Yahoo!

Presentation on
E-Commerce
Presented To
Presented By
Sartaj Singh Bajwa
Tejinder kaur
Karun Sharma
Saurabh Grover
http://coolrv.blogspot.com/

http://in.yahoo.com/

Company Profile.
American internet corporation founded in Santa Clara
Best known for its web portal, search engine
Was founded by Jerry Yang and David Filo in January 1994
Incorporated on March 1, 1995.
It has at least 400 million customers around the world that enjoy 15 languages

Introduction
Start in early 1995 with simple list of favorite Web sites.
The firm's lucrative IPO in April 1996 allowed it to launch an acquisition spree that eventually would exceed $10 billion.
In September of 1997, Yahoo! bought a news delivery service, as well as technology that allowed it to add people-searching and e-mail to its free online services.

Introduction
Purchases in the following year allowed Yahoo! users to play games and shop. The firm paid $4 billion for Geocities and $5.7 billion for video services provider Broadcast.com
In 1999. This aggressive growth strategy reflected management's belief that more features, services, and content would attract more visitors and advertising dollars.

Revenue model [CPC (pay per click text ads)]
About 88% of total revenues for the fiscal year 2009 came from marketing services.
Makes 2.5 cents to 3 cents from each search
Other forms of advertising which bring in revenue for Yahoo! include display and contextual advertising

Products and services (list)
Yahoo! Advertising
Yahoo! Answers
Yahoo! Avatars
Yahoo! Autos
Yahoo! Bookmarks
Yahoo! Directory
Yahoo! Finance
Yahoo! Games
Yahoo! Groups
Yahoo! Kids
Yahoo! Koprol
Yahoo! Local
Yahoo! Mail
Yahoo! Maps
Yahoo! Meme
Yahoo! Messenger
Yahoo! Mobile
Yahoo! Movies
Yahoo! Music
Yahoo! OMG
Yahoo! Parental Controls
Yahoo! Personals
Yahoo! Pipes
Yahoo! Publisher Network
Yahoo! Real Estate
Yahoo! Search
Yahoo! Search Marketing
Yahoo! Shopping
Yahoo! Small Business
Yahoo! Smush.it
Yahoo! Sports
Yahoo! Travel
Yahoo! TV
Yahoo! Video
Yahoo! Voice
Yahoo! Web Analytics
Yahoo! Widgets
Yahoo! 360° Plus Vietnam
Yahoo! 360°
Yahoo! Auctions
Yahoo! Assistant
Yahoo! Gallery
Yahoo! Geocities
Yahoo! Greetings
Yahoo! HotJobs
Yahoo! Kickstart
Yahoo! Mash
Yahoo! Photos
Yahoo! Music
Yahoo! Briefcase
Yahoo! Live
Yahoo! Player
Yahoo! Podcasts
Yahoo! Tech
Associated Content
Fire Eagle
Flickr
FoxyTunes
Upcoming
Wretch
DanikBaskar

Products
Services
Non-Yahoo! branded

Products and services (5 products & services)
5 products
Yahoo! Mail
Yahoo! Messenger
Yahoo! Maps
Yahoo! Finance
Flickr

Yahoo! Mail
Features
1- Inbox Auto Check
2- Integrated Chat
3- Drag and Drop
4- Keyboard Shortcuts
5- Group E mail

Yahoo! Messenger
Advantages
Talk/chat
Group chat
Chartrooms
Cheap Communication
Check email
Games

Yahoo! Maps
Features
Find places
Get directions

Yahoo! Finance
Features
FUTURES AND COMMODITIES
ENHANCED STOCK CHARTS IN BETA
Stay on top with breaking business news and timely market analysis videos from CNBC
ADD YAHOO! FINANCE CONTENT TO YOUR WEB SITE

Flickr
Features
Sharing pictures/ videos online
Blogging & Social media
51 million registered member
6 billion images

Other websites where yahoo is available
Apple Mac Book
In.com
Way2SMS
Nimbuzz

Strategies adopted
Increase flicker capabilities to back up the decline in image search on Yahoo.
Encourage the target market to use Yahoo's search engine extensively in Middle East by doing various campaigns to raise awareness.
Google’s resignation

Marketing adopted
The actions that Yahoo should take to accomplish the marketing objectives are:
Use flicker VISA, and MLB to promote the online advertisements.
Increase flicker capabilities to back up the decline in image search on Yahoo.
Encourage the target market to use Yahoo's search engine extensively in Middle East by doing various campaigns to raise awareness.

Key features of Yahoo Internet marketing
Yahoo added unique features that can’t be found elsewhere
One of the innovative cleverly added features is the Search Assistant
The Search Assistant is only displayed if you stop typing for a couple of seconds or when your typing slows

7 Features of E-Commerce
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information Density
Personalization

Ubiquity (24x7)

Global Reach
INDIA
AUSTRALIA
USA

Universal stanadards
INDIA
AUSTRALIA
USA

Richness
Rain In PCTE (30 More Videos)

Interactivity

Information Density

Personalization

Yahoo! Advertisements

ANY QUERIES?

Yahoo!

by sauravgrover

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Yahoo! Presentation Transcript

http://coolrv.blogspot.com	39
http://coolrv.blogspot.in	7

Yahoo!

by sauravgrover

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 46

Statistics

Yahoo! Presentation Transcript

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