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At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a ...
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.