Your SlideShare is downloading. ×
  • Like
  • Save
Inbound Marketing Summit 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Inbound Marketing Summit 2009

  • 3,277 views
Published

Writing Engaging Content for the Next Web and the Socializing of Information …

Writing Engaging Content for the Next Web and the Socializing of Information

Content-centered marketing is undergoing a transformation, one where the content is moving from:
- promotional to non-partisan - some call it thought leadership.
- highly-controlled to less-controlled - more legos than logos.
- occasional to ongoing - life stream your business.
- corporate voice to authentic, personal voice. Who should embody the voice of the company?
- one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness.

How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,277
On SlideShare
0
From Embeds
0
Number of Embeds
24

Actions

Shares
Downloads
169
Comments
0
Likes
19

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Writing Engaging Content for the Next Web and the Socializing of Information Valeria Maltoni, ConversationAgent.com Inbound Marketing Summit October 7, 2009
  • 2. cutting edge solution-driven now more than ever leading scalable easy to use robust synergy best of breed in this economy er/best best of breed holistic enabling peak performance user friendly paradigm groundbreaking innovative market-leading turnkey world class cutting edge paradigm better/best mission critical holistic solution-driven flexible industry standard easy to use innovative insight, action, results turnkey now more than ever enabling peak performance value added scalable world class synergy benchmark solution-driven groundbreaking mission critical in this economy cutting edge groundbreaking market-leading http://www.flickr.com/photos/picsbycam/3564484484/in/set-72157621283414267/
  • 3. definitely opinionated http://www.flickr.com/photos/picsbycam/3396284041/in/set-72157621709286706/
  • 4. http://www.flickr.com/photos/picsbycam/3533395983/
  • 5. highly controlled http://www.flickr.com/photos/atomicbartbeans/366499457/
  • 6. less controlled chaos? http://www.flickr.com/photos/ckirkman/32013607/
  • 7. ongoing http://www.flickr.com/photos/31748439@N06/3543832394/
  • 8. context http://www.flickr.com/photos/philliecasablanca/2494647968
  • 9. RSS relationships activate content http://www.flickr.com/photos/financialaidpodcast/1349643495/
  • 10. words are like legos for readers http://www.flickr.com/photos/wwworks/2472232245/
  • 11. are you helping customers tell a story? http://www.flickr.com/photos/piet_musterd/1858568495/
  • 12. are we there yet?
  • 13. where are you going? http://www.flickr.com/photos/tobyleah/2721717063/
  • 14. your content = their special powers http://www.flickr.com/photos/levork/2053005905/
  • 15. content delivery share thought leadership educate connect the dots interact build community share assets build community communicate research comment educate share thought leadership educate humanize address different learning styles
  • 16. is it... helping conversion connecting to value building relationships extending to influentials engaging via education
  • 17. http://www.watblog.com/2008/08/19/why-google-wants-the-white-space-between-your-tv-channels-spectrum/
  • 18. staying connected getting things done http://chitika.com/research/2009/social-vs-search/
  • 19. How do you get there? they see something different
  • 20. universal opt in form on-exit survey permission to connect
  • 21. rules of engagement http://www.flickr.com/photos/39911510@N00/2183868667/
  • 22. think pass along value http://www.flickr.com/photos/gadgetgirl70/210839350/
  • 23. think their POV http://www.flickr.com/photos/tomsaint/2672214636/
  • 24. build over time http://gizmodo.com/387742/worlds-tallest-lego-tower- reaches-10096+foot-mark
  • 25. from customers to fans http://www.flickr.com/photos/paulrobertlloyd/3949187128/
  • 26. Valeria Maltoni, ConversationAgent.com Inbound Marketing Summit October 7, 2009