How do You (or can you) Measure Online Influence?<br />David Armano, EVP, Edelman Digital . @Armano<br />Valeria Maltoni, ...
psychology of “WHY”<br />higher influence in smaller circles<br />validating metrics<br />http://www.flickr.com/photos/rub...
building attention and trust<br />
lists<br />retweets<br />@ replies<br />follower ratio<br />tweet volume<br />Favorites<br />quality of connections<br />S...
@ConversationAge<br />@Armano<br />
content / media<br />business<br />analysis<br />content / media<br />
SocMetrics<br />relying primarily on Twitter footprints and "shares" via Blogger<br /><ul><li>peer validation
topical activity
views, shares, clicks, subscribers</li></ul>Source: David Armano<br />
<ul><li>content contextualization
SEO feedback on topics
analytics dashboard</li></li></ul><li>
<ul><li>authority
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Mesh Conference on Influence

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Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

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Mesh Conference on Influence

  1. 1. How do You (or can you) Measure Online Influence?<br />David Armano, EVP, Edelman Digital . @Armano<br />Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge <br />http://www.flickr.com/photos/darrenhester/3901158717/<br />
  2. 2.
  3. 3. psychology of “WHY”<br />higher influence in smaller circles<br />validating metrics<br />http://www.flickr.com/photos/rubyblossom/3563008119/<br />
  4. 4. building attention and trust<br />
  5. 5.
  6. 6. lists<br />retweets<br />@ replies<br />follower ratio<br />tweet volume<br />Favorites<br />quality of connections<br />Source: David Armano<br />
  7. 7. @ConversationAge<br />@Armano<br />
  8. 8.
  9. 9. content / media<br />business<br />analysis<br />content / media<br />
  10. 10.
  11. 11. SocMetrics<br />relying primarily on Twitter footprints and "shares" via Blogger<br /><ul><li>peer validation
  12. 12. topical activity
  13. 13. views, shares, clicks, subscribers</li></ul>Source: David Armano<br />
  14. 14. <ul><li>content contextualization
  15. 15. SEO feedback on topics
  16. 16. analytics dashboard</li></li></ul><li>
  17. 17. <ul><li>authority
  18. 18. activity
  19. 19. audience</li></ul>time<br />
  20. 20. <ul><li>reach
  21. 21. resonance
  22. 22. relevance</li></li></ul><li>SaaS<br /><ul><li>listen
  23. 23. measure
  24. 24. compare
  25. 25. tweak + repeat</li></li></ul><li>Thank you<br />David Armano, EVP, Edelman Digital . @Armano<br />Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge <br />http://www.flickr.com/photos/eschipul/4160817135/<br />

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