SlideShare a Scribd company logo
1 of 17
Download to read offline
Data Driven UX 
Amit Levi 
VP, Head of Products @ CoolaData 
webinfo@cooladata.com
What Do You Think 
About This Page?
What Do You Think 
About This Page? 
What is the GOAL of this page ?
KPI - 
75% of users who initiated an order to complete it 
Segment - 
Breakdown by segments showed a difference 
when comparing new vs. returning users 
Behavioral - 
Looking at path analysis of new users identified 
the churn points in the flow 
UX Results - 
Added social login button to the register page 
Checkout Completion 
Ratio 
66% 
41% 83% 
New Returning 
View cart Checkout Register Chrun
What Do You Think 
About This Page? 
What is the GOAL of this page ?
What will we cover? 
● Why be data driven 
● How to be data driven 
● What tools to use
Why be data driven
Why be data driven 
The Path to Better Decisions, in One Cute Graph 
by ANDREW MCAFEE on MAY 30, 2013
What will we cover? 
● Why be data driven 
● How to be data driven 
● What tools to use
How To be data driven 
Set Goals 
and KPIs 
Choose Your 
Weapon 
Measure 
and 
Analyze 
Optimize
Examples for KPIs and Goals 
80% of users who shopped once will return and perform another purchase within one month 
40% of new visitors will register every day 
75% of users who initiated an order to complete it 
60% of users who started a free trial will convert within 30 days 
… 
Break This Down to Segments, Analyze the Behaviour PER Segment
Old School KPIs - Good to Monitor 
Trends 
HOW MANY NEW 
SHOPPERS DO WE HAVE 
WHO IS SHOPPING 
WHERE DO THEY 
COME FROM? 
WHAT IS THE TRENDS 
Pageviews / Downloads 
Gender, Age… 
Location 
? 
? 
? 
?
Behavioral Analytics - Good to Understand 
i 
i 
“How” do teenagers renew their accounts? 
What steps do they take? 
What is the sequence of events that leads 
to conversion? 
“Why” do users cancel an account? 
Why don’t they like the new interface?
What will we cover? 
● Why be data driven 
● How to be data driven 
● What tools to use
What tools to use
How to Improve UX by Being Data Driven
How to Improve UX by Being Data Driven

More Related Content

What's hot

How to Use Citizen Feedback to Improve Online Government Services
How to Use Citizen Feedback to Improve Online Government ServicesHow to Use Citizen Feedback to Improve Online Government Services
How to Use Citizen Feedback to Improve Online Government ServicesQualtrics
 
Closing the Loop
Closing the LoopClosing the Loop
Closing the LoopWebtrends
 
Learn How to Recruit and Engage Your Own Research Panel with Qualtrics
Learn How to Recruit and Engage Your Own Research Panel with QualtricsLearn How to Recruit and Engage Your Own Research Panel with Qualtrics
Learn How to Recruit and Engage Your Own Research Panel with QualtricsQualtrics
 
Architecting Effortless Customer Experiences
Architecting Effortless Customer ExperiencesArchitecting Effortless Customer Experiences
Architecting Effortless Customer ExperiencesTotango
 
Amplify Your Customer Success With User Reviews
Amplify Your Customer Success With User ReviewsAmplify Your Customer Success With User Reviews
Amplify Your Customer Success With User ReviewsTotango
 
Web analytics Training Material
Web analytics Training MaterialWeb analytics Training Material
Web analytics Training MaterialSubhash Malgam
 
Building Customer Success Into Your Product: The Inevitable Direction for Saa...
Building Customer Success Into Your Product: The Inevitable Direction for Saa...Building Customer Success Into Your Product: The Inevitable Direction for Saa...
Building Customer Success Into Your Product: The Inevitable Direction for Saa...Totango
 
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureLDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectTotango
 
Combining Web Analytics and User Experience
Combining Web Analytics and User ExperienceCombining Web Analytics and User Experience
Combining Web Analytics and User ExperienceAndrew Janis
 
