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Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

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    Career Development, Acp Career Development, Acp Presentation Transcript

    • Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008
      • What we’ll learn today
      • The power of a blog and online portfolio for career development
      • How companies can find candidates for a better fit online
      • How recruiters use social media tools like LinkedIn and Twitter to find top talent
      • The do’s and don’ts of social media
      • Job search means
      • Temporary
      • Frustrating
      • Subject to highs and lows of energy
      • You have no control
      • Totally focused on immediate need
    • Career mgmt is an ongoing discipline Developing relationships Learning new skills Sharing contacts and information Mapping options Taking control Being in active pursuit
      • Social media gives a professional a set of tools to manage their career.
      • Show what you know and how you think
      • Interact with peers
      • Learn from others
      • Find mentors
      • Build a personal brand, be known
      Start a blog to
      • Start with personal brand strategy and goals.
      • Map content strategy.
      • Find related blogs and communities for networking.
      • Give before you get.
      It’s not an overnight thing – it’s a slow process.
    • Blog
      • Memorable URL
      • About page
      • Contact information
      • LinkedIn
      • RSS (real simple syndication)
      • Search button
      • Creative commons
      • Business card
      • Summary of experience
      • Expertise – Q&A
      • Recommendations
      • Connections
      • Context
      • Presence
      • Microblogging (140 characters)
      • Listening tool
      • Learning
      • Interacting
    • Communities do’s
      • Participate
      • Share
      • Listen actively
      • Create content
      • Give value
      • Appreciate
      • Broadcast
      • Target
      • Get lazy and copy
      • Be negative
      • Be disrespectful
      Communities don’ts
      • Social media gives a company a way to discover talent.
      • Hiring process is tired
      • Best candidates may not be in active search
      • Opportunity to see candidate at work – how they think, what they know and
      • Ability to see how candidate relates and interacts
      Less automated search, more effective
      • Social media gives a recruiter ample examples of what talent knows and how they connect.
      • Keyword searches
      • Ability to reach passively-active candidates
      • Vast networks and connections
      • Ability to Google related content to learn a candidate’s digital reputation
      • In a tough economy, branding matters.
      • Social media is messy.
      • You get out of it what you put in - as with everything else in life.
      • Social Media Tools:
      • Hosted - Blogger, TypePad
      • WordPress, Movable Type
      • Twitter – http://twitter.com
      • LinkedIn – http://linkedin.com
      • Facebook – http://facebook.com
      • Other communities – e.g. groups on LinkedIn
      • http://www.JibberJobber.com
      • http://www.imonlinkedinnowwhat.com
      • http://facebookadvice.com
      • http://www.marketingheadhunter.com
      • http://www.conversationagent.com/career
    • Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008