Finding purpose© Valeria       Maltoni, Conversation Agentwww.conversationagent.com @ConversationAge                      ...
“What really decides consumers to buy or not to  buy is the content of your advertising, not its form.”  − David Ogilvy  A...
“Success is the sum of small efforts, repeatedday in and day out.” − Robert CollierThere is no silver bullet. You still ne...
At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his                                            ...
“The best way to predict the future is to create it.”− Peter DruckerYou have control over how you prepare for andrespond t...
“Your premium brand had better be delivering                                                                              ...
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our b...
“If you do build a great experience, customers tell eachother about that. Word of mouth is very powerful.”− Jeff BezosCust...
“If you don’t see yourself as a winner, then youcannot perform as a winner.” − Zig ZiglarEmployees are brand ambassadors w...
“Our lives are defined by opportunities. Even the ones we miss.”− Benjamin Button, the movieConsider the cost of not doing©...
“Knowing is not enough; we must apply. Willing is not enough;  we must do.” − Johann Wolfgang von Goethe  With execution y...
“The strongest principle of growth lies in                                             human choice.” − George Eliot      ...
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Christmas Thoughts 2010

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Christmas Thoughts 2010

  1. 1. Finding purpose© Valeria Maltoni, Conversation Agentwww.conversationagent.com @ConversationAge http://www.flickr.com/photos/lucasartoni/5236329090
  2. 2. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” − David Ogilvy A content strategy is the beginning of the journey© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/noelzialee/2111228215/
  3. 3. “Success is the sum of small efforts, repeatedday in and day out.” − Robert CollierThere is no silver bullet. You still need to dothe work every day© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/christianabe/2129826272/
  4. 4. At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his pal, Joseph Heller, that their host, a hedge fund manager, had made more money in a single day than Heller had earned from his wildly popular novel Catch-22 over its whole history. Heller responds, “Yes, but I have something he will never have ... enough.” − John Bogle, Enough Discover the power of focus© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/3134976060/
  5. 5. “The best way to predict the future is to create it.”− Peter DruckerYou have control over how you prepare for andrespond to situations http://www.flickr.com/photos/bestrated1/71515803/© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  6. 6. “Your premium brand had better be delivering something special, or it’s not going to get the business.” − Warren Buffett Meaning and purpose go hand in hand© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/akbuthod/4156692690/
  7. 7. “A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” − Steve Jobs Your product is marketing© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/ranopamas/2129685912/
  8. 8. “If you do build a great experience, customers tell eachother about that. Word of mouth is very powerful.”− Jeff BezosCustomer focus is key© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/73485440/
  9. 9. “If you don’t see yourself as a winner, then youcannot perform as a winner.” − Zig ZiglarEmployees are brand ambassadors who buildbridges between your business and customers© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/79777311/
  10. 10. “Our lives are defined by opportunities. Even the ones we miss.”− Benjamin Button, the movieConsider the cost of not doing© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/tearsandrain/2151840098/
  11. 11. “Knowing is not enough; we must apply. Willing is not enough; we must do.” − Johann Wolfgang von Goethe With execution you need to measure and show performance© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/2074393894/
  12. 12. “The strongest principle of growth lies in human choice.” − George Eliot It’s not only how much− it’s why, what, who, when, and howMerry Christmas to you & your loved ones© 2010 Valeria Maltoni, Conversation Agentwww.conversationagent.com @ConversationAge http://www.flickr.com/photos/gadl/330369285/

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