How to Improve Key Performance Indicators in CMS Websites
How to Improve Key Performance Indicators in CMS WebsitesHow to Improve Key Performance Indicators in CMS Websites
How to Improve Key Performance Indicators in CMS WebsitesHero Digital
 
Learn the essential customer experience metrics for your brand
Learn the essential customer experience metrics for your brand Learn the essential customer experience metrics for your brand
Learn the essential customer experience metrics for your brand eTailing India
 
The Art & Science of Standing Out in a Saturated Market
The Art & Science of Standing Out in a Saturated MarketThe Art & Science of Standing Out in a Saturated Market
The Art & Science of Standing Out in a Saturated MarketOptimizely
 
Improving Customer Experience (CX) Through Traceability
Improving Customer Experience (CX) Through TraceabilityImproving Customer Experience (CX) Through Traceability
Improving Customer Experience (CX) Through TraceabilityClockwork
 
Go Mobile Or Go Web?
Go Mobile Or Go Web?Go Mobile Or Go Web?
Go Mobile Or Go Web?Digital Vidya
 
RUFing It Out With Customer Feedback: Knowing the "Why"
RUFing It Out With Customer Feedback: Knowing the "Why"RUFing It Out With Customer Feedback: Knowing the "Why"
RUFing It Out With Customer Feedback: Knowing the "Why"Totango
 

What's hot (20)

How to Use Citizen Feedback to Improve Online Government Services
How to Use Citizen Feedback to Improve Online Government ServicesHow to Use Citizen Feedback to Improve Online Government Services
How to Use Citizen Feedback to Improve Online Government Services
 
Closing the Loop
Closing the LoopClosing the Loop
Closing the Loop
 
Learn How to Recruit and Engage Your Own Research Panel with Qualtrics
Learn How to Recruit and Engage Your Own Research Panel with QualtricsLearn How to Recruit and Engage Your Own Research Panel with Qualtrics
Learn How to Recruit and Engage Your Own Research Panel with Qualtrics
 
Intro to Google Analytics
Intro to Google AnalyticsIntro to Google Analytics
Intro to Google Analytics
 
Architecting Effortless Customer Experiences
Architecting Effortless Customer ExperiencesArchitecting Effortless Customer Experiences
Architecting Effortless Customer Experiences
 
Digital measurement & analytics
Digital measurement & analyticsDigital measurement & analytics
Digital measurement & analytics
 
Amplify Your Customer Success With User Reviews
Amplify Your Customer Success With User ReviewsAmplify Your Customer Success With User Reviews
Amplify Your Customer Success With User Reviews
 
Web analytics Training Material
Web analytics Training MaterialWeb analytics Training Material
Web analytics Training Material
 
Building Customer Success Into Your Product: The Inevitable Direction for Saa...
Building Customer Success Into Your Product: The Inevitable Direction for Saa...Building Customer Success Into Your Product: The Inevitable Direction for Saa...
Building Customer Success Into Your Product: The Inevitable Direction for Saa...
 
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureLDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS Project
 
Combining Web Analytics and User Experience
Combining Web Analytics and User ExperienceCombining Web Analytics and User Experience
Combining Web Analytics and User Experience
 
How Salesforce Fuels Their Events with Feedback
How Salesforce Fuels Their Events with FeedbackHow Salesforce Fuels Their Events with Feedback
How Salesforce Fuels Their Events with Feedback
 
1530 track1 bocheva
1530 track1 bocheva1530 track1 bocheva
1530 track1 bocheva
 
How to Improve Key Performance Indicators in CMS Websites
How to Improve Key Performance Indicators in CMS WebsitesHow to Improve Key Performance Indicators in CMS Websites
How to Improve Key Performance Indicators in CMS Websites
 
Learn the essential customer experience metrics for your brand
Learn the essential customer experience metrics for your brand Learn the essential customer experience metrics for your brand
Learn the essential customer experience metrics for your brand
 
