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Your CTA:
Copy, Contrast & Placement
Your headline:
Copy, Size & Color
Page Length:
Short vs. Long
Video vs. Image vs. Text:
Text: Explaining the benefits.
Video: Showing the awesomeness.
Image: Some screen shots.
Images:
Faces vs. Nature
Your Pricing Copy:
Number of plans, Pricing difference.
High price vs. Low price.
Size of price copy.
Features shown, Button copy.
Trial Offer vs. Money Back.
S T A N D A R D
/MO
/MO
/MO
U N L I M I T E D B U S I N E S S
$8 $16 $24I WANT IT
I WANT IT
I WANT IT
I WANT IT!
Hello
*These 6 elements aren’t the only important elements on your site but they will make a
massive difference if tested properly.
Top 6 Web Elements to A/B Test

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The Most Effective Web Elements to A/B Test

  • 1. Your CTA: Copy, Contrast & Placement Your headline: Copy, Size & Color Page Length: Short vs. Long Video vs. Image vs. Text: Text: Explaining the benefits. Video: Showing the awesomeness. Image: Some screen shots. Images: Faces vs. Nature Your Pricing Copy: Number of plans, Pricing difference. High price vs. Low price. Size of price copy. Features shown, Button copy. Trial Offer vs. Money Back. S T A N D A R D /MO /MO /MO U N L I M I T E D B U S I N E S S $8 $16 $24I WANT IT I WANT IT I WANT IT I WANT IT! Hello *These 6 elements aren’t the only important elements on your site but they will make a massive difference if tested properly. Top 6 Web Elements to A/B Test