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Can You See All 6 Sides of Your Customers?
To drive the best possible results for your digital marketing programs, you need to understand the consumer just as thoroughly as the channels and devices they use. Reprinted from iMedia Connection, this fast and easy read outlines Conversant’s perspective on what’s essential for a comprehensive understanding of the consumer - the six different types of user data that can drive better consumer persuasion and purchase. Put in the "me" terms of the individual, brands need to understand:
What I Buy
Who I Am
What I Care About
How I Connect
What I Share
My Brand Relationship
Download this compelling perspective now so you can develop smart and savvy digital marketing strategies that deliver extraordinary results.
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