The Age Of Conversation

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Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

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  • The Age Of Conversation

    1. 1. The Age of Conversation Valeria Maltoni
    2. 2. Why?
    3. 3. Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
    4. 4. Customer Customer Customer Customer Customer Customer
    5. 7. What
    6. 8. Company Employees Customers
    7. 10. Direct = Approach response % sales Lifetime $$$
    8. 12. How
    9. 13. It has to be you
    10. 14. Talk with
    11. 15. Learn
    12. 16. It’s about them
    13. 17. ROI = Return on Involvement
    14. 18. The Age of Conversation Valeria Maltoni

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