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Career Development, Acp

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Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

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  • 1. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008
  • 2.
    • What we’ll learn today
    • The power of a blog and online portfolio for career development
    • How companies can find candidates for a better fit online
    • How recruiters use social media tools like LinkedIn and Twitter to find top talent
    • The do’s and don’ts of social media
  • 3.
    • Job search means
    • Temporary
    • Frustrating
    • Subject to highs and lows of energy
    • You have no control
    • Totally focused on immediate need
  • 4. Career mgmt is an ongoing discipline Developing relationships Learning new skills Sharing contacts and information Mapping options Taking control Being in active pursuit
  • 5.
    • Social media gives a professional a set of tools to manage their career.
  • 6.
    • Show what you know and how you think
    • Interact with peers
    • Learn from others
    • Find mentors
    • Build a personal brand, be known
    Start a blog to
  • 7.
    • Start with personal brand strategy and goals.
    • Map content strategy.
    • Find related blogs and communities for networking.
    • Give before you get.
    It’s not an overnight thing – it’s a slow process.
  • 8. Blog
    • Memorable URL
    • About page
    • Contact information
    • LinkedIn
    • RSS (real simple syndication)
    • Search button
    • Creative commons
  • 9.
    • Business card
    • Summary of experience
    • Expertise – Q&A
    • Recommendations
    • Connections
    • Context
  • 10.
    • Presence
    • Microblogging (140 characters)
    • Listening tool
    • Learning
    • Interacting
  • 11. Communities do’s
    • Participate
    • Share
    • Listen actively
    • Create content
    • Give value
    • Appreciate
  • 12.
    • Broadcast
    • Target
    • Get lazy and copy
    • Be negative
    • Be disrespectful
    Communities don’ts
  • 13.
    • Social media gives a company a way to discover talent.
  • 14.
    • Hiring process is tired
    • Best candidates may not be in active search
    • Opportunity to see candidate at work – how they think, what they know and
    • Ability to see how candidate relates and interacts
    Less automated search, more effective
  • 15.
    • Social media gives a recruiter ample examples of what talent knows and how they connect.
  • 16.
    • Keyword searches
    • Ability to reach passively-active candidates
    • Vast networks and connections
    • Ability to Google related content to learn a candidate’s digital reputation
  • 17.
    • In a tough economy, branding matters.
  • 18.
    • Social media is messy.
    • You get out of it what you put in - as with everything else in life.
  • 19.
    • Social Media Tools:
    • Hosted - Blogger, TypePad
    • WordPress, Movable Type
    • Twitter – http://twitter.com
    • LinkedIn – http://linkedin.com
    • Facebook – http://facebook.com
    • Other communities – e.g. groups on LinkedIn
  • 20.
    • http://www.JibberJobber.com
    • http://www.imonlinkedinnowwhat.com
    • http://facebookadvice.com
    • http://www.marketingheadhunter.com
    • http://www.conversationagent.com/career
  • 21. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008