Your SlideShare is downloading. ×
0
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Mesh Conference on Influence
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mesh Conference on Influence

5,462

Published on

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, …

Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

Published in: Business, Technology
1 Comment
20 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,462
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
1
Likes
20
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How do You (or can you) Measure Online Influence?<br />David Armano, EVP, Edelman Digital . @Armano<br />Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge <br />http://www.flickr.com/photos/darrenhester/3901158717/<br />
  • 2.
  • 3. psychology of “WHY”<br />higher influence in smaller circles<br />validating metrics<br />http://www.flickr.com/photos/rubyblossom/3563008119/<br />
  • 4. building attention and trust<br />
  • 5.
  • 6. lists<br />retweets<br />@ replies<br />follower ratio<br />tweet volume<br />Favorites<br />quality of connections<br />Source: David Armano<br />
  • 7. @ConversationAge<br />@Armano<br />
  • 8.
  • 9. content / media<br />business<br />analysis<br />content / media<br />
  • 10.
  • 11. SocMetrics<br />relying primarily on Twitter footprints and "shares" via Blogger<br /><ul><li>peer validation
  • 12. topical activity
  • 13. views, shares, clicks, subscribers</li></ul>Source: David Armano<br />
  • 14. <ul><li>content contextualization
  • 15. SEO feedback on topics
  • 16. analytics dashboard</li></li></ul><li>
  • 17. <ul><li>authority
  • 18. activity
  • 19. audience</li></ul>time<br />
  • 20. <ul><li>reach
  • 21. resonance
  • 22. relevance</li></li></ul><li>SaaS<br /><ul><li>listen
  • 23. measure
  • 24. compare
  • 25. tweak + repeat</li></li></ul><li>Thank you<br />David Armano, EVP, Edelman Digital . @Armano<br />Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge <br />http://www.flickr.com/photos/eschipul/4160817135/<br />

×