“Propaganda is the deliberate, systematic attempt to
shape perceptions, manipulate cognitions, and direct
behavior to achi...
contrast dissemination



                    http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictator...
with two-way communication
                   http://seanbodley.com/2009/04/06/propaganda/
compare
information



      http://seanbodley.com/2009/04/06/propaganda/
with indoctrination




                      http://www.davno.ru/soviet-posters/propaganda
think attention getting
vs. agitprop


               http://www.designer-daily.com/10-amazing-cold-war-
                                         ...
consider your

                proof




                        http://www.davno.ru/soviet-posters/propaganda
vs. the truth
  (the conclusion
the other person
          makes)
   http://www.designer-daily.com/10-amazing-cold-war-pro...
PR does bear some elements of propaganda




                      manipulation, for example

                        http...
PR people are looking for a given outcome (be
honest)
                                       http://en.wikipedia.org/wiki/...
You have to look at the other elements of propaganda and
avoid them:




                coercion
                selectiv...
ask yourself



 http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
Is what I'm saying
true?
Have I
presented
my client or
product in a
fair manner?


 http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-pro...
Am I still
listening?
Have I made my affiliations
     or motivations clear?
Am I prepared
to accept the
conclusions of
my potential
customer?


                 http://www.tululuka.net/alco/
it’s not easy




                http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html
PR, Not Propaganda - Web 2.0 Expo
PR, Not Propaganda - Web 2.0 Expo
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PR, Not Propaganda - Web 2.0 Expo

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The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.

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PR, Not Propaganda - Web 2.0 Expo

  1. 1. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett and Victoria O'Donnell http://www.davno.ru/soviet-posters/propaganda
  2. 2. contrast dissemination http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/
  3. 3. with two-way communication http://seanbodley.com/2009/04/06/propaganda/
  4. 4. compare information http://seanbodley.com/2009/04/06/propaganda/
  5. 5. with indoctrination http://www.davno.ru/soviet-posters/propaganda
  6. 6. think attention getting
  7. 7. vs. agitprop http://www.designer-daily.com/10-amazing-cold-war- propaganda-posters-2901
  8. 8. consider your proof http://www.davno.ru/soviet-posters/propaganda
  9. 9. vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
  10. 10. PR does bear some elements of propaganda manipulation, for example http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg
  11. 11. PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg
  12. 12. You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda
  13. 13. ask yourself http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
  14. 14. Is what I'm saying true?
  15. 15. Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
  16. 16. Am I still listening?
  17. 17. Have I made my affiliations or motivations clear?
  18. 18. Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/
  19. 19. it’s not easy http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html

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