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 Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi
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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in …

The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action.

Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript

    • 1. @juntajoe Content Marketing Giving Away Your Secret Sauce Joe Pulizzi Founder, Content Marketing Institute
    • 2. @juntajoe Joe Pulizzi (@juntajoe)
    • 3. @juntajoe
    • 4. @juntajoe
    • 5. @juntajoe
    • 6. @juntajoe
    • 7. @juntajoe
    • 8. @juntajoe Search Engine Optimization Lead Generation Social Media STORYTELLING
    • 9. @juntajoe Example of trying…
    • 10. @juntajoe
    • 11. @juntajoe
    • 12. @juntajoe
    • 13. @juntajoe I see the future and it is ____________
    • 14. @juntajoe
    • 15. @juntajoe
    • 16. @juntajoe
    • 17. @juntajoe
    • 18. @juntajoe
    • 19. @juntajoe Red Bull – The Media Co.
    • 20. @juntajoe Show Me the Research!
    • 21. @juntajoe
    • 22. @juntajoe
    • 23. @juntajoe
    • 24. @juntajoe
    • 25. @juntajoe 54%Increasing
    • 26. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective
    • 27. @juntajoe Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
    • 28. @juntajoe THE PROBLEM WITH WHAT?
    • 29. @juntajoe
    • 30. @juntajoe
    • 31. @juntajoe
    • 32. @juntajoe
    • 33. @juntajoe WHY?
    • 34. @juntajoe Search Engine Optimization Lead Generation Social Media Content Marketing Mission
    • 35. @juntajoe Why?
    • 36. @juntajoe
    • 37. @juntajoe
    • 38. @juntajoe
    • 39. @juntajoe
    • 40. @juntajoe
    • 41. @juntajoe
    • 42. @juntajoe
    • 43. @juntajoe
    • 44. @juntajoe
    • 45. @juntajoe Why?
    • 46. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses.
    • 47. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
    • 48. @juntajoe Story Explosion
    • 49. @juntajoe Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
    • 50. @juntajoe Managing the Process
    • 51. @juntajoe The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Editors Content Producers Chief Listening Officers Content Creators
    • 52. @juntajoe Social Media Public Relations Marketing Email Mobile Search
    • 53. @juntajoe Leveraging Employees in Content Creation
    • 54. @juntajoe
    • 55. @juntajoe
    • 56. @juntajoe
    • 57. @juntajoe
    • 58. @juntajoe AWARENESS SEO NURTURING LEAD NURTURING PUBLIC RELATIONS EMAIL CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
    • 59. @juntajoe Building a Following through Content & Community
    • 60. @juntajoe
    • 61. @juntajoe
    • 62. @juntajoe
    • 63. @juntajoe
    • 64. @juntajoe
    • 65. @juntajoe A Rising Tide Lifts All Ships
    • 66. @juntajoe
    • 67. @juntajoe Define Your Hit List of Influencers
    • 68. @juntajoe
    • 69. @juntajoe
    • 70. @juntajoe
    • 71. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
    • 72. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

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