Human Centric Branding 2 Day Seminar
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Human Centric Branding 2 Day Seminar

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This 2 day seminar is designed and delivered by Angela Koch of Invitro Innovation. ...

This 2 day seminar is designed and delivered by Angela Koch of Invitro Innovation.
This is the second run of the workshop, the first run in in March 2013 and is sold out.

Dates: 15-16 May 2013, Kuala Lumpur Malaysia

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Human Centric Branding 2 Day Seminar Human Centric Branding 2 Day Seminar Document Transcript

  • RE-PositioningRakyatDidahulukan,PencapaianDiutamakan
  • Brand RE-Positioning 15 – 16 May 2013 Hotel Istana, Kuala Lumpur COURSE OUTLINEHuman Centric Branding demandsthat “we stop interrupting what Module 1:people are interested in and BE A Marketing Tipping Point has created thewhat they are interest in” need for a new Approach ? Marketing characterized by creating New– Alex Chaldecott Shared Value PROGRAM OVERVIEW So many brands and companies areconstantly reinvigorating their businessand positioning. There is a constant needto innovate, reinvigorate, update, Module 2:recalibrate, or just simply fend off the Introduction to Human-centric Marketing andcompetition in an effort to better explain the implication for Branding"why buy me". To move forward, ? Inspirational examples of Human-Centriccompanies and brands need to first take Brands: IBM, Omo/Persil, Crystal Jade Group,look at their current brand positioning. IKEA. The new challenges of our marketingenvironment demand that we rethink ourapproach to Branding. BrandRepositioning in a human-centricmarketing era requires that we approachpotential customers and businesspartners as whole human being withhearts, minds and spirit. Zenithonce again continues its Module 3:tradition of excellence, by bringing to The Human-Centric Brand Modelyour doorstep this 2 day exclusive ? Transparency ? Participationworkshop on "Brand Re-Positioning". This ? Coherency ? Generosityvibrant 2 day workshop will introduce to ?not Words Acts ? Act Smallyou, the key concepts of human-centricmarketing and demonstrates the valuesof Repositioning your brand with a BrandPurpose. The attendees also will beempowered with a Brand Roadmap toReposition their own brands towards aBrand Purpose orientation.
  • Brand RE-Positioning 15 – 16 May 2013 Hotel Istana, Kuala LumpurBrand RoadmapPart 1 Part 2 Part 3 Part 4Brand Foundation Work 2 Day Brand Workshop Brand Strategy Output Brand Experience Activation - Share Foundation Brand Startegy - Brand Experienc CATEGORY Work Document Activation: CONSUMER LENS LENS - Anchor in the Brand - Vision /Purpose - 1 Ω day core strength - Values Worksession - Persona THE COMPANY / - Discover the Brand - Promise - Identity 5 brand BRAND Opportunity - Experience hallmarksModule 4: Module 6:Discovery of a Brand Purpose A Full Brand Repositioning Roadmap? 1: How does the category sell itself today? Step ?1: Brand Foundation Work Part? 2: Discover a category negative Step ?2: Brand Workshop Part? 3: What deep need do you deliver to? Step ?3: Brand Strategy Output Part? 4: What values matter to your target? Step ?4: Brand Experience Activation Part? 5: What good could you do? Step Who Should Attend: This programme has been specially developed for: VPs, Directors & Managers of Marketing, Corporate Branding, Consumer Brand, Corporate Communications, Service Brand, Not-for profit Brands, B2B Branding. (Consequently this workshop is suited to senior executives, “C” level executives or senior managers who play an active role in product launch and brand strategy). Workshop Timing: Æ AM 08:30 RegistrationModule 5: Æ AM 09:00 Workshop BeginsBrand Purpose Case Example Æ AM 10:30 Morning Refreshments? Nutritional Drink Hands-on application of the Æ PM 01:00 Networking Luncheon human-centric model to discover a compelling Æ PM 02:00 Workshop Resumes Brand Purpose for this product type Æ PM 03:30 Afternoon Refreshment Æ PM 05:00 Workshop Ends
  • Brand RE-Positioning 15 – 16 May 2013 Hotel Istana, Kuala LumpurYour Workshop LeaderAngela Koch This Cutting-Edge Workshop will: Æ yourself with a Brand Empower Angela is a trained innovation and brand Roadmap to discover your Brandspecialist who has spent the past 11 years Purpose!working with Asian brands seeking to reinvent Æ you with the tools and Equippedthemselves for a larger Asian or global techniques of the Brand Roadmapaudience. She is currently the Design Thinker & Æ insights of human-centric DevelopInnovation, a Brand & Innovations marketing that will give your brand aConsultancy which provides an intervention for personality and character that customersorganizations who find it difficult to deliver value.innovative solutions to problems. Angela has Æ brand position and deliver on Build ahelped brands energize their new the brand promiseproduct/service portfolios by facilitating new Æ strong brands a source of Developproduct/services development: her category sustainable competitive advantage.experience includes consumer goods,retailing, and telecommunications. Otherareas of her expertise include Brand Client TestimonialPositioning Reinvention, namely definingBrand Architectures for greater consumer "Angela has inspired our Taiwan team to see ourengagement and brand success. business from a consumer perspective". Katy Hsu, Marketing Director, Cerebos Taiwan Angelas Invitro Innovation work has her "Invitro Innovations Angela Koch helped createinvolved in two important domains: Brand alignment amongst our key stakeholders so thatInnovation and Product Innovation. Her we can craft a compelling Brand story. WeInnovation clients come from the consumer continue to work with invitro on our new productgoods sector, consumer electronics, hospitality development pipeline". Fenita Agus, Marketingand services. She facilitates projects to discover Head AustAsiathe