11 Web Marketing & Social Media Trends That Will Shape 2014


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These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.

Join us for our next webinar on social media.

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11 Web Marketing & Social Media Trends That Will Shape 2014

  1. 1. 11Web Marketing & Social Media Trends that will shape 2014 Stephanie Frasco VP Social Media ConvertWithContent.com
  2. 2. Stephanie Frasco VP Social Media ConvertWithContent.com @StephanieFrasco
  3. 3. Socially Stephanie #sociallystephanie
  4. 4. Webinar Overview #11TrendsCWC #11TrendsCWC • 11 Trends Happening Right Now in Social Media & Digital Marketing • Quick Tips About How You Can Apply Them To Your Business Today
  5. 5. Mobile Source: http://www.onbile.com/info/responsive-web-design-advantages/
  6. 6. Why Mobile? • Approximately 20% of ALL internet traffic comes from mobile phones. • People are searching for and interacting with content all day long • Mobile phones dominate social usage
  7. 7. 90% of millennials sleep with their phones
  8. 8. It’s no longer....can you hear me now?
  10. 10. Quick Tips • Responsive Web Design • Larger Font & Images • Easier Calls To Action & Forms • Test Emails & Messaging On Your Phone
  11. 11. Niche Sites
  12. 12. Niche Sites As it is increasingly harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted they can also provide a much more affordable solution for advertising.
  13. 13. Why Niche Sites? • You can reach an extremely targeted & captive audience • Your customers are in a specific mindset while engaging there • Whatever your audience may be...there’s probably a niche site dedicated to that topic.
  14. 14. Sell mustaches combs? There’s a niche site for that
  15. 15. There’s probably even a network for big cat lovers of the world.
  16. 16. Quick Tips • Go where your audience is • Find ambassadors who are active within those networks to partner with you • Spend some time getting to know these fanatics and mimic their online behavior • Create meaningful relationships with users on different platforms
  17. 17. Blogging
  18. 18. Blogging
  19. 19. Why Blogging? • Creates a voice for your business • Adds entry points to your website • Increases SEO • Gives you something to share regularly • Gives others something to share regularly
  20. 20. Quick Tips • Start a blog today • Blog 3-4 times per week • Share every blog socially • Encourage others to share • Repeat, Repeat, Repeat
  21. 21. Spammy Content
  22. 22. Google Plus
  23. 23. Why Google Plus? • Helps your SEO results • Google Plus Has Active Communities • Great For Local Businesses • Google Plus Promoted Posts Are Coming • Facebook Declining Organic Reach • It’s Google
  24. 24. Quick Tips • Join G+ and set up your account • Join communities and add to the conversation • Build your network • Share Images & Videos with hashtags • Engage your customers with hangouts
  25. 25. Brand Ambassadors
  26. 26. Brand Ambassadors Influencer and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way. By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.
  27. 27. Why Brand Ambassadors ? • They already know your audience • They are already trusted by their peers • They can introduce you to new customers with one post • They can help propel your messaging further than you can alone
  28. 28. Quick Tips • Look within your own customers first • Give them something in exchange for their time • Let them have creative power
  29. 29. Image Centric Sites
  30. 30. Image Centric Sites While text is far from dead, images help tell your story in a new way.
  31. 31. Why Images?
  32. 32. Quick Tips • Think about the context you are sharing on • On Pinterest DIY & guides work well • Quote cards can incorporate text in a visual manner • Infographics work for all industries • Think beyond Pinterest & Instagram and into slideshare and Jelly.
  33. 33. Video Consumption
  34. 34. Video Consumption
  35. 35. Why Video? • People are watching more video than ever • People are watching corporate videos • People are sharing video • People are engaging and interacting with video • Video is highly searchable
  36. 36. Quick Tips • Think about video in terms of short form and longer form • Use video as a customer service tool • Engage with your customers with video • Allow fans to create video around your brand • Activate Your YouTube Channel
  37. 37. Social Sharing
  38. 38. Why Share? • It keeps you and your brand relevant • It keeps fresh traffic and engagement coming your way • It helps generate leads & sales • It helps you get found • It helps you rank better in search engines
  39. 39. Social Signals "Old SEO" "New SEO" Backlinks = Social Proofing Social Media = Social Proofing "Readers" were not interacting with content. "Readers" can now interact with content.
  40. 40. Adding Value It's no longer about pushing yourself out there, it's about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.
  41. 41. Key Takeaways • Start blogging immediately • Stay within context when using social media sites • Empower your brand ambassadors • Encourage sharing for the social benefits as well as the search benefits.