Shopkeeper</li></ul>Sample size was 150.<br />
Q.1 Do you have any bank account? <br />Q.2 In which bank do you maintain your bank account?<br />Q.3 which type of account (s) you hold?<br />Q.4 What all benefits and services are you getting from<br /> your bank?<br />Q5. Are you satisfied with the services of your bank?<br /> Q.6 Do you want to switch your bank to the new one?<br />Q.7 what more facilities/services do you expect from a bank?<br />Q.8 Do you favor the implementation of the computerization <br />andcore banking solution?<br />
MAJOR FINDING OF THE ANALYSIS<br /><ul><li>It was found that the banks with most ATMs have gained priorities in the minds of the customers.
Different bank have different schemes for different age groups. Some banks are giving privilege to senior citizens, while others to child group etc. But Co-operative have not any such schemes targeted to different age group.
The study has shown that the customers want better branch network so that they can operate their account from different city also.</li></li></ul><li>RECOMMENDATIONS & SUGGESTIONS <br /><ul><li>Advertising is not appropriate, as many people are not aware of Rajasthan State Cooperative Bank. Therefore Hoarding and Boards should be displayed at various prime location in the city.
Timely payment of salary and Promotion of employees will boost their morale.
All the complaints of Customer should be deal in proper manner because it is the customer who will give good or bad mouth about bank services.
Non maintenance & other charges which are very high as compared to other Banks should be reduced.
Existing customer should always be informed about the new product.</li></li></ul><li>Conclusion<br /><ul><li> The company must take strong steps in promoting the investment </li></ul>optionand generates desire and interest towards the products.<br /> A complete newmarket strategy needs to be formulated.<br /><ul><li> Most of the customers were inclined to invest in insurance Schemes </li></ul>inwhich they showed preference for automobile isurance. <br /> Firstly, the corporation should target the existing customer base <br />investment plan and try to increase their awareness levels. Then <br />they should make the other customers of the bank at least aware of<br />the various schemes so that the next stage of interest, desire and <br />action becomes easy to execute.<br /><ul><li> Bank should look to open new branches with proper planning and careful selection of the location, which is convenient to the target customers especially in places where there are a lot of option in front of the consumers</li></li></ul><li>