Training Modules!1. The Value of Creativity and Innovation 2. Experience Creativity in Action (The Creative Mindset)Design a product packaging solution using a few simple materials3. The 9 habits of Creative ThinkersDiscipline, Sharing, Passion, Association, Discovery, Observing, Questioning, Networking, Experimenting4. Understanding Problems from a Human PerspectiveObserving your targetGathering Inspiration5. Creativity and CourageSmart risk takingExperimentationFailure tolerance - Case Reading: The Failure Tolerant Leader6. Ideation and BrainstormingCreating an Ideation eventRules for BrainstormingProject video7. Creativity Tools and Techniques8. Creative Solution Finding Experiential Activity
INNOVATION IS THE ONLY OPTION LEFT• “Competing today comes down to a leadership gutcheck, where the first order of business is to admitthat the boom-time 1990s were a once-a-centuryaberration.During the past decade, earnings and share priceswere propelled deliriously upward by five manicforces:a huge run up in IT investment…baby-boomermoney fed into the stock market…round after roundof cost cutting…a worldwide merger boom and arecord number of share buybacks.”! Gary Hamel"
Creativity and innovation• Creativity can be described as bringing a unique approach andway of thinking to the way you do things• Innovation can be thought of as the result of a creative process;ending up with a new and better product or service.Creativity InnovationThinks up new ideas(Input)Puts into Action(Output)
INNOVATION IS...• The process of improving, adapting or developing aproduct, system or service to deliver better resultsand create NEW value for people.• The word “innovation” sets daunting expectationsthat one must invent the next big thing.• The reality, however, is that innovation happensevery day, driven by both big and small ideas.• At its core, innovation is about solving problems forpeople.
ACTIVITY - BULB packaging brief• BACKGROUND– Each table represents a packaging vendorcompeting for my business.– You are to design packaging that is “sound andstylish” for my high-end lightbulbs.– My lightbulbs last up to 10 years andautomatically adjust to the natural light in theroom.– They retail for $500 each and are very fragile.– You have 20 min of design time.
ACTIVITY - BULB packaging brief• MATERIALS– Masking tape– Straws– Wood splints– Balloons– Plastic cup– String– Napkins• EVALUATION:– Your designs will be judged on style and soundness• TOOLS– Scissors– Markers– Your brains!
Creativity is a beliefThink and Behavelike a Five Year old.
Creativity andInnovation are NOT"the domain of "the gifted!We have got to abandon that sense of amazement in the face ofcreativity,as if it were a miracle if anybody created anything.”— Abraham Maslow"
Engage both Left and Right Brain• Some NEW ideas are as a result of regular analyticalapproaches.• While left brain solutions have value, it’s the moreright brain approaches which are likely to result inbreakthrough thinking.• Right brain styled creativity must be encouraged forteams to give birth to uncommon solutions toproblems and opportunities.
All Humansare hard wiredto createInnovativeness is !an active endeavour!
Innovation is not just about "how YOU use your brain, "but how YOU behave."
abilityLATENTWe all have latent creative talent
Maintaining the Status QuoMaking ImprovementsINNOVATION IS EVERYBODY’S BUSINESS✔
Experimentation• Take “many smart risks” instead of “one big risk”• At Amazon, Jeff Bezos encourages experimentation by“maximizing invention per unit of time.” Amazon pushesteams to invent as much as they can on a weekly basis. Tominimize costs, they rely on small teams, lightweightinvestments, and quick build-and-development cycles.• Define success AND failure• Starbucks: Howard Schultz keeps copies of JOE magazine inhis office. This lifestyle magazine published by Starbucks (itwas Schultz’s idea) was poorly received, and is a reminder toeveryone who enters his office that failure isn’t going to stopexperimentation. .
Excellent Experimentation Practices– Samsung: their motto is “Fail often in order to succeedfaster”– Google: teams are encouraged to have “good failures”, tospend 20% of their time on “Googlettes”– Amazon—“two-pizza teams”– Starbucks: CEO Howard Schultz keeps copies of Joemagazine in his office– Bank of America: 30% of all innovative projects must fail
Experimentation• Cultivate a climate of smart risk-taking:– Convert “risk” into “experimentation.”– At GE leaders must submit at least three “ImaginationBreakthrough proposals a year– Communicate strongly and proudly.– Use Innovation Champions to spread the word– GE’s Immelt speaks about innovation at the Clinton GlobalInitiative and other global conferences– GE’s annual report is centered around Ecomagination
MODULE 6:"Ideation andBrainstorming"Creating an Ideation eventRules for BrainstormingIdeo video
“We cant solve problemsby using the same kindof thinking we usedwhen we created them.”- albert einstein
IDEATION GUIDELINES1. Start with a focused challenge statement2. One conversation at a time3. Defer judgment (no negativity)4. Build on the ideas of others (encouragement)5. Have wild ideas6. Many ideas are better than few ideas7. Capture all ideas8. Number ideas, number flip chart sheets9. Written ideas must be in full view
The PROBLEM SOLVING FRAMEWORK1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
The PROBLEM SOLVINGFramework – DISCOVER THE PROBLEMTOOLS1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
The PROBLEM SOLVINGFramework – DEFINE THE CHALLENGE /PROBLEMTOOLS1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
The PROBLEM SOLVINGFramework – IDEATE SOLUTIONSTOOLS1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
The PROBLEM SOLVINGFramework – DEVELOP SOLUTIONS1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
Creativity tools: random techniques1) DISCOVERY2) DEFINE THECHALLENGE3) IDEATION4) DEVELOPIDEAS
Ideation TooL“verb dance”Use a random verb to provoke actionTwistStoreBendMinimiseSupporthangInspireCollectCreateShortenJumpslideBondHingeExpandBounceDiluteLight up
IDEATION TOOL:“VERB DANCE”• Step 1: Select ONE Verb.• Step 2: Apply your Verb to yourInnovation ChallengeAsk Who, What, How, WHEREquestions• STEP 3: CAPTURE IDEASTwistStoreBendMinimiseSupporthangInspireCollectCreateShortenJumpslideBondHingeExpandBounceDiluteLight up
“VERB DANCE”• Step 1: Select ONE Verb.• Step 2: Apply your Verb to your ChallengeAsk Who, What, How, WHERE questionsWho should we INSPIRE to solveour Innovation Challenge?What needs INSPIRING?WHAT form would the INSPIRATION TAKE?How can we solve our problem with INSPIRATION?• Step 3: Capture ideas"How might we enable peopleto make a mid career switch”Showcase the courageous stories ofpeople who have switched careersusing postersINSPIRE
IDEATION TOOL:“BORROW FROM ANOTHER”How would richard branson solve our innovation challenge?How would they solve Your Challenge?
IDEATION TOOL:“BORROW FROM ANOTHER”Step 1: Select a brand or famous personalityStep 2: Write down their typical ways of operatingStep 3: Apply those ways of operating to your challenge to generate ideas.
BORROW FROM...Step 1: Select a brand or famous personalityStep 2: Write down theirtypical ways of operatingStep 3: Apply those ways ofoperating to your challengeIdeas:- Style for Everyone- Shopping destination for the whole family- Educate us on design through their catalogue andin-store displays…."How might we enable people to makethe mid career switch”Courses for thewhole familyKids courses runningconcurrently withparents taking courses
Creativity Techniques Practice:A New Candy BarInstructions:Each group must come up with an idea for a new candy bar.Use a technique from the list you have not used so far:1. Random Technique- Verb Dance2. Engineered Provocations- Borrow from Another- Trend Domination- What Good could we do?