Make your Web site Sticky: 10 new ideas for B2B marketers




       Valeria Maltoni, Director, Marketing Communications, ...
Finding stuff




      75% vs. 60%
engaging
succinct
make it easy
Who?
Be kind, for everyone you meet
is fighting a great battle.”
                    -Philo of Alexandria
Give
Get

         attention


      reputation
Content
Testimonials




               Feedback
Listening
Tell more story
Avg. page size                                                Avg. # objects

                               312K
        ...
Never mistake motion for action.”
                       - Ernest Hemingway
Adding value
Example of news area




industry terminology
Example of using RSS
Appearances matter
The future


   1/3 - editorial
   1/3 - community
   1/3 - marketing
Recommended
Make Your Web Site Sticky Ppt
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Make Your Web Site Sticky Ppt

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Marketing Profs B2B Forum in Boston, MA. June, 2008.

Published in: Business, Technology
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Make Your Web Site Sticky Ppt

  1. 1. Make your Web site Sticky: 10 new ideas for B2B marketers Valeria Maltoni, Director, Marketing Communications, SunGard Availability Services
  2. 2. Finding stuff 75% vs. 60%
  3. 3. engaging succinct make it easy
  4. 4. Who?
  5. 5. Be kind, for everyone you meet is fighting a great battle.” -Philo of Alexandria
  6. 6. Give
  7. 7. Get attention reputation
  8. 8. Content
  9. 9. Testimonials Feedback
  10. 10. Listening
  11. 11. Tell more story
  12. 12. Avg. page size Avg. # objects 312K 49.9 25.7 93.7K 233% [WebSiteOptimization.com - Source: Domenech et al 2007, Flinn & Betcher, 2008] 2003-2008
  13. 13. Never mistake motion for action.” - Ernest Hemingway
  14. 14. Adding value
  15. 15. Example of news area industry terminology
  16. 16. Example of using RSS
  17. 17. Appearances matter
  18. 18. The future 1/3 - editorial 1/3 - community 1/3 - marketing
  19. 19. Recommended

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