Content Analysis: Where is the Story

ON AL P ERSIT’S WHY

“Large companies aresomewhat like me — oncethey get used to a certainbehavior, they develop acertain culture and a setof procedures, processesand a work environment “that deﬁnes them andtheir future.

Similarity DNA

“These instructions are oftenso ingrained in a corporatepsyche, that they start toimpede progress — mostlybecause they encourage atype of repeated behavior, “which becomes a patternthat is hard to break. http://www.ﬂickr.com/photos/mrdubyah/5311898687/

example*Core DNA = organizing information + helping people ﬁnd it

“To be a product manger at Google “they love you to have a CS degree,but people who start social productsare not necessarily engineers. http://www.sapergalleries.com/Gonsalves.html

Lesson:Social needs sociability by Efﬁnity Photography • Surrey, BC, Canada

story transition“And the truly perplexing aspect is that we’re not even ﬁghting with the rightweapons. We are still too often trying to approach each price range on adevice-to-device basis. The battle of devices has now become a war ofecosystems, where ecosystems include not only the hardware andsoftware of the device, but developers, applications, ecommerce, advertising,search, social applications, location-based services, uniﬁed communicationsand many other things. Our competitors aren’t taking our market share withdevices; they are taking our market share with an entire ecosystem.This “means we’re going to have to decide how we either build, catalyse or join anecosystem. This is one of the decisions we need to make. In the meantime,we’ve lost market share, we’ve lost mind share and we’ve lost time. (Elop’s Memo to Nokia Team)

can’t comprehend software-drivenchanges

Change & Culture http://www.ﬂickr.com/photos/brizzlebornandbred/5130733677/

“ Almost dying doesn’t change anything. “ Dying changes everything.

Lesson:Successful change = getting rid of bad behaviors

how we make decisions

reasoning habits rationalizations ﬁght memories ﬂight emotions freezeimagined vs. reality known-how + experience know whycan’t tell + can do can know 95% 5%

makes decisions http://www.ﬂickr.com/photos/mischiru/348551209/

rationalizes http://www.ﬂickr.com/photos/instantvantage/5082024009/

Lesson:Companies that fail are not self aware

http://www.ﬂickr.com/photos/lauren-dautel/5394439420/

corporate DNA takes time to form

early on http://www.ﬂickr.com/photos/johnath/4179884405/

how internal systems are built

almost never works

example*

a company must accept its true nature http://www.ﬂickr.com/photos/polvero/3405752889/

adapt to new combined reality http://www.ﬂickr.com/photos/lorenzocuppini/2265235956/

what it can changebehavior logic emotions, memories, habits what it cannot change DNA

39th DAYbehaviorchange http://www.ﬂickr.com/photos/thomashawk/219950975/

http://www.conversationagent.com	565
http://paper.li	8
http://conversationagent.typepad.com	6
http://www.mongodb.org	5
http://moodle.toulouse.edu	5
http://martinezahicart.blogspot.com	2
http://www.netvibes.com	1
http://www.hanrss.com	1
http://sbsfacilitadores.com	1
http://dashboard.bloglines.com	1
http://feeds2.feedburner.com	1
http://www.multisoft.com	1
http://piefromeucorreia.blogspot.com	1
http://www.onlydoo.com	1
http://www.slideshare.net	1
http://static.slidesharecdn.com	1
http://www.casadikouros.gr	1
https://blackboard.manchester.ac.uk	1
http://www.twodigitworld.com	1
http://www.mondragon-corporation.com	1
http://www.inf.ethz.ch	1
http://www.magnolia-cms.com	1
http://www.giuseppevitale.it	1
http://www.petrobras.com.br	1
http://translate.googleusercontent.com	1

Content Analysis: Where is the Story

by Valeria Maltoni on Feb 15, 2011

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Content Analysis: Where is the Story — Presentation Transcript