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Mesh Conference on Influence

by Valeria Maltoni on May 25, 2011

  • 4,086 views

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, ...

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

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brand strategy social media influence marketing business strategy howto seo twitter mesh influence. metrics mesure de linfluence sm online influence measurement community

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