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The Age Of Conversation
 

The Age Of Conversation

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Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

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The Age Of Conversation The Age Of Conversation Presentation Transcript

  • The Age of Conversation Valeria Maltoni
  • Why?
  • Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
  • Customer Customer Customer Customer Customer Customer
  •  
  •  
  • What
  • Company Employees Customers
  •  
  • Direct = Approach response % sales Lifetime $$$
  •  
  • How
  • It has to be you
  • Talk with
  • Learn
  • It’s about them
  • ROI = Return on Involvement
  • The Age of Conversation Valeria Maltoni