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Mesh Conference on Influence
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Mesh Conference on Influence

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Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, ...

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

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Mesh Conference on Influence Mesh Conference on Influence Presentation Transcript

  • How do You (or can you) Measure Online Influence?
    David Armano, EVP, Edelman Digital . @Armano
    Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge
    http://www.flickr.com/photos/darrenhester/3901158717/
  • psychology of “WHY”
    higher influence in smaller circles
    validating metrics
    http://www.flickr.com/photos/rubyblossom/3563008119/
  • building attention and trust
  • lists
    retweets
    @ replies
    follower ratio
    tweet volume
    Favorites
    quality of connections
    Source: David Armano
  • @ConversationAge
    @Armano
  • content / media
    business
    analysis
    content / media
  • SocMetrics
    relying primarily on Twitter footprints and "shares" via Blogger
    • peer validation
    • topical activity
    • views, shares, clicks, subscribers
    Source: David Armano
    • content contextualization
    • SEO feedback on topics
    • analytics dashboard
    • authority
    • activity
    • audience
    time
    • reach
    • resonance
    • relevance
  • SaaS
    • listen
    • measure
    • compare
    • tweak + repeat
  • Thank you
    David Armano, EVP, Edelman Digital . @Armano
    Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge
    http://www.flickr.com/photos/eschipul/4160817135/