PR, Not Propaganda - Web 2.0 Expo

“Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett and Victoria O'Donnell http://www.davno.ru/soviet-posters/propaganda

contrast dissemination http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/

with two-way communication http://seanbodley.com/2009/04/06/propaganda/

compare information http://seanbodley.com/2009/04/06/propaganda/

with indoctrination http://www.davno.ru/soviet-posters/propaganda

think attention getting

vs. agitprop http://www.designer-daily.com/10-amazing-cold-war- propaganda-posters-2901

consider your proof http://www.davno.ru/soviet-posters/propaganda

vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901

PR does bear some elements of propaganda manipulation, for example http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg

PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg

You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda

ask yourself http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html

Is what I'm saying true?

Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html

Am I still listening?

Have I made my afﬁliations or motivations clear?

Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/

it’s not easy http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html

http://insidepublicrelations.blogspot.com	1273
http://www.theharteofmarketing.com	222
http://www.conversationagent.com	204
http://insidepublicrelations.blogspot.com.au	121
http://insidepublicrelations.blogspot.in	119
http://insidepublicrelations.blogspot.co.uk	83
http://translate.googleusercontent.com	32
http://www.olafmolenaar.com	13
http://www.slideshare.net	11
http://insidepublicrelations.blogspot.ca	10
http://www.gacconsultants.com	4
http://insidepublicrelations.blogspot.de	4
http://insidepublicrelations.blogspot.se	4
http://conversationagent.typepad.com	3
http://www.insidepublicrelations.blogspot.com.au	2
http://insidepublicrelations.blogspot.com.es	2
http://www.google.co.za	1
http://insidepublicrelations.blogspot.mx	1
http://insidepublicrelations.blogspot.com.ar	1
http://insidepublicrelations.blogspot.com.br	1
http://insidepublicrelations.blogspot.co.nz	1
http://indolinemobile.blogspot.com	1
http://activeaudience.neonetwork.it	1
http://moviestv.feedfury.com	1
http://socialmedianederland.com	1
http://www.facebook.com	1
http://search.yahoo.com	1
http://webcache.googleusercontent.com	1
http://www.google.com.gh	1
http://www.google.com	1
http://insidepublicrelations.blogspot.fr	1

PR, Not Propaganda - Web 2.0 Expo

by Valeria Maltoni on Oct 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

31 Embeds 2,122

Statistics

PR, Not Propaganda - Web 2.0 Expo — Presentation Transcript