The Art & Science of Standing Out in a Saturated Market
The Art & Science of Standing Out in a Saturated MarketThe Art & Science of Standing Out in a Saturated Market
The Art & Science of Standing Out in a Saturated Market
 
Improving Customer Experience (CX) Through Traceability
Improving Customer Experience (CX) Through TraceabilityImproving Customer Experience (CX) Through Traceability
Improving Customer Experience (CX) Through Traceability
 
Go Mobile Or Go Web?
Go Mobile Or Go Web?Go Mobile Or Go Web?
Go Mobile Or Go Web?
 
RUFing It Out With Customer Feedback: Knowing the "Why"
RUFing It Out With Customer Feedback: Knowing the "Why"RUFing It Out With Customer Feedback: Knowing the "Why"
RUFing It Out With Customer Feedback: Knowing the "Why"
 

Viewers also liked

Data driven UX at World Usability Congress 2016 - Graz, Austria
Data driven UX at World Usability Congress 2016 - Graz, AustriaData driven UX at World Usability Congress 2016 - Graz, Austria
Data driven UX at World Usability Congress 2016 - Graz, AustriaJorrin Quest
 
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...nois3
 
L'architettura di classe enterprise di nuova generazione - Massimo Brignoli
L'architettura di classe enterprise di nuova generazione - Massimo BrignoliL'architettura di classe enterprise di nuova generazione - Massimo Brignoli
L'architettura di classe enterprise di nuova generazione - Massimo BrignoliData Driven Innovation
 
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...Carlo Frinolli Puzzilli
 
Data driven mobile UX - UX insight 2017, uxinsight.nl
Data driven mobile UX -  UX insight 2017, uxinsight.nlData driven mobile UX -  UX insight 2017, uxinsight.nl
Data driven mobile UX - UX insight 2017, uxinsight.nlJorden Lentze
 
UX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practiceUX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
 
Machine Learning Real Life Applications By Examples - Mario Cartia
Machine Learning Real Life Applications By Examples - Mario CartiaMachine Learning Real Life Applications By Examples - Mario Cartia
Machine Learning Real Life Applications By Examples - Mario CartiaData Driven Innovation
 
Data Driven UX - From Social networks to target audience
Data Driven UX - From Social networks to target audienceData Driven UX - From Social networks to target audience
Data Driven UX - From Social networks to target audienceData Driven Innovation
 
The mine of the public open data, a fundamental asset - Flavia Marzano
The mine of the public open data, a fundamental asset - Flavia MarzanoThe mine of the public open data, a fundamental asset - Flavia Marzano
The mine of the public open data, a fundamental asset - Flavia MarzanoData Driven Innovation
 
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...Data Driven Innovation
 
LCA as an innovation tool - Barilla - Luca Ruini
LCA as an innovation tool - Barilla - Luca RuiniLCA as an innovation tool - Barilla - Luca Ruini
LCA as an innovation tool - Barilla - Luca RuiniData Driven Innovation
 
Towards intelligent data insights in central banks: challenges and opportunit...
Towards intelligent data insights in central banks: challenges and opportunit...Towards intelligent data insights in central banks: challenges and opportunit...
Towards intelligent data insights in central banks: challenges and opportunit...Data Driven Innovation
 
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)Data Driven Innovation
 
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'Anna
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'AnnaBig Data and Data Science @ BNL - D. Morgagni & L. Dell'Anna
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'AnnaData Driven Innovation
 
Genomic Big Data Management, Integration and Mining - Emanuel Weitschek
Genomic Big Data Management, Integration and Mining - Emanuel WeitschekGenomic Big Data Management, Integration and Mining - Emanuel Weitschek
Genomic Big Data Management, Integration and Mining - Emanuel WeitschekData Driven Innovation
 
