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the Age of the Customer by Valeria Maltoni Conversation Agent Mediabistro Circus
Image: Map of the Decade, Institute of the Future STORIES
facts updates back story future stories
TRANSFORMATIVE
 
 
©  2009 Valeria Maltoni, Conversation Agent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
human nature doesn’t change – human behavior does
 
Customers Competitors Analysts Employees & Alumni Prospective Hires Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
this is what marketers see
Photo: unaesthetic – http://www.flickr.com/photos/unaesthetic/22725413/ this is what your customers see
connections are currency
social determined by people
675 connections 8,143 followers 1,287 subscribers 5,267 subscribers Conversation Agent 373 members 2,400 members
fears ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
anyone can influence
“ Trust is like the air we breathe.  When it’s present, nobody really notices.  But when it’s absent, everybody notices.” −   Warren Buffett
 
marketer // customer
“ For anyone asking about the Ford fan sites and legal action: I’m in active discussions with our legal dept. about resolving it. Please re-tweet.” – Scott Monty, Dec. 10, 2008
“ This is just one way people have gotten to know us," says Eliason. "It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions. ” – Frank Eliason,  Business Week , Jan. 13, 2009
“ It started with us listening.  That was the first step in it for us.  We started that process in April of 2006.  That process for us was about a 4 month period.  Through that we looked at what are people saying about Dell.  ” – Lionel Menchaca, June 23, 2008
http://www.viddler.com/explore/dpzramon/videos/19/
Valeria Maltoni Conversation Agent www.conversationagent.com @ConversationAge

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Mediabistro Circus June 2.2009