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Personal Branding In A Wired World
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Personal Branding In A Wired World

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Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to ...

Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking.

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Personal Branding In A Wired World Personal Branding In A Wired World Presentation Transcript

  • Personal brand in a world by Valeria Maltoni - ConversationAgent.com wired
  • who you know what they are looking for where to connect when to follow up why they should talk to you word of mouse > word of mouth
  • how do you come across in real life? Credit: Matt Dickman
  • Credit: Fensterbme http://www.flickr.com/photos/fensterbme/326125679/in/set-602538 / observe + ask connector maven salesperson people profiles
  • share + tell status content connections your profile Credit: Fensterbme http://www.flickr.com/photos/fensterbme/99108769/
  • meet people outside your network Blog: your content engage friends of friends in conversations find people at specific companies meet people with shared interests participation ecosystem
  • networking: pay attention to second circle Credit: Jason Falls
    • memorable URL
    • about page
    • contact information
    • RSS (real simple syndication)
    • search button
    • creative commons license
    build your content blog
    • recommendations
    • business card
    • join groups
    • make connections
    • expertise – Q&As
    Credit: Mario Sundar http://www.flickr.com/photos/mariosundar/467945281/
    • write interesting stuff
    • share content (retweets)
    • #hashtags, join chats
    • @reply others to connect
    • ask/answer questions
    • ability to comment
    • see what friends like
    • feeds aggregator
    • awesome search
    • Groups
    • photos and images
  • do’s
    • participate
    • share
    • listen actively
    • give value
    • appreciate
  • don’ts automate conversation broadcast copy content be negative be disrespectful
  • who you know what they are looking for where to connect when to follow up why they should talk to you word of mouse > word of mouth
  • 743 connections @ConversationAge 11,384 followers 2,099 subscribers 9,304 subscribers ConversationAgent.com 373 members 2,800 members 194 connections
  • learn more