Your SlideShare is downloading. ×
PR, Not Propaganda - Web 2.0 Expo
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

PR, Not Propaganda - Web 2.0 Expo

12,314
views

Published on

The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So …

The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.

Published in: Business, Education, Technology

1 Comment
11 Likes
Statistics
Notes
  • Thanks for sharing,. Greetings from France. Bernard

    http://www.slideshare.net/group/business-and-management


    PS: Feel free to join us. Thank you in advance for your participation
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
12,314
On Slideshare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
78
Comments
1
Likes
11
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett and Victoria O'Donnell http://www.davno.ru/soviet-posters/propaganda
  • 2. contrast dissemination http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/
  • 3. with two-way communication http://seanbodley.com/2009/04/06/propaganda/
  • 4. compare information http://seanbodley.com/2009/04/06/propaganda/
  • 5. with indoctrination http://www.davno.ru/soviet-posters/propaganda
  • 6. think attention getting
  • 7. vs. agitprop http://www.designer-daily.com/10-amazing-cold-war- propaganda-posters-2901
  • 8. consider your proof http://www.davno.ru/soviet-posters/propaganda
  • 9. vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
  • 10. PR does bear some elements of propaganda manipulation, for example http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg
  • 11. PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg
  • 12. You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda
  • 13. ask yourself http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
  • 14. Is what I'm saying true?
  • 15. Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
  • 16. Am I still listening?
  • 17. Have I made my affiliations or motivations clear?
  • 18. Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/
  • 19. it’s not easy http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html