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PR, Not Propaganda - Web 2.0 Expo
“Propaganda is the deliberate, systematic attempt to
shape perceptions, manipulate cognitions, and direct
behavior to achieve a response that furthers the
desired intent of the propagandist.”
— Garth Jowett andVictoria O'Donnell
http://www.davno.ru/soviet-posters/propaganda
contrast dissemination
http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/
with two-way communication
http://seanbodley.com/2009/04/06/propaganda/
compare
information
http://seanbodley.com/2009/04/06/propaganda/
with indoctrination
http://www.davno.ru/soviet-posters/propaganda
think attention getting
vs. agitprop
http://www.designer-daily.com/10-amazing-cold-war-
propaganda-posters-2901
proof
consider your
http://www.davno.ru/soviet-posters/propaganda
vs. the truth
(the conclusion
the other person
makes)
http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg
PR does bear some elements of propaganda
manipulation, for example
PR people are looking for a given outcome (be
honest)
http://en.wikipedia.org/wiki/File:Rsi_f.jpg
You have to look at the other elements of propaganda and
avoid them:
coercion
selective presentation of the facts
insistence on only ONE conclusion
broadcasting, or
outright falsehood http://www.davno.ru/soviet-posters/propaganda
ask yourself
http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
Is what I'm saying
true?
Have I
presented
my client or
product in a
fair manner?
http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
Am I still
listening?
Have I made my affiliations
or motivations clear?
Am I prepared
to accept the
conclusions of
my potential
customer?
http://www.tululuka.net/alco/
http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html
it’s not easy
PR, Not Propaganda - Web 2.0 Expo

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PR, Not Propaganda - Web 2.0 Expo