On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
EventsBlack Tie Presidential Campaigns Goals Mailing Event Campaign Increase Departmental goals Annual Fund Contributions Increase Donations Institutional goals
If you can track it, you can measure it.If you can measure it, you can improve upon it.
Set Up Google Analytics Goals
Determine What Works
Compare Landing Page Visits to Bounce Rate
Time On Page
Compare by Location
Who are you targeting?
Forms• Keep it to essential questions• Use Event Tracking to create the best form funnel
Engaged with the Site Went to a landing page Received an email
Additional Suggestions• Clear Calls to Action• Internal linking
Testing: Let the User Choose
Questions?Go to http://goo.gl/X345s to sign up for afree, 20-minute analytics consultation.
Flickr Image References• Slide 1: by DaGoaty (http://www.flickr.com/photos/dagoaty/4619800512/sizes/o/in/photostream/)• Slide 2: by tim geers (http://www.flickr.com/photos/timypenburg/5249972460/sizes/o/in/photostream /)• Slide 3: by OliBac (http://www.flickr.com/photos/olibac/4913461654/sizes/o/in/photostream/)• Slide 25: by El Bibliomata (http://www.flickr.com/photos/fdctsevilla/4306301206/sizes/o/in/photostream/)• Slide 28: by Joost J. Bakker Ijmuiden (http://www.flickr.com/photos/joost- ijmuiden/5619821352/sizes/o/in/photostream/)• Slide 29: by Sean MacEntee (http://www.flickr.com/photos/smemon/5683575389/sizes/o/in/photostream/)