• Save
PR, Not Propaganda - Web 2.0 Expo
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

PR, Not Propaganda - Web 2.0 Expo

on

  • 13,996 views

The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So ...

The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.

Statistics

Views

Total Views
13,996
Views on SlideShare
7,413
Embed Views
6,583

Actions

Likes
10
Downloads
78
Comments
1

65 Embeds 6,583

http://insidepublicrelations.blogspot.com 2729
http://www.conversationagent.com 1383
http://www.theharteofmarketing.com 530
http://insidepublicrelations.blogspot.com.au 484
http://insidepublicrelations.blogspot.co.uk 471
http://insidepublicrelations.blogspot.in 422
http://conversationagent.typepad.com 129
http://translate.googleusercontent.com 75
http://insidepublicrelations.blogspot.ca 49
http://insidepublicrelations.blogspot.de 26
http://www.olafmolenaar.com 25
http://insidepublicrelations.blogspot.sg 25
http://insidepublicrelations.blogspot.se 21
http://insidepublicrelations.blogspot.ie 17
http://insidepublicrelations.blogspot.ru 15
http://feeds.feedburner.com 15
http://www.slideshare.net 11
http://insidepublicrelations.blogspot.fr 11
http://insidepublicrelations.blogspot.co.nz 10
http://feeds2.feedburner.com 9
http://insidepublicrelations.blogspot.com.es 9
http://apps.synaptive.net 8
http://insidepublicrelations.blogspot.no 8
http://insidepublicrelations.blogspot.kr 6
http://insidepublicrelations.blogspot.nl 6
http://insidepublicrelations.blogspot.ch 6
http://webcache.googleusercontent.com 6
http://insidepublicrelations.blogspot.cz 6
http://insidepublicrelations.blogspot.ro 5
http://insidepublicrelations.blogspot.gr 5
http://insidepublicrelations.blogspot.co.at 4
http://insidepublicrelations.blogspot.com.tr 4
http://www.gacconsultants.com 4
http://insidepublicrelations.blogspot.sk 3
http://insidepublicrelations.blogspot.hk 3
http://insidepublicrelations.blogspot.mx 3
http://insidepublicrelations.blogspot.it 3
http://insidepublicrelations.blogspot.co.il 2
http://insidepublicrelations.blogspot.hu 2
http://insidepublicrelations.blogspot.ae 2
http://insidepublicrelations.blogspot.com.br 2
http://insidepublicrelations.blogspot.com.ar 2
http://www.insidepublicrelations.blogspot.co.uk 2
http://www.typepad.com 2
http://www.seowerkt.com 2
http://www.insidepublicrelations.blogspot.com.au 2
http://insidepublicrelations.blogspot.fi 1
http://socialmedianederland.com 1
http://activeaudience.neonetwork.it 1
http://indolinemobile.blogspot.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for sharing,. Greetings from France. Bernard

    http://www.slideshare.net/group/business-and-management


    PS: Feel free to join us. Thank you in advance for your participation
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

PR, Not Propaganda - Web 2.0 Expo Presentation Transcript

  • 1. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett and Victoria O'Donnell http://www.davno.ru/soviet-posters/propaganda
  • 2. contrast dissemination http://beyondcontemporary.wordpress.com/2009/07/31/art-politics-and-dictatorship-part-1/
  • 3. with two-way communication http://seanbodley.com/2009/04/06/propaganda/
  • 4. compare information http://seanbodley.com/2009/04/06/propaganda/
  • 5. with indoctrination http://www.davno.ru/soviet-posters/propaganda
  • 6. think attention getting
  • 7. vs. agitprop http://www.designer-daily.com/10-amazing-cold-war- propaganda-posters-2901
  • 8. consider your proof http://www.davno.ru/soviet-posters/propaganda
  • 9. vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
  • 10. PR does bear some elements of propaganda manipulation, for example http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg
  • 11. PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg
  • 12. You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda
  • 13. ask yourself http://culturepopped.blogspot.com/2008/11/popaganda-pop-culture-revolution.html
  • 14. Is what I'm saying true?
  • 15. Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
  • 16. Am I still listening?
  • 17. Have I made my affiliations or motivations clear?
  • 18. Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/
  • 19. it’s not easy http://thoughtfaucet.blogspot.com/2008/10/weekly-kermit-gorf-dave-pryor.html