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Mesh Conference on Influence
 

Mesh Conference on Influence

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Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, ...

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

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    Mesh Conference on Influence Mesh Conference on Influence Presentation Transcript

    • How do You (or can you) Measure Online Influence?
      David Armano, EVP, Edelman Digital . @Armano
      Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge
      http://www.flickr.com/photos/darrenhester/3901158717/
    • psychology of “WHY”
      higher influence in smaller circles
      validating metrics
      http://www.flickr.com/photos/rubyblossom/3563008119/
    • building attention and trust
    • lists
      retweets
      @ replies
      follower ratio
      tweet volume
      Favorites
      quality of connections
      Source: David Armano
    • @ConversationAge
      @Armano
    • content / media
      business
      analysis
      content / media
    • SocMetrics
      relying primarily on Twitter footprints and "shares" via Blogger
      • peer validation
      • topical activity
      • views, shares, clicks, subscribers
      Source: David Armano
      • content contextualization
      • SEO feedback on topics
      • analytics dashboard
      • authority
      • activity
      • audience
      time
      • reach
      • resonance
      • relevance
    • SaaS
      • listen
      • measure
      • compare
      • tweak + repeat
    • Thank you
      David Armano, EVP, Edelman Digital . @Armano
      Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge
      http://www.flickr.com/photos/eschipul/4160817135/