Your SlideShare is downloading. ×
