Your SlideShare is downloading. ×
  • Like
  • Save
The Age Of Conversation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Age Of Conversation

  • 461 views
Published

Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Published in Business , Career
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
461
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
8
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Age of Conversation Valeria Maltoni
  • 2. Why?
  • 3. Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
  • 4. Customer Customer Customer Customer Customer Customer
  • 5.  
  • 6.  
  • 7. What
  • 8. Company Employees Customers
  • 9.  
  • 10. Direct = Approach response % sales Lifetime $$$
  • 11.  
  • 12. How
  • 13. It has to be you
  • 14. Talk with
  • 15. Learn
  • 16. It’s about them
  • 17. ROI = Return on Involvement
  • 18. The Age of Conversation Valeria Maltoni