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Make Your Web Site Sticky Ppt

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Marketing Profs B2B Forum in Boston, MA. June, 2008.

Marketing Profs B2B Forum in Boston, MA. June, 2008.

Published in: Business, Technology

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  • 1. Make your Web site Sticky: 10 new ideas for B2B marketers Valeria Maltoni, Director, Marketing Communications, SunGard Availability Services
  • 2. Finding stuff 75% vs. 60%
  • 3. engaging succinct make it easy
  • 4. Who?
  • 5. Be kind, for everyone you meet is fighting a great battle.” -Philo of Alexandria
  • 6. Give
  • 7. Get attention reputation
  • 8. Content
  • 9. Testimonials Feedback
  • 10. Listening
  • 11. Tell more story
  • 12. Avg. page size Avg. # objects 312K 49.9 25.7 93.7K 233% [WebSiteOptimization.com - Source: Domenech et al 2007, Flinn & Betcher, 2008] 2003-2008
  • 13. Never mistake motion for action.” - Ernest Hemingway
  • 14. Adding value
  • 15. Example of news area industry terminology
  • 16. Example of using RSS
  • 17. Appearances matter
  • 18. The future 1/3 - editorial 1/3 - community 1/3 - marketing
  • 19. Recommended