The Age Of Conversation

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Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

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  • 1. The Age of Conversation Valeria Maltoni
  • 2. Why?
  • 3. Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
  • 4. Customer Customer Customer Customer Customer Customer
  • 5.  
  • 6.  
  • 7. What
  • 8. Company Employees Customers
  • 9.  
  • 10. Direct = Approach response % sales Lifetime $$$
  • 11.  
  • 12. How
  • 13. It has to be you
  • 14. Talk with
  • 15. Learn
  • 16. It’s about them
  • 17. ROI = Return on Involvement
  • 18. The Age of Conversation Valeria Maltoni