Inbound Marketing Summit 2009

Writing Engaging Content for the Next Web and the Socializing of Information Valeria Maltoni, ConversationAgent.com Inbound Marketing Summit October 7, 2009

cutting edge solution-driven now more than ever leading scalable easy to use robust synergy best of breed in this economy er/best best of breed holistic enabling peak performance user friendly paradigm groundbreaking innovative market-leading turnkey world class cutting edge paradigm better/best mission critical holistic solution-driven ﬂexible industry standard easy to use innovative insight, action, results turnkey now more than ever enabling peak performance value added scalable world class synergy benchmark solution-driven groundbreaking mission critical in this economy cutting edge groundbreaking market-leading http://www.ﬂickr.com/photos/picsbycam/3564484484/in/set-72157621283414267/

deﬁnitely opinionated http://www.ﬂickr.com/photos/picsbycam/3396284041/in/set-72157621709286706/

http://www.ﬂickr.com/photos/picsbycam/3533395983/

highly controlled http://www.ﬂickr.com/photos/atomicbartbeans/366499457/

less controlled chaos? http://www.ﬂickr.com/photos/ckirkman/32013607/

ongoing http://www.ﬂickr.com/photos/31748439@N06/3543832394/

context http://www.ﬂickr.com/photos/philliecasablanca/2494647968

RSS relationships activate content http://www.ﬂickr.com/photos/ﬁnancialaidpodcast/1349643495/

words are like legos for readers http://www.ﬂickr.com/photos/wwworks/2472232245/

are you helping customers tell a story? http://www.ﬂickr.com/photos/piet_musterd/1858568495/

are we there yet?

where are you going? http://www.ﬂickr.com/photos/tobyleah/2721717063/

your content = their special powers http://www.ﬂickr.com/photos/levork/2053005905/

content delivery share thought leadership educate connect the dots interact build community share assets build community communicate research comment educate share thought leadership educate humanize address different learning styles

is it... helping conversion connecting to value building relationships extending to inﬂuentials engaging via education

http://www.watblog.com/2008/08/19/why-google-wants-the-white-space-between-your-tv-channels-spectrum/

staying connected getting things done http://chitika.com/research/2009/social-vs-search/

How do you get there? they see something different

universal opt in form on-exit survey permission to connect

rules of engagement http://www.ﬂickr.com/photos/39911510@N00/2183868667/

think pass along value http://www.ﬂickr.com/photos/gadgetgirl70/210839350/

think their POV http://www.ﬂickr.com/photos/tomsaint/2672214636/

build over time http://gizmodo.com/387742/worlds-tallest-lego-tower- reaches-10096+foot-mark

from customers to fans http://www.ﬂickr.com/photos/paulrobertlloyd/3949187128/

Valeria Maltoni, ConversationAgent.com Inbound Marketing Summit October 7, 2009

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Inbound Marketing Summit 2009

by Valeria Maltoni on Oct 07, 2009

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Inbound Marketing Summit 2009 — Presentation Transcript