Career Development, IABC


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With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates.

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Career Development, IABC

  1. 1. Career Development and Social Media Valeria Maltoni, International Association of Business Communicators (IABC) 2009 Photo: Tasumi1968 -
  2. 2. “ The human connection is the key to career success.” Photo: bbcs –
  3. 3. Photo: unaesthetic – How do you stand out?
  4. 4. <ul><li>Job search = </li></ul><ul><li>temporary, </li></ul><ul><li>frustrating, </li></ul><ul><li>highs / lows, </li></ul><ul><li>no control, </li></ul><ul><li>immediate need </li></ul>
  5. 5. Career mgmt = ongoing discipline developing relationships learning new skills sharing contacts and information mapping options taking control being in active pursuit
  6. 6. <ul><li>Social media gives a professional a set of tools to manage their career </li></ul>
  7. 7. <ul><li>P = start with people </li></ul><ul><li>O = map objectives </li></ul><ul><li>S = have a strategy </li></ul><ul><li>T = pick technology </li></ul>It’s not an overnight thing – it’s a slow process
  8. 8. <ul><li>what you know </li></ul><ul><li>how you think </li></ul><ul><li>interact with peers </li></ul><ul><li>learn from others </li></ul><ul><li>find mentors </li></ul><ul><li>build a personal brand </li></ul>why blog
  9. 9. <ul><li>be patient </li></ul><ul><li>embrace failure </li></ul><ul><li>develop a thick skin </li></ul><ul><li>stay focused </li></ul><ul><li>know your identity </li></ul>if you blog
  10. 10. Blog <ul><li>memorable URL </li></ul><ul><li>about page </li></ul><ul><li>contact information </li></ul><ul><li>LinkedIn </li></ul><ul><li>RSS (real simple syndication) </li></ul><ul><li>search button </li></ul><ul><li>creative commons </li></ul>
  11. 11. connections expertise – Q&A recommendations business card find opportunities through network summary of experience context
  12. 12. networking information build relationships with potential contacts connect with peers and existing contacts help out others and use social currency to develop your brand let others know what you’re working on gain feedback from the community sounding board for questions stay current on news, trends 140 characters
  13. 13. do’s <ul><li>participate </li></ul><ul><li>share </li></ul><ul><li>listen actively </li></ul><ul><li>create content </li></ul><ul><li>give value </li></ul><ul><li>appreciate </li></ul>
  14. 14. don’ts automate conversation broadcast copy content be negative be disrespectful
  15. 15. <ul><li>Social media gives a company a way to discover talent </li></ul>
  16. 16. hiring process
  17. 17. best candidates have a job
  18. 18. <ul><li>opportunity to see candidate at work – how they think, what they know </li></ul>
  19. 19. ability to see how candidate relates and interacts less automated search, more effective
  20. 20. <ul><li>Social media gives a recruiter ample examples of what talent knows and how they connect </li></ul>
  21. 21. <ul><li>keyword searches </li></ul><ul><li>ability to reach passively-active candidates </li></ul><ul><li>vast networks and connections </li></ul><ul><li>Google candidate’s digital reputation </li></ul>
  22. 22. <ul><li>In a tough economy, branding matters. </li></ul>
  23. 23. <ul><li>Social media is messy. </li></ul><ul><li>You get out of it what you put in - as with everything else in life. </li></ul>
  24. 24. <ul><li>Tools </li></ul><ul><li>Hosted - Blogger, TypePad </li></ul><ul><li>WordPress, Movable Type </li></ul><ul><li>Twitter – </li></ul><ul><li>LinkedIn – </li></ul><ul><li>Facebook – </li></ul><ul><li>Other communities – e.g. groups on LinkedIn </li></ul>
  25. 25. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>