Your SlideShare is downloading. ×
0
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Social Media in the B-to-B World, Part 1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media in the B-to-B World, Part 1

106

Published on

-What is social media?: Busting social myths …

-What is social media?: Busting social myths
-Putting the right social media strategy into context
-Implementation: Putting Strategy into Action

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
106
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding B2B’s Role in Social Media building trust builds customers
  • 2. Steve Krull CEO & Founder of Be Found Online Internet Marketing and Social Media Expert
  • 3. Agenda • Social Stats: Social Media in 2012 • What is Social Media?: Busting Social Myths • A Social Media Story: All About Bob • Implementation: Putting Strategy into Action
  • 4. 48 percent of consumers combine social media and search engines in their buying process. Source: Group M Search
  • 5. In 2011, 23.1 million people discovered new brands or products through social media. Source: The Faces of Social Media
  • 6. 66% of B2B Marketers have implemented a social media strategy, or will in the next year. Source: Penton Marketing Services' 2011 B-to-B Marketing Needs Survey
  • 7. Most try their hand at Facebook, Twitter, and LinkedIn. Source: Penton Marketing Services' 2011 B-to-B Marketing Needs Survey
  • 8. Source: Penton Marketing Services' 2011 B-to-B Marketing Needs Survey ½ of these companies are not satisfied with their social media strategy!
  • 9. BECAUSE THEY ARE USING THE WRONG STRATEGY WHY?
  • 10. WHAT EXACTLY IS SOCIAL MEDIA? Busting Social Myths
  • 11. Social Media is not about public relations…
  • 12. Social Media is not about sales …
  • 13. Social Media is not about business to business…
  • 14. It’s about creating one-on-one relationships!
  • 15. Reach the consumer at all touch points!
  • 16. PUTTING THE RIGHT SOCIAL MEDIA STRATEGY INTO CONTEXT All About Bob
  • 17. Bob has questions about electrical circuits and needs advice quickly.
  • 18. He visits the Control Engineering Group on LinkedIn to ask his question.
  • 19. Joe from Circuits R Us answers Bob’s question with exactly the information that Bob needed – and didn’t try to sell him a thing.
  • 20. Joe directs Bob to a video on YouTube that his company produced. It shows Bob how to wire the circuits.
  • 21. Joe shares the URL of the Circuits R Us company blog.
  • 22. Bob follows Joe on Twitter so he can get breaking news and helpful tips about electrical engineering.
  • 23. Joe did more than answer Bob’s question. As an individual, he became a trusted source of information representing Circuits R Us.
  • 24. Over time, Bob and Joe get to know each other and form a friendly relationship. It turns out they have a lot in common – Phillies Fans, Craft Beer, and StarCraft.
  • 25. The next time Bob needs to purchase electrical components, he orders from Circuits R Us.
  • 26. His friends do too! Sharing good info builds your customer base.
  • 27. PUTTING THE STRATEGY INTO ACTION Implementation
  • 28. So you shout at 100 people. 30 of them turn around. What do you do next?
  • 29. Plan, Strategize, Act (Repeat as needed)
  • 30. Listen to your audience
  • 31. Give your users useful information, not sales pitches
  • 32. Engage your audience and share info that is relevant to the conversation
  • 33. Tweet engaging information. Find & follow
  • 34. Frequently participate in group discussions (esp. on CFE Groups!). Ask and answer questions
  • 35. Produce videos that teach your audience. No commercials!
  • 36. Remember! No gimmicks!
  • 37. Blogs and Guest Blogging – Post consistently about interesting and cutting-edge information
  • 38. Plan, Strategize, Act (Repeat as needed)
  • 39. Social Media Coaching & Management Social Customer Service & Reputation Management Paid Search Advertising (SEM) Search Engine Optimization (SEO)
  • 40. For more information, contact: Natalie Sowards Digital Strategist natalie@befoundonline.com 773-904-1220
  • 41. Twitter: @BeFoundOnline http://www.linkedin.com/pub/natalie-sowards/0/535/3b1 Twitter: @SteveKrull http://www.linkedin.com/in/stevekrull

×