2009 Marketing Quotes

Work in Progress compiled by Valeria Maltoni Conversation Agent www.conversationagent.com @ConversationAge Michele Catania http://www.ﬂickr.com/photos/cataniamichele/2855661699/

“... conversations can’t be stage managed or micro-managed. It’s all about the trialogue—and that’s DIALOGUE in today’s context where it is TRIAL by peers 24/7/365.” — Marian Salzman, Porter Novelli Michele Catania http://www.ﬂickr.com/photos/cataniamichele/2779205186/

“The next Google is going to look nothing like Google. It is going to be less about optimizing your website content so that it ranks high in a search engine and much more about displaying rank based on what others have said and done (and what real people have done with this information).” — Mitch Joel, Six Pixels of Separation Michele Catania http://www.ﬂickr.com/photos/cataniamichele/3021255603/

“The internet is about people connecting to people, whether for business, politics, or socializing, That's something we've all been doing since long before the internet existed. The real accomplishment is to make those connections so versatile and different that they create a social network that not only reflects your life but expands it.” — Craig Newmark Michele Catania http://www.ﬂickr.com/photos/cataniamichele/2820528621/

“If there's nothing inherently engaging about your product or service, you need to create something around your product or service that is.” — Kathy Sierra, Creating Passionate Users Michele Catania http://www.ﬂickr.com/photos/cataniamichele/2847543391/

“...fundamentally, it is understanding how people change behaviour, not why – for it is not the behaviour that we want to track, but the shifts in sentiment around points of action that are useful indicators to brands. And it is only by working with those levers and feeding that back into our product and service development that we can begin to link consumer behaviour to the brands that people love.” — Gavin Heaton, Servant of Chaos Klearchos Kapoutsis http://www.ﬂickr.com/photos/klearchos/754731911/

“If you want to influence the conversation, you’ve actually got to get into the conversation. Respectfully. Meaningfully. Just because that’s a social media cliché doesn’t mean you get to ignore it and hope it goes away.” — Sonia Simone, Copyblogger Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/3749692907/

“It's not what the product does that matters to us so much, it's how we socialize around it that matters. This is why the iPhone is so successful. Sure, we like having all those cool apps, but being able to talk about and recommend cool apps to our friends ... that's what we are genetically hardwired to like even more.” — Hugh MacLeod, Gapingvoid Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/2044961014/

“It's hard sometimes to remember that being successful is only ever partially the result of the successful person or company's actions: mostly it's a team game - a result of all those participating in the bigger picture.” — Mark Earls, Herd Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/154650555/

“Committing to something isn’t just about hard work, but also smarts, guts, and willpower. It’s about throwing yourself into the game body, mind, soul and all. Even if it’s for two hours a day, or five minutes every hour, that’s what it takes to do something exceptionally well.” — Olivier Blanchard, The Brand Builder Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/1350136208/

“As marketers, we’re moving from launching finite campaigns (that start and end) to holding market conversations that keep on going (and going). In the past we worked to connect our brands with our target markets. But now we work to connect our markets to one another... and hoping that through these connections they'll discuss, recommend and purchase our brands.” — Christina Kerley, Epiphany Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/604211661/

“Freedom is about being vulnerable to one another, realizing that our ability to connect is more important than feeling secure, in control and alone.” — Eve Ensler Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/3142426800/

“The truth is that if you want to achieve your most significant goals, and you want to change the world for the better in the process, you really don’t need to jump through all the hoops that people hold up for you.” — Chris Guillebeau, The Art of Non Conformity Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/111020291/

“The web also provides a unique and wonderful opportunity to understand our customers (visitors to our websites), to learn from their actual behavior and transform how we do business, to achieve the near impossible: improve satisfaction and revenues.” — Avinash Kaushik Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/122609970/

“Great brands and projects are built on real value and a real advantage, but great marketers use this as a supporting column, not the entire foundation. Instead, they build a story on top of their head start. They focus on relationships and worldviews and interactions, and use the boost from their initial head start to build competitive insulation.” — Seth Godin Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/477246673/

“In the beginning, all business was social. If someone sold you a bad chicken, you would badmouth the business and others would shun it until the merchant cleaned up his act... With social media, a massive platform of participation, the social infrastructure scaled to the point where the social made a difference once again.” — Francois Gossieaux, Emergence Marketing Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/243004621/

“These tools don’t get socially interesting until they get technologically boring – it isn’t when the shining new tools show up that their uses start permeating society, it’s when everybody is able to take them for granted.” — Clay Shirky, Here Comes Everybody Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/185336753/

“Being human means we put trust in others to judge us based on the balance of our merits, warts and all. Being human as a business means we’re inviting people to judge us based on what’s up front AND what’s backstage, and let’s face it. Sometimes, our backstage is messy. If we let them see it, once again we have to trust that they’ll do something positive with that information instead of trying to find a way to bring us down.” — Amber Naslund, Altitude Branding Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/281640001/

“... measurements create their own context. For example, I’d argue that it’s precisely because we measure horsepower that horsepower is valued.” — Adrian Ho, Zeus Jones Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/99178671/

“... we move forward by focusing on processes instead of outcomes, by creating rather than extracting, by expanding rather than allocating. By valuing the full costs and benefits of our decisions, by focusing on value instead of profit. ” — Taylor Davidson Roby Ferrari http://www.ﬂickr.com/photos/roberto_ferrari/118310747/

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2009 Marketing Quotes

by Valeria Maltoni

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