Social media plus 2010

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There are a couple of important reasons why social is important for brands: …

There are a couple of important reasons why social is important for brands:

* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?

* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.

* more and more people are online. You can discover what they do there, depending on who your customers are.

Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.

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  • 1. Why social media is important for brands and how to develop, implement, manage, and measure a social media program Valeria Maltoni . www.ConversationAgent.com Social Media Plus — May 25, 2010
  • 2. people don't buy what you make, they buy why you do it © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/piet_musterd/1858568495/
  • 3. people don't buy what you make, they buy why you do it © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/marctonysmith/4475275970/
  • 4. a brand is a person’s gut feeling about a product, service, or organization © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/professorbop/3955195669/
  • 5. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 6. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 7. “One desire that is getting stronger than any other demands remains the desire to be unique.” — John Galliano © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 8. do you have it? © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 9. product as utility © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 10. product as design of experience © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 11. product as community builder © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 12. service for environmental priorities © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 13. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 14. develop © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/torontorob/4549794944/
  • 15. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 16. objective goals strategy tactics © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 17. http://socialmediagovernance.com/policies.php © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 18. implement © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/sis/266718134/
  • 19. “Personae: fictitious characters created to represent different individuals within a targeted demographic that might use a site or product.” © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 20. M, S L http://www.rapleaf.com/ http://www.flowtown.com/ © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 21. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 22. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 23. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 24. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.google.com/alerts
  • 25. http://Search.twitter.com © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 26. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://Boardtracker.com
  • 27. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.backtype.com
  • 28. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.socialmention.com
  • 29. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 30. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/missha/2209205063/
  • 31. content conversation strategy team process © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://tinyurl.com/yfol4x7
  • 32. manage © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/eschipul/4160817135/
  • 33. messaging conversation starters © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 34. since 2004 http://thrivewithkp.org/ © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 35. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://smallbusiness.intuit.com/
  • 36. http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/humanrace/?id=race_day © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 37. http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/what_is_nike_plus © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 38. crisis complaints competition problems questions crowd influentials compliments program impacts point of need © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://commons.wikimedia.org/wiki/File:Young_kudu_with_big_ears_%28Kenya%29.jpg
  • 39. measure © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/darrenhester/3901158717/
  • 40. 1. Increase revenue 2. Decrease costs 3. Increase customer satisfaction © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/rubyblossom/3563008119/
  • 41. define your metrics, arrange for tracking, set your benchmarks © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/ac_theart/3790478918/
  • 42. http://www.google.com/analytics/ http://www.coremetrics.com/ http://www.hitwise.com/us/ http://www.fireclick.com/ http://www.omniture.com/en/ http://www.radian6.com/ © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 43. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 44. customer retention customer value competitive customers referral engine new leads Web site conversions length of sales cycle © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 45. number of newly acquired customers number of customer referrals number of transactions changes in repeat customers uplift in other marketing channels
  • 46. the corporate home page is at google.com
  • 47. “A mighty flame follows a tiny spark.” — Dante “You can’t start a fire without a spark.” — Springsteen © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 48. people don't buy what you make, they buy why you do it © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/suvcougar/1273657633/
  • 49. what you do serves as the proof of that © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/suvcougar/2220063184
  • 50. © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/vernhart/1574355240/