HOW THINGS
GO VIRAL
ON THE INTERNET
@stdbrouw
SCIENCE!
SCIENCE!
SHAREABLE
But do you
really like it?
IRONY
or is it?
CLICKABLE
LEARN
+
TEST
CRITICAL MASS
SOCIAL PROOF
HURRY UP!
(and learn and test)
K=I·C
virality = invites · conversions
I=M·R
invites = motivation · reach
a / (1 - r)
start / (1 - ratio)
a / (1 - r)
= 1 / (1 - 0.5)
=1+1
REALITY CHECK
I
invites
M
motivation
R
reach
WING IT!
NOPE
YEP
THIS IS HARD
(a lot + moves fast)
TRENDS
ARE BORING
SHAREABLE
CLICKABLE
VISIBLE
STORY & ANGLE
SLOW AND STEADY
(stable K beats high K)
THE SEED MATTERS
WHY THIS
IS SCARY
Thanks!
stijn@stdout.be
@stdbrouw
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
Stijn Debrouwere - How things go viral on the internet
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Stijn Debrouwere - How things go viral on the internet

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With a sprinkling of epidemiology and a pinch of math, we can predict and model what stories will go viral on the web and which ones won’t. I will share some data from the Guardian and we will talk about how newsrooms can embrace analytics without stooping to the lowest common denominator. There may or may not be cat pictures.

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Stijn Debrouwere - How things go viral on the internet

  1. 1. HOW THINGS GO VIRAL ON THE INTERNET
  2. 2. @stdbrouw
  3. 3. SCIENCE!
  4. 4. SCIENCE!
  5. 5. SHAREABLE
  6. 6. But do you really like it?
  7. 7. IRONY or is it?
  8. 8. CLICKABLE
  9. 9. LEARN + TEST
  10. 10. CRITICAL MASS
  11. 11. SOCIAL PROOF
  12. 12. HURRY UP! (and learn and test)
  13. 13. K=I·C virality = invites · conversions
  14. 14. I=M·R invites = motivation · reach
  15. 15. a / (1 - r) start / (1 - ratio)
  16. 16. a / (1 - r) = 1 / (1 - 0.5) =1+1
  17. 17. REALITY CHECK
  18. 18. I invites
  19. 19. M motivation
  20. 20. R reach
  21. 21. WING IT!
  22. 22. NOPE
  23. 23. YEP
  24. 24. THIS IS HARD (a lot + moves fast)
  25. 25. TRENDS ARE BORING
  26. 26. SHAREABLE
  27. 27. CLICKABLE
  28. 28. VISIBLE
  29. 29. STORY & ANGLE
  30. 30. SLOW AND STEADY (stable K beats high K)
  31. 31. THE SEED MATTERS
  32. 32. WHY THIS IS SCARY
  33. 33. Thanks! stijn@stdout.be @stdbrouw

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