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Make Your Web Site Sticky Ppt
 

Make Your Web Site Sticky Ppt

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Marketing Profs B2B Forum in Boston, MA. June, 2008.

Marketing Profs B2B Forum in Boston, MA. June, 2008.

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    Make Your Web Site Sticky Ppt Make Your Web Site Sticky Ppt Presentation Transcript

    • Make your Web site Sticky: 10 new ideas for B2B marketers Valeria Maltoni, Director, Marketing Communications, SunGard Availability Services
    • Finding stuff 75% vs. 60%
    • engaging succinct make it easy
    • Who?
    • Be kind, for everyone you meet is fighting a great battle.” -Philo of Alexandria
    • Give
    • Get attention reputation
    • Content
    • Testimonials Feedback
    • Listening
    • Tell more story
    • Avg. page size Avg. # objects 312K 49.9 25.7 93.7K 233% [WebSiteOptimization.com - Source: Domenech et al 2007, Flinn & Betcher, 2008] 2003-2008
    • Never mistake motion for action.” - Ernest Hemingway
    • Adding value
    • Example of news area industry terminology
    • Example of using RSS
    • Appearances matter
    • The future 1/3 - editorial 1/3 - community 1/3 - marketing
    • Recommended