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)Data Driven Innovation
 
How Data Drive Beyond Bank - Christian Miccoli (Conio)
How Data Drive Beyond Bank - Christian Miccoli (Conio)How Data Drive Beyond Bank - Christian Miccoli (Conio)
How Data Drive Beyond Bank - Christian Miccoli (Conio)Data Driven Innovation
 
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...die.agilen GmbH
 

Viewers also liked (20)

Data driven UX at World Usability Congress 2016 - Graz, Austria
Data driven UX at World Usability Congress 2016 - Graz, AustriaData driven UX at World Usability Congress 2016 - Graz, Austria
Data driven UX at World Usability Congress 2016 - Graz, Austria
 
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...
Data Driven UX - From social to eXperience - McGraw-Hill Education - Lunch & ...
 
L'architettura di classe enterprise di nuova generazione - Massimo Brignoli
L'architettura di classe enterprise di nuova generazione - Massimo BrignoliL'architettura di classe enterprise di nuova generazione - Massimo Brignoli
L'architettura di classe enterprise di nuova generazione - Massimo Brignoli
 
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...
Data Driven UX - Un caso di studio - TIM IS UX? Mobile Tea #Unconference @Cod...
 
Data driven mobile UX - UX insight 2017, uxinsight.nl
Data driven mobile UX -  UX insight 2017, uxinsight.nlData driven mobile UX -  UX insight 2017, uxinsight.nl
Data driven mobile UX - UX insight 2017, uxinsight.nl
 
UX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practiceUX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practice
 
Machine Learning Real Life Applications By Examples - Mario Cartia
Machine Learning Real Life Applications By Examples - Mario CartiaMachine Learning Real Life Applications By Examples - Mario Cartia
Machine Learning Real Life Applications By Examples - Mario Cartia
 
Data Driven UX - From Social networks to target audience
Data Driven UX - From Social networks to target audienceData Driven UX - From Social networks to target audience
Data Driven UX - From Social networks to target audience
 
The mine of the public open data, a fundamental asset - Flavia Marzano
The mine of the public open data, a fundamental asset - Flavia MarzanoThe mine of the public open data, a fundamental asset - Flavia Marzano
The mine of the public open data, a fundamental asset - Flavia Marzano
 
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...
Il paradigma dei Big Data e Predictive Analysis, un valido supporto al contra...
 
LCA as an innovation tool - Barilla - Luca Ruini
LCA as an innovation tool - Barilla - Luca RuiniLCA as an innovation tool - Barilla - Luca Ruini
LCA as an innovation tool - Barilla - Luca Ruini
 
Towards intelligent data insights in central banks: challenges and opportunit...
Towards intelligent data insights in central banks: challenges and opportunit...Towards intelligent data insights in central banks: challenges and opportunit...
Towards intelligent data insights in central banks: challenges and opportunit...
 
No Data, No Party - Roberto Magnifico
No Data, No Party - Roberto MagnificoNo Data, No Party - Roberto Magnifico
No Data, No Party - Roberto Magnifico
 
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
 
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'Anna
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'AnnaBig Data and Data Science @ BNL - D. Morgagni & L. Dell'Anna
Big Data and Data Science @ BNL - D. Morgagni & L. Dell'Anna
 
Genomic Big Data Management, Integration and Mining - Emanuel Weitschek
Genomic Big Data Management, Integration and Mining - Emanuel WeitschekGenomic Big Data Management, Integration and Mining - Emanuel Weitschek
Genomic Big Data Management, Integration and Mining - Emanuel Weitschek
 
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)
Data Driven UX: Come lo facciamo? C. Frinolli & N. Molchanova (Nois3)
 
How Data Drive Beyond Bank - Christian Miccoli (Conio)
How Data Drive Beyond Bank - Christian Miccoli (Conio)How Data Drive Beyond Bank - Christian Miccoli (Conio)
How Data Drive Beyond Bank - Christian Miccoli (Conio)
 
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...
Die Entwicklung von Objectives und Key Results (OKR) in Europa | OKR Meetup M...
 
