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How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
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How to Run a Successful Integrated Marketing Program

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-Running a successful dynamic integrated program …

-Running a successful dynamic integrated program
-Knowing your audience
-How do you choose the right media channels to get the best ROI?
-Best practices in campaign strategy, implementation and measurement

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  • Whiteboard exercise/icebreakerToday, we’ll talk about all of the many options available to connect with our key audiences. As we all know, there are many choices, with new ones popping up on almost a daily basis.Let’s take a few minutes to identify some of them…
  • S, how do you decide? How do you evaluate, based on the objectives and strategies you’ve created, each of the available communications channels?
  • The simple answer, is that you don’t decide, “they” do.
  • So who is “they”? They are you customers, prospective customers, any people you are trying to influence with your messaging and communications.
  • ----- Meeting Notes (2/29/12 16:13) -----Creating the right teammarketing communicationssalesproduct marketingindustry marketingdistribution
  • Transcript

    • 1. Building an IMC Plan: How to Make the Right Choices
    • 2. How to get started
    • 3. Then Now Print Direct mail Collateral Tradeshows Print Direct mail Collateral Tradeshows Organic search Paid search CRM CPL Email marketing Blogs Social E-newsletters Webinars Virtual tradeshows Etc. Etc. Etc…
    • 4. So how do you decide
    • 5. You don’t. “They” decide.
    • 6. Who’s “they”?
    • 7. • How does your audience prefer to consume information? • What kind of information do they value? • What are your objectives? (branding, lead- gen, etc.)? You need to know and understand your audience:
    • 8. IMC Media Partners Primary Research Sales and Product Marketing Historical Data “A” “B” Testing Web Analytics Social Media
    • 9. A B
    • 10. Marketing Communications Sales Product Marketing Industry Marketing Distribution
    • 11. $0 $4,000 $8,000 $12,000 Jul Aug Sep Oct Nov Dec Spend vs. Content Engagement Paid Search Online Banners eNews Sponsor Value-added Print 1431 1601 1693 1638 1651 1543 Unique Views of Military Content on Molex.com (ALL sources)

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