Mediabistro Circus June 2.2009

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  • + zorbizm zorbizm 5 months ago
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Mediabistro Circus June 2.2009 - Presentation Transcript

  1. the Age of the Customer by Valeria Maltoni Conversation Agent Mediabistro Circus
  2. Image: Map of the Decade, Institute of the Future STORIES
  3. facts updates back story future stories
  4. TRANSFORMATIVE
  5.  
  6.  
  7. © 2009 Valeria Maltoni, Conversation Agent
    • Why?
    • Narcissism
    • Self-expression
    • Peer pressure
    • Voyeurism
    • Loneliness
    • Intellectual curiosity
    • Common interests
    • Community
    • Entertainment
    • Intellectual Stimulation
    • Networking and relationships
    • Globalization
    • Collaboration
    • Modern life demands
  8. human nature doesn’t change – human behavior does
  9.  
  10. Customers Competitors Analysts Employees & Alumni Prospective Hires Leaders
    • information gathering
    • recommendations
    • feedback
    • networking
    • brand
    • marketing
    • customer engagement
    • product support
    • R&D
    • tracking news & trends
    • gathering feedback
    • networking
    • networking
    • communication
    • collaboration
    • influencing
    • professional development
    • company research
    • selection
    • networking
    • differentiation
    • listening
    • communication
    • influencing
    • driving change
    • inspiring
  11.  
  12.  
  13.  
  14.  
  15.  
  16. this is what marketers see
  17. Photo: unaesthetic – http://www.flickr.com/photos/unaesthetic/22725413/ this is what your customers see
  18. connections are currency
  19. social determined by people
  20. 675 connections 8,143 followers 1,287 subscribers 5,267 subscribers Conversation Agent 373 members 2,400 members
  21. fears
    • reputational damage
    • legal issues
    • information security
    • workplace issues
    • employee relations
    • productivity
    • public relations
  22. value
    • social capital
    • credibility
    • business intelligence
    • referrals
    • relationships
    • productivity
    • positive mentions
        • more this
        • than this
  23. anyone can influence
  24. “ Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” − Warren Buffett
  25.  
  26. marketer // customer
  27. “ For anyone asking about the Ford fan sites and legal action: I’m in active discussions with our legal dept. about resolving it. Please re-tweet.” – Scott Monty, Dec. 10, 2008
  28. “ This is just one way people have gotten to know us," says Eliason. "It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions. ” – Frank Eliason, Business Week , Jan. 13, 2009
  29. “ It started with us listening.  That was the first step in it for us.  We started that process in April of 2006.  That process for us was about a 4 month period.  Through that we looked at what are people saying about Dell.  ” – Lionel Menchaca, June 23, 2008
  30. http://www.viddler.com/explore/dpzramon/videos/19/
  31. Valeria Maltoni Conversation Agent www.conversationagent.com @ConversationAge

+ Valeria MaltoniValeria Maltoni, 5 months ago

custom

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