Casestudy - Shape Up Club by Conversionsita

2,224 views

Published on

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,224
On SlideShare
0
From Embeds
0
Number of Embeds
1,905
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Casestudy - Shape Up Club by Conversionsita

  1. 1.   #3 Shape Up Club  
  2. 2. APP-testning HTML-sektioner går att A/B-testa i en native-app med hjälp av vanliga testverktyg. Bara vanlig HTML, CSS & JS
  3. 3. Svårigheter med APP-testning • Platform • Android - tusentals kombinationer • Kompatibilitetsproblem • Responsivt
  4. 4. Scope
  5. 5. Identifiera problem
  6. 6. Original
  7. 7. Competitive Spontaneous Humanistic Methodical Personas
  8. 8. Lösning
  9. 9. A/B-test #1
  10. 10. + 96.17% + 21.05% - 15.12% + 110.99% + 140.77% Engagement Conversion Rate Testresultat #1 Revenue + 19.56% + 12.32%
  11. 11. WTF?! Man ska ju prioritera... Image: goodui.org
  12. 12. Retake
  13. 13. A/B-test #2
  14. 14. + 153.76% + 96.17% + 26.61% - 15.12% + 21.05%+ 31.61% + 120.79% + 110.99% + 187.86% + 140.77% Engagement Conversion Rate Testresultat #2 Revenue + 66.75% + 19.56% + 50.96% + 12.32%
  15. 15. Sammanfattning • Det går att testa appar, men... • Finns (nästan) inga dåliga A/B-test •Tydliga hypoteser = tydliga resultat • Slentriantesta inte
  16. 16. conversionista.se/cjam3

×