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American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
American Sorghum Presentation
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American Sorghum Presentation

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American Sorghum Presentation Draft. Initial overview of sorghum market, growth plan and company descriptions. Gluten-free, lowers cholesterol, lowers blood sugar, high in antibiotics, high in …

American Sorghum Presentation Draft. Initial overview of sorghum market, growth plan and company descriptions. Gluten-free, lowers cholesterol, lowers blood sugar, high in antibiotics, high in protein, a super food!

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  • 1. America’s Next Great Cash Crop! www.americansorghum. com
  • 2. The Company Concept Franchise Farming ■ Buying Power: lower costs ■ Shared Equipment: no need to buy ■ Distribution: various sales channels ■ Processing: planting, harvesting, milling, bottling... ■ Incubator Services: web development,social media, packaging... Regional Sustainability ■ Best Practices ■ Education ■ Research & Development Brand & Conquer ■ Branding ■ Marketing ■ Social Media Presence
  • 3. Sorghum Information Benefits (To name a few) ■ Low glycemic value ■ High in Protein, fiber, antioxidants ■ Drought resistant & can handle flooding! ■ Among the most efficient crops in conversion of solar energy Markets ■ ■ ■ ■ ■ Bio-fuel (if surplus?) Animal Feed Healthy Foods Gluten-Free Niche markets: organic, specialty flours... The Numbers ■ 40% increase in the last two years ■ $1.3 Billion industry in the U.S. ( over 20x less than corn)
  • 4. Sorghum Information and trends Source: National Agricultural Statistics Service http://www.nass.usda.gov Syrup production can yield an average well over $3000 per acre http://www.uky.edu/Ag/CDBREC/introsheets/swsorghumintro.pdf
  • 5. Profit & Loss
  • 6. News Clips KANSAS CITY — Promoters of grain sorghum think this relatively small participant among fallharvested U.S. food crops is ready to come into its own. In fact, sorghum almost seems custom designed to benefit from current needs in the agricultural marketplace. Exportable? Check. Drought tolerant? Check. Usable in ethanol? Check. (40% of the domestic crop is turned into biofuel each year.) Gluten-free? Check. Water miser? Check. Livestock friendly? Check. Priced close to cash corn at the port? Check. - Food Business News Report: USDA Says Farmers Expected to Plant More Water-efficient Crops in 2013 The land dedicated to sorghum — which tolerates drought better than other grains — will rise by 22 percent, or 566,000 hectares (1.4 million acres) over last year. It is both the largest absolute and largest relative increase of any crop for the 2013 season. The USDA expects farmers to plant a total of 3.1 million hectares (7.6 million acres) of sorghum, which is the most since 2008. Sorghum acreage has climbed 40 percent in the last two years. - USDA Scientists Say Sorghum is a New Safe Grain for People With Celiac Disease Scientists are reporting that the cereal grain sorghum is a safe food for people with celiac disease, who must avoid wheat and certain other grains. Their study, which includes molecular evidence that sorghum lacks the proteins toxic to people with celiac disease. - ACS' Journal of Agricultural and Food Chemistry.
  • 7. Franchise Farming Business Model ■ ■ ■ ■ ■ Buying Power: lower costs Shared Equipment: no need to buy Distribution: various sales channels Processing: planting, harvesting, milling, bottling... Incubator Services: web development,social media, packaging... Strategies ■ ■ ■ ■ ■ ■ Regional expansion Alliance with farm development programs Financing Education program Employing the latest technologies Create new distribution channels/markets
  • 8. The Sorghum Mill Brand/Label for eCommerce and retail efforts: *Individual farms can still use their own brand Potential product offerings: ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Flavored Syrups Flours Mixes Baked Goods Candy Breads Beers Liquors Sport Beverages Energy Bars Pizza Doughs Ice Cream Cones Kosher for Passover Baby Snacks Private Label/custom Sorghum Steak - Seitan Style www.thesorghummill.com
  • 9. Developed Baked Goods Sorghum flour based recipes Black & White Cookies Chocolate Chip Cookies Linzer Tarts
  • 10. Summary American Sorghum is looking to take advantage of the grain of the future, sorghum. For too many reasons, we are long overdue for a serious sorghum effort in New York. The marketplace is primed for a variety of sorghum based offerings. Incentive programs with an emphasis on rural development combined with a franchise farming business model make this the perfect venture for the Southern Tier as well as most of America. Additionally, the "digital/internet" presence is in its infancy and American Sorghum has already capitalized in just a few weeks gaining market share for 'Sorghum' and 'Franchise Farming' related searches using best SEO practices and active social media accounts. The website has already obtained top ranking on the first page for "Sorghum Farming" on Google, Yahoo and Bing and moving up the ranks fast for “Sorghum”
  • 11. Summary The first phase of American Sorghum is to secure a location for milling, storing and distribution. Our Home Office will be a museum, a store and education center, along with the onsite processing features. * Similar to Bob's Red Mill, but on a smaller scale We've received requests from farmers wishing to join the program, an inquiries from China for large quantities of sorghum and have been found and contacted by National Sorghum Producers. Secured a location, now to build a mill for the flour, syrup processing and product development.
  • 12. Useful Links ■ Indian Sorghum Syrup Guide http://www.nariphaltan.org/nari/pdf_files/syrup.pdf ■ Sorghum Flour Production Manual http://intsormil.org/smscientificpubs/2012CTI%20grinder%20for%20sorghum%20flour%20manual.pdf ■ * Sorghum Study: http://www.world-grain.com/News/News%20Home/Features/2013/7/Sorghum%20milling%20study.aspx ■ * Improvements in Sorghum Milling Technologies http://crsps.net/wp-content/downloads/INTSORMIL/Inventoried%209.7/3-2010-5-738.pdf ■ Costs of growing sorghum for syrup ('99): http://www.ces.uga.edu/Agriculture/agecon/pubs/sweetsorg.htm ■ Flour Mill Plant Design: http://www.slideshare.net/gdwilliams/flour-milling-presentation-607 ■ Mill Cost Example Reference (Large Scale) http://2001-2009.state.gov/e/eeb/tpp/eesr/111796.htm
  • 13. Useful Links ■ Equipment Classifieds: http://nssppa.org/NSSPPA_Classifieds.html ■ Mill Build to Profit ('07 Australian) http://www.organicexchange.com.au/all/fx300285.htm ■ Sorghum Overview: http://www.hort.purdue.edu/newcrop/afcm/sorghum.html ■ Sorghum DryMilling: Experiments of cold, warm, hot conditioning ('77) http://krex.k-state.edu/dspace/bitstream/handle/2097/11481/LD2668T41976W79.pdf ■ General Reference Blog: http://flourmilltoprocess.wordpress.com/ ■ General Resources: http://www.agmrc.org/commodities__products/grains__oilseeds/sorghum/general_sorghum.cfm ■ More Basics: http://northerngraingrowers.org/wp-content/uploads/SORGHUM.pdf
  • 14. Notes ■ Compile best practices, strains to use, milling equipment information ■ Include graphs and projections ■ Funding sources ■ Education program development

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