25 Reasons You Need A
Business Blog
Stephanie Frasco
@StephanieFrasco
VP of Social Media
ConvertWithContent.com

Con
Blogging Increases Traffic
Blogging Increases Leads

Generate leads on
each blog post
with a lead magnet
Blogging Gives You Shareable Content
Blogging Increases Trust

...I’m a blogger!
Blogging Influences Purchases

67% of US consumers
have made a purchase
based on a blog post.
Blogging Gives Your Business A Voice

A voice in a textual world is
welcomed with open arms.
Blogging Connects You To Your Audience

Common ideas
bond people.
If you can
communicate
online you will
connect with
your...
Blogging Connects Your Audience To You
Blogging Allows You To Share Your Expertise

People are looking
for thought leaders.
Your blog can make
you one.
Blogging Allows You To Gain Professional Recognition

I’m here today
because I blog.
Blogging Increases Your Search Engine Rankings
Blogging Makes You Credible

81% of US consumers
trust advice and
information from blogs.
Blogging Aids Your Sales Team

Need a little time? Let me
email you a few blog posts
we’ve written on the subject
to help ...
Blogging Creates Conversations
Blogging Keeps You connected with Industry trends

Staying on
top of things
is much
easier with a
blog.
Blogging Gives You Customer Insight
Blogging Helps You Evaluate Your Core Business

Does what I write about
talk to the people buying?
Or am I selling the
wro...
Blogging Creates Community

Where there is conversation, there is community.
Blogging Helps You increase awareness
Blogging Grows Your Online Network & Presence

...I know where
the blogs are
Blogging Brands Your Employees

Source: Visual.ly
Blogging Keeps You Relevant
Blogging Helps you focus on your business Goals

1. Increase Traffic
2. Increase Leads
3. Increase Sales
Blogging Answers Your Customers Questions

Q: Why do I need
to blog?
A: Read my blog
Blogging Is Fun
Ready To Start Blogging?

Talk to me.
Stephanie Frasco
@StephanieFrasco
stephanie@convertwithcontent.com
Learn more here:
http://www.convertwithcontent.com/blog-management/
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25 Reasons Your Business Needs To Blog

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In today's online ecosystem having a website is not enough. It's just a start. If you aren't sure what you need to be doing online to stay relevant, fresh, and active, start with a blog. Here's why.

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25 Reasons Your Business Needs To Blog

  1. 1. 25 Reasons You Need A Business Blog Stephanie Frasco @StephanieFrasco VP of Social Media ConvertWithContent.com Con
  2. 2. Blogging Increases Traffic
  3. 3. Blogging Increases Leads Generate leads on each blog post with a lead magnet
  4. 4. Blogging Gives You Shareable Content
  5. 5. Blogging Increases Trust ...I’m a blogger!
  6. 6. Blogging Influences Purchases 67% of US consumers have made a purchase based on a blog post.
  7. 7. Blogging Gives Your Business A Voice A voice in a textual world is welcomed with open arms.
  8. 8. Blogging Connects You To Your Audience Common ideas bond people. If you can communicate online you will connect with your audience
  9. 9. Blogging Connects Your Audience To You
  10. 10. Blogging Allows You To Share Your Expertise People are looking for thought leaders. Your blog can make you one.
  11. 11. Blogging Allows You To Gain Professional Recognition I’m here today because I blog.
  12. 12. Blogging Increases Your Search Engine Rankings
  13. 13. Blogging Makes You Credible 81% of US consumers trust advice and information from blogs.
  14. 14. Blogging Aids Your Sales Team Need a little time? Let me email you a few blog posts we’ve written on the subject to help guide your decision.
  15. 15. Blogging Creates Conversations
  16. 16. Blogging Keeps You connected with Industry trends Staying on top of things is much easier with a blog.
  17. 17. Blogging Gives You Customer Insight
  18. 18. Blogging Helps You Evaluate Your Core Business Does what I write about talk to the people buying? Or am I selling the wrong thing?
  19. 19. Blogging Creates Community Where there is conversation, there is community.
  20. 20. Blogging Helps You increase awareness
  21. 21. Blogging Grows Your Online Network & Presence ...I know where the blogs are
  22. 22. Blogging Brands Your Employees Source: Visual.ly
  23. 23. Blogging Keeps You Relevant
  24. 24. Blogging Helps you focus on your business Goals 1. Increase Traffic 2. Increase Leads 3. Increase Sales
  25. 25. Blogging Answers Your Customers Questions Q: Why do I need to blog? A: Read my blog
  26. 26. Blogging Is Fun
  27. 27. Ready To Start Blogging? Talk to me. Stephanie Frasco @StephanieFrasco stephanie@convertwithcontent.com
  28. 28. Learn more here: http://www.convertwithcontent.com/blog-management/
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