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The Age Of Conversation
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The Age Of Conversation

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Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Published in: Business, Career

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  • Transcript

    • 1. The Age of Conversation Valeria Maltoni
    • 2. Why?
    • 3. Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
    • 4. Customer Customer Customer Customer Customer Customer
    • 5.  
    • 6.  
    • 7. What
    • 8. Company Employees Customers
    • 9.  
    • 10. Direct = Approach response % sales Lifetime $$$
    • 11.  
    • 12. How
    • 13. It has to be you
    • 14. Talk with
    • 15. Learn
    • 16. It’s about them
    • 17. ROI = Return on Involvement
    • 18. The Age of Conversation Valeria Maltoni