Your SlideShare is downloading. ×
Mediabistro Circus June 2.2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mediabistro Circus June 2.2009

2,346
views

Published on

It's the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers' point of view and become part of the community they serve.

It's the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers' point of view and become part of the community they serve.

Published in: Business, Technology, Education

2 Comments
17 Likes
Statistics
Notes
  • impressive to the last click. kudos!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
    www.soezlecturing.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,346
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
93
Comments
2
Likes
17
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. the Age of the Customer by Valeria Maltoni Conversation Agent Mediabistro Circus
  • 2. Image: Map of the Decade, Institute of the Future STORIES
  • 3. facts updates back story future stories
  • 4. TRANSFORMATIVE
  • 5.  
  • 6.  
  • 7. © 2009 Valeria Maltoni, Conversation Agent
    • Why?
    • Narcissism
    • Self-expression
    • Peer pressure
    • Voyeurism
    • Loneliness
    • Intellectual curiosity
    • Common interests
    • Community
    • Entertainment
    • Intellectual Stimulation
    • Networking and relationships
    • Globalization
    • Collaboration
    • Modern life demands
  • 8. human nature doesn’t change – human behavior does
  • 9.  
  • 10. Customers Competitors Analysts Employees & Alumni Prospective Hires Leaders
    • information gathering
    • recommendations
    • feedback
    • networking
    • brand
    • marketing
    • customer engagement
    • product support
    • R&D
    • tracking news & trends
    • gathering feedback
    • networking
    • networking
    • communication
    • collaboration
    • influencing
    • professional development
    • company research
    • selection
    • networking
    • differentiation
    • listening
    • communication
    • influencing
    • driving change
    • inspiring
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. this is what marketers see
  • 17. Photo: unaesthetic – http://www.flickr.com/photos/unaesthetic/22725413/ this is what your customers see
  • 18. connections are currency
  • 19. social determined by people
  • 20. 675 connections 8,143 followers 1,287 subscribers 5,267 subscribers Conversation Agent 373 members 2,400 members
  • 21. fears
    • reputational damage
    • legal issues
    • information security
    • workplace issues
    • employee relations
    • productivity
    • public relations
  • 22. value
    • social capital
    • credibility
    • business intelligence
    • referrals
    • relationships
    • productivity
    • positive mentions
  • 23.
        • more this
        • than this
  • 24. anyone can influence
  • 25. “ Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” − Warren Buffett
  • 26.  
  • 27. marketer // customer
  • 28. “ For anyone asking about the Ford fan sites and legal action: I’m in active discussions with our legal dept. about resolving it. Please re-tweet.” – Scott Monty, Dec. 10, 2008
  • 29. “ This is just one way people have gotten to know us," says Eliason. "It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions. ” – Frank Eliason, Business Week , Jan. 13, 2009
  • 30. “ It started with us listening.  That was the first step in it for us.  We started that process in April of 2006.  That process for us was about a 4 month period.  Through that we looked at what are people saying about Dell.  ” – Lionel Menchaca, June 23, 2008
  • 31. http://www.viddler.com/explore/dpzramon/videos/19/
  • 32. Valeria Maltoni Conversation Agent www.conversationagent.com @ConversationAge