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Content Analysis: Where is the Story

by Valeria Maltoni on Feb 15, 2011

  • 7,250 views

Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/

The three main elements can be distilled down to: person to person, which frames and gain permission...

Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/

The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn’t you want to elicit the same kind of visceral response when customers read your content as you get from his post?

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social media story telling business narrative content strategy change neha grover story content analysis where is the story

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http://paper.li 8
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Content Analysis: Where is the Story — Presentation Transcript