next growth the engine for a business and Angela facilitated a Strategic Brand visioncreates experiential learning experiences so workshop for the crystal jade leadership teamthat employees feel empowered to participate last year. She coached our team through ain Innovation efforts thinking process so that we can discover our true self." Stella To, Assistant to Chairman Crystal Angela has a B Com (Hons) in Marketing Jade Groupfrom the University of Natal and a Diploma inMarketing Management from the Institute of Angela is a natural, she has a unique ability toMarketing Management in South Africa. She is break down complex concept and make them look so simple." Jasmine Xu, Marketingkeen to share her passion for Ideas and Director, P&G ChinaInnovation with young people in Asia. She is aBusiness Mentor to Entrepreneurs in Incubation "The workshop was a wonderful eye-opener toat the Singapore Management Universitys new paths for our brand." Melissa Siew,Institute for Innovation and Entrepreneurship. General Manager, ZUJI Singapore
  • Registration FORM ZeNith Bizness Excellence Please complete this form immediately and fax to : +603 2284 3377 Organisation Details Brand Name:........................................................................... Re-Positioning Address:........................................................................... ........................................................................................ 15 – 16 May 2013 ..............................................Postcode:.................... Hotel Istana, Kuala Lumpur Tel:..........................................Fax:...................................Delegates fees Delegate Details Platinum Package - Register 5 delegates and the u Name:............................................................ 6th delegate participates for FREE Job title:....................................................................... Group Registration of 3 Register before 18th Marchfrom the same organisation Email:.......................................................................... RM 4,090.00 RM 4,490.00 v Name:................................................................. Job title:....................................................................... Register before 15th April Register before 15th May Email:.......................................................................... RM 4,790.00 RM 5,090.00 w Name:................................................................. HRDF Claimable (SBL Scheme) Job title:.......................................................................Venue Email:..........................................................................HOTEL ISTANA Kuala Lumpur x Name:......................................................................73, Jalan Raja Chulan, 50200 Kuala Lumpur Job title:.......................................................................Tel: +603 2141 9988 Fax: +603 2144 0111 Email:..........................................................................Hotel Accommodation: y Name:......................................................................Please make your bookings directly with the hotel andindicate that you are attending an event organised by "Zenith Job title:.......................................................................Bizness Excellence". Email:.......................................................................... z FREE Name:......................................................................Method of payment FREE Job title:.......................................................................ó Cheque to:Payable byZENITH BIZNESS EXCELLENCE SDN BHD FREE Email:..........................................................................óBank Transfer: AuthorisationPayment by bank transfer should be made to:MALAYAN BANKING BHD Signatory must be authorised to sign on behalf of theLevel 1, Tower A, No. 1, Jalan Maarof contracting organisation.Dataran Maybank, 59000 Kuala Lumpur Name:.............................................................................. Account Name : ZENITH BIZNESS EXCELLENCE SDN BHD Account No : 514253507165 Job title:............................................................................ SWIFT/BIC Code : MBBEMYKL Telephone:..............................Mobile:............................... Payment must be received before the Event Date in order to guarantee your place. Email:...............................................................................3 EASY WAYS TO REGISTER Signature:..........................................................................By Fax : +603 2284 3377 InvoiceBy email : admin@zenithbizness.com The Invoice should be directed to £ Dept: Mr £ Ms £ (Email your scanned Registration) Name:...............................................................................By Post : 25A & 26A Level 1, Jalan Bangsar 59200 Kuala Lumpur Dept:.................................................................................Cancellation Tel:.................................................................................... Substitutions are welcome at any time. Please notify us at least 2 working daysprior to the event. Email:................................................................................ All cancellations will carry a 10% cancellation fee, once a registration form isreceived. All cancellations must be in writing by fax or email at least 2 weeksbefore the event date. Verbal cancellation is not applicable. Cancellations withless than 2 weeks prior to the event date carry a 100% liability. However, course For official use onlymaterials will still be couriered to you. ZENITH BIZNESS EXCELLENCE SDN BHD reserves the right to cancel or alter the Project Consultant: Ms Jaja (Event Code: ZBE 1074)content and timing of the program or the identity of the speakers for reasons beyond its Date Received:............................ Verified by:..........….....………control.