OKR in 7 Schritten
OKR in 7 SchrittenOKR in 7 Schritten
OKR in 7 Schritten
 

Similar to How to Improve UX by Being Data Driven

Data Framework Fundamentals
Data Framework FundamentalsData Framework Fundamentals
Data Framework FundamentalsDaniel McKean
 
How to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PMHow to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PMProduct School
 
Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides SlideTeam
 
Predictive Analysis PowerPoint Presentation Slides
Predictive Analysis PowerPoint Presentation SlidesPredictive Analysis PowerPoint Presentation Slides
Predictive Analysis PowerPoint Presentation SlidesSlideTeam
 
Digital marketing metrics and measurement
Digital marketing metrics and measurementDigital marketing metrics and measurement
Digital marketing metrics and measurementsemrush_webinars
 
Decision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerDecision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerProduct School
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & CustomizationOur Kids Media
 
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Optimizely
 
Data - How to Use it & When by Square and Call Rail Product Leader
Data - How to Use it & When by Square and Call Rail Product LeaderData - How to Use it & When by Square and Call Rail Product Leader
Data - How to Use it & When by Square and Call Rail Product LeaderProduct School
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
 
Balanced Scorecard Powerpoint Presentation Slides
Balanced Scorecard Powerpoint Presentation SlidesBalanced Scorecard Powerpoint Presentation Slides
Balanced Scorecard Powerpoint Presentation SlidesSlideTeam
 
Understanding Users at Scale with Product Analytics
Understanding Users at Scale with Product AnalyticsUnderstanding Users at Scale with Product Analytics
Understanding Users at Scale with Product AnalyticsHannah Flynn
 
Opticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization ProgramOpticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization ProgramOptimizely
 
Interactive Metrics, What You Really Need to Know
Interactive Metrics, What You Really Need to KnowInteractive Metrics, What You Really Need to Know
Interactive Metrics, What You Really Need to Knowharrisonm10
 
Optimizely's Optimization Benchmark Findings Webinar Slides
Optimizely's Optimization Benchmark Findings Webinar SlidesOptimizely's Optimization Benchmark Findings Webinar Slides
Optimizely's Optimization Benchmark Findings Webinar SlidesOptimizely
 
Conversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthConversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
 
Predictive Analysis Powerpoint Presentation Slides
Predictive Analysis Powerpoint Presentation SlidesPredictive Analysis Powerpoint Presentation Slides
Predictive Analysis Powerpoint Presentation SlidesSlideTeam
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationAzul 7
 
Digital Analytics Cape Town Roundtable
Digital Analytics Cape Town RoundtableDigital Analytics Cape Town Roundtable
Digital Analytics Cape Town RoundtableLloyd Thomas
 

Similar to How to Improve UX by Being Data Driven (20)

Data Framework Fundamentals
Data Framework FundamentalsData Framework Fundamentals
Data Framework Fundamentals
 
How to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PMHow to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PM
 
Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides
 
Predictive Analysis PowerPoint Presentation Slides
Predictive Analysis PowerPoint Presentation SlidesPredictive Analysis PowerPoint Presentation Slides
Predictive Analysis PowerPoint Presentation Slides
 
Digital marketing metrics and measurement
Digital marketing metrics and measurementDigital marketing metrics and measurement
Digital marketing metrics and measurement
 
Decision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerDecision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product Manager
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & Customization
 
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
 
Data - How to Use it & When by Square and Call Rail Product Leader
Data - How to Use it & When by Square and Call Rail Product LeaderData - How to Use it & When by Square and Call Rail Product Leader
Data - How to Use it & When by Square and Call Rail Product Leader
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement Communities
 
Balanced Scorecard Powerpoint Presentation Slides
Balanced Scorecard Powerpoint Presentation SlidesBalanced Scorecard Powerpoint Presentation Slides
Balanced Scorecard Powerpoint Presentation Slides
 
Understanding Users at Scale with Product Analytics
Understanding Users at Scale with Product AnalyticsUnderstanding Users at Scale with Product Analytics
Understanding Users at Scale with Product Analytics
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
 
Opticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization ProgramOpticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization Program
 
Interactive Metrics, What You Really Need to Know
Interactive Metrics, What You Really Need to KnowInteractive Metrics, What You Really Need to Know
Interactive Metrics, What You Really Need to Know
 
Optimizely's Optimization Benchmark Findings Webinar Slides
Optimizely's Optimization Benchmark Findings Webinar SlidesOptimizely's Optimization Benchmark Findings Webinar Slides
Optimizely's Optimization Benchmark Findings Webinar Slides
 
Conversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthConversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat Growth
 
Predictive Analysis Powerpoint Presentation Slides
Predictive Analysis Powerpoint Presentation SlidesPredictive Analysis Powerpoint Presentation Slides
Predictive Analysis Powerpoint Presentation Slides
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
 
Digital Analytics Cape Town Roundtable
Digital Analytics Cape Town RoundtableDigital Analytics Cape Town Roundtable
Digital Analytics Cape Town Roundtable
 

Recently uploaded

MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptaigil2
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationGiorgio Carbone
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.JasonViviers2
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionajayrajaganeshkayala
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introductionsanjaymuralee1
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxVenkatasubramani13
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Guido X Jansen
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructuresonikadigital1
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerPavel Šabatka
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?sonikadigital1
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)Data & Analytics Magazin
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...PrithaVashisht1
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Vladislav Solodkiy
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxDwiAyuSitiHartinah
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024Becky Burwell
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityAggregage
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best PracticesDataArchiva
 

Recently uploaded (17)

MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .ppt
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - Presentation
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual intervention
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introduction
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptx
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructure
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayer
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices
 

How to Improve UX by Being Data Driven

  • 1. Data Driven UX Amit Levi VP, Head of Products @ CoolaData webinfo@cooladata.com
  • 2. What Do You Think About This Page?
  • 3. What Do You Think About This Page? What is the GOAL of this page ?
  • 4. KPI - 75% of users who initiated an order to complete it Segment - Breakdown by segments showed a difference when comparing new vs. returning users Behavioral - Looking at path analysis of new users identified the churn points in the flow UX Results - Added social login button to the register page Checkout Completion Ratio 66% 41% 83% New Returning View cart Checkout Register Chrun
  • 5. What Do You Think About This Page? What is the GOAL of this page ?
  • 6. What will we cover? ● Why be data driven ● How to be data driven ● What tools to use
  • 7. Why be data driven
  • 8. Why be data driven The Path to Better Decisions, in One Cute Graph by ANDREW MCAFEE on MAY 30, 2013
  • 9. What will we cover? ● Why be data driven ● How to be data driven ● What tools to use
  • 10. How To be data driven Set Goals and KPIs Choose Your Weapon Measure and Analyze Optimize
  • 11. Examples for KPIs and Goals 80% of users who shopped once will return and perform another purchase within one month 40% of new visitors will register every day 75% of users who initiated an order to complete it 60% of users who started a free trial will convert within 30 days … Break This Down to Segments, Analyze the Behaviour PER Segment
  • 12. Old School KPIs - Good to Monitor Trends HOW MANY NEW SHOPPERS DO WE HAVE WHO IS SHOPPING WHERE DO THEY COME FROM? WHAT IS THE TRENDS Pageviews / Downloads Gender, Age… Location ? ? ? ?
  • 13. Behavioral Analytics - Good to Understand i i “How” do teenagers renew their accounts? What steps do they take? What is the sequence of events that leads to conversion? “Why” do users cancel an account? Why don’t they like the new interface?
  • 14. What will we cover? ● Why be data driven ● How to be data driven ● What tools to use