“Propaganda is the deliberate, systematic attempt to
shape perceptions, manipulate cognitions, and direct
behavior to achieve a response that furthers the
desired intent of the propagandist.”
— Garth Jowett and Victoria O'Donnell
http://www.davno.ru/soviet-posters/propaganda

contrast dissemination
http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/

with two-way communication
http://seanbodley.com/2009/04/06/propaganda/

compare
information
http://seanbodley.com/2009/04/06/propaganda/

with indoctrination
http://www.davno.ru/soviet-posters/propaganda

think attention getting

vs. agitprop
http://www.designer-daily.com/10-amazing-cold-war-
propaganda-posters-2901

consider your
proof
http://www.davno.ru/soviet-posters/propaganda

vs. the truth
(the conclusion
the other person
makes)
http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901

PR does bear some elements of propaganda
manipulation, for example
http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg

PR people are looking for a given outcome (be
honest)
http://en.wikipedia.org/wiki/File:Rsi_f.jpg

You have to look at the other elements of propaganda and
avoid them:
coercion
selective presentation of the facts
insistence on only ONE conclusion
broadcasting, or
outright falsehood http://www.davno.ru/soviet-posters/propaganda

ask yourself
http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html

Is what I'm saying
true?

Have I
presented
my client or
product in a
fair manner?
http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html

Am I still
listening?

Have I made my affiliations
or motivations clear?

Am I prepared
to accept the
conclusions of
my potential
customer?
http://www.tululuka.net/alco/

it’s not easy
http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html