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Retailing has evolved rapidly over the last 20 years, but many e-commerce sites have failed to translate merchandising and space management techniques to their online stores.This presentation will demonstrate how these offline techniques can be applied to online retailing. Learn how to avoid the typical pitfalls in categorization, navigation and search results presentation that kill many ecommerce sites. How do you put the milk at the back of the online store? Does the most usable site sell the most? Get these answers and more in this compelling presentation - a must for anyone responsible for an online catalog site.