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PR, Not Propaganda - Web 2.0 Expo
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PR, Not Propaganda - Web 2.0 Expo

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The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So …

The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.

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  • 1. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett and Victoria O'Donnell http://www.davno.ru/soviet-posters/propaganda
  • 2. contrast dissemination http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/
  • 3. with two-way communication http://seanbodley.com/2009/04/06/propaganda/
  • 4. compare information http://seanbodley.com/2009/04/06/propaganda/
  • 5. with indoctrination http://www.davno.ru/soviet-posters/propaganda
  • 6. think attention getting
  • 7. vs. agitprop http://www.designer-daily.com/10-amazing-cold-war- propaganda-posters-2901
  • 8. consider your proof http://www.davno.ru/soviet-posters/propaganda
  • 9. vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
  • 10. PR does bear some elements of propaganda manipulation, for example http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg
  • 11. PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg
  • 12. You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda
  • 13. ask yourself http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
  • 14. Is what I'm saying true?
  • 15. Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
  • 16. Am I still listening?
  • 17. Have I made my affiliations or motivations clear?
  • 18. Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/
  • 19. it’s not easy http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html