How to connect with customers

How to Connect with Your Customers Valeria Maltoni www.ConversationAgent.com J. Boye — May 6, 2010

What do you do with the technology? 1/3 parts in your online execution community building on demand marketing online presence engagement call to action editorial impact www.ConversationAgent.com © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

Rubbermaid found that, when they add reviews to their free-standing inserts (which are mailed/put in newspapers), conversion for the coupons increases by 10%. This is proof that reviews impact ofﬂine advertising and in-store behavior. Source: Rubbermaid Case Study, April 2010 © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

Engagement high low blogging fan community participation creating videos podcasting allowing uploads to sites encouraging co-creation content creation © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

NYtimes reporter Kristof found that by reporting from the trenches on what’s going on every day (vs. just covering events) in real time, and commenting on the news, he engages 158, 396 fans on Facebook. This is proof that interactive tools build community and connections around ideas. Source: Kristof Facebook fan page © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

Marketing by Context Building 4 Hot New Trends ON DEMAND BRAND BRAND NEW Storystreaming - micro BRAND AS BUTLER interactions, facilitate R&D - co-creation, portability, adaptability, App - serves connectivity, product reinvention information, as a tool, as a PERSONAL BRAND connection compass Mobile - real inside scoop, personalized content, allows two-way New content fashions, Conversation Agent - images GQ © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

feedback content marketing (fuel) listening vanity metrics real metrics (performance) sales (engine) 3 business development integrate public relations research 2009 Idea by Valeria Maltoni, ConversationAgent.com advertising © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

Digital media is the room in which you hold the conversation. It still comes down to saying, doing, or producing something valuable for your customer.

Community Lifecycle level of energy and visibility active adaptive engaged dispersing building potential common ground > help > guidelines > business impact www.ConversationAgent.com time creating sustaining evolving © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

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How to connect with customers

by Valeria Maltoni on May 05, 2010

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