Christmas Thoughts 2010

Finding purpose© Valeria Maltoni, Conversation Agentwww.conversationagent.com @ConversationAge http://www.ﬂickr.com/photos/lucasartoni/5236329090

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” − David Ogilvy A content strategy is the beginning of the journey© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/noelzialee/2111228215/

“Success is the sum of small efforts, repeatedday in and day out.” − Robert CollierThere is no silver bullet. You still need to dothe work every day© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/christianabe/2129826272/

At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his pal, Joseph Heller, that their host, a hedge fund manager, had made more money in a single day than Heller had earned from his wildly popular novel Catch-22 over its whole history. Heller responds, “Yes, but I have something he will never have ... enough.” − John Bogle, Enough Discover the power of focus© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/stuckincustoms/3134976060/

“The best way to predict the future is to create it.”− Peter DruckerYou have control over how you prepare for andrespond to situations http://www.ﬂickr.com/photos/bestrated1/71515803/© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

“Your premium brand had better be delivering something special, or it’s not going to get the business.” − Warren Buffett Meaning and purpose go hand in hand© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/akbuthod/4156692690/

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” − Steve Jobs Your product is marketing© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/ranopamas/2129685912/

“If you do build a great experience, customers tell eachother about that. Word of mouth is very powerful.”− Jeff BezosCustomer focus is key© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/bestrated1/73485440/

“If you don’t see yourself as a winner, then youcannot perform as a winner.” − Zig ZiglarEmployees are brand ambassadors who buildbridges between your business and customers© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/bestrated1/79777311/

“Our lives are deﬁned by opportunities. Even the ones we miss.”− Benjamin Button, the movieConsider the cost of not doing© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/tearsandrain/2151840098/

“Knowing is not enough; we must apply. Willing is not enough; we must do.” − Johann Wolfgang von Goethe With execution you need to measure and show performance© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.ﬂickr.com/photos/stuckincustoms/2074393894/

“The strongest principle of growth lies in human choice.” − George Eliot It’s not only how much− it’s why, what, who, when, and howMerry Christmas to you & your loved ones© 2010 Valeria Maltoni, Conversation Agentwww.conversationagent.com @ConversationAge http://www.ﬂickr.com/photos/gadl/330369285/

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Christmas Thoughts 2010

by Valeria Maltoni

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