Potsdam. www.hpi.uni-potsdam.de
Jordi Prats. At Ineedit he has been at the head of the
Industrial Project Department in Eddaddesign. One of these
projects has been the coordination of a small vehicle for which
we have created the prototype in a year. He currently offers
consulting services to design studios and clients in Spain and
other countries, through Ineedit. www.ineedit.es
MERCEDES QUEVEDO. Blogger and fashion trend analyst. In
recent years she has blogged about industry and fashion trends
on El fashionista Barcelona. http://elfashionista.net/
ALESSANDRO RANCATI. Cum Laude Graduate in Architecture
from Milan Polytechnic in 1996. Founding member of
Liquidsquare, Inc. in Miami, and of Dirección Creativa. Author
and developer of “The Map of Design Thinking” and collaborator
with the Future Concept Lab, Milan. His track record includes
generating concepts and scenarios. www.direccioncreativa.es
ORIOL RIBERA PRATS. Telecommunications Engineer from
UPC. He starts his working career at Hitachi, Japan, in 1998. In
2000, he designs part of the first Facebook for Nokia, pioneering
software at a world level. In 2003, he creates his own mobility
start-up –Genaker-. He joins Telefónica I+D in 2007, from which
he leads the Barcelona Living Lab for the Mobile World capital
candidacy, personally presented to the GSMA leadership in
February 2011. That summer, the GSMA selected Barcelona as
world mobility venue “Mobile World Capital”. @oriolribera
JAUME RIPOLL. In his career, he has straddled journalism and
the audiovisual industry. He worked for six years at Manga Films.
In 2005 he went to work for Cameo, where he managed online
communication and the e-commerce department via the Filmin
Project. www.cameo.es
RAMON SANGÜESA COCREATING CULTURES Co-founder
and director of Innovación, Citilab and Laboratorio Ciudadano.
Director of application development at the advanced Internet i2cat
Foundation. Barcelona
CHRISTIAN SCHÄRMER. Designer and audiovisual producer
currently residing in Berlin. Founder of the Testphase collective,
co-founder of the Proxi Design studio and creative director at
Full6Berlin, a synchronised marketing agency.
Arne van Oosterom. Founding member of DesignThinkers
Amsterdam, company specialised in New Marketing, Design
Thinking and Design of Services. They work with an international
network of clients, with local and national governments, NGOs and
4 - ELISAVA - Master’s Degree in Research for Design and Innovation

5. companies such as Philips, Shell International, Greenpeace, the
city of Amsterdam, the city of Apeldoorn, the Amsterdam ministry
of Financial Affairs, etc. www.designthinkers.nl
Speakers and guest lecturers
JUANITA ACEVEDO SEGURA. Customer service specialist.
ANTONI AROLA. Studi Arola.
IGNASI BONJOCH. Director of Bonjoch Asociados.
AGUSTIN DE URIBE, MARTÍN GÓMEZ. Editorial Parramón.
MARTA DOMINGUEZ. Author of the book entitled Coolhunting.
IKER ERAZUKIN. Chef.
EDOARDO FANO.
XAVIER FORT.
TERESA HELBIG. Fashion designer.
MERTXE HERNANDEZ, CELESTINO GARCIA. From Mango.
ENRIC JAULENT.
MARIANA MENDEZ. Fashion product and complement designer.
CARLOS MESONERO-ROMANOS.
ALEX MURRAY. From Chicks on Speed.
ELISABETTA PASINI. ELISAVA guest lecturer. Senior Consultant
at Future Concept Lab.
TOMOKO SAKAMOTO. Editor.
DANIEL WEISS. European project executor, Leonardo
programme.
Partnership
ELISAVA alumni will benefit from a 10% discount on the total amount of
the course. Members of the ELISAVA Professional Association enjoy a 15%
reduction.
The teaching staff is likely to change according to reasons beyond the course
programme. ELISAVA reserves the right to make changes in programming as
well as the right to suspend the course two weeks before it starts if not reached
the minimum number of participants, without further obligation of the amounts
paid by each participant.
Master’s and Postgraduate Degree programmes schedules can be expanded
according to the selected course activities (weekends included).
SPACE DESIGN AND
ARCHITECTURE
The main goal of this area is to
train professionals in strategies
research, innovation, and creation;
and in the conceptualization in
the design field. The professional
will acquire methodological (cool
hunting, design thinking, design
management…) and strategic
(brand, innovation, retail…) skills,
which will give him or her widen
view of design, promoting his or
her tactician side.
It is aimed at: graduates in design, product design,
engineering in industrial design; and other gradu-
ates in the fields of engineering, technology, pro-
duction, environment, urban planning, geography,
and tourism studies. Graduates in architecture,
architectural technology, building engineering,
landscape architecture, and interior design. Special-
ists in communication, marketing, social sciences,
business administration, fashion design, innovation
processes, creativity, services design, and fashion
product management. Graduates in fine arts.
Master Degrees
Research for Design and Innovation
Branding
Retail Space: Retail Design
Design of Cultural Devices
Advanced Design Management: Strategy
and Entrepreneurship
POSTGRADUATE DEGREES
Coolhunting.Design and GlobalTrends
Innovation and DesignThinking
Brands,Core of Communication
Innovating through Brands
Retail Design.Design and Space: Shopping
Retail Design.Design and Concept: Branding
Design ofAreas for Knowledge and Participation.
Cultural Symbiotic Innovation
Design of Exhibition Integrated Projects.
There and BackTools
5 - ELISAVA - Master’s Degree in Research for Design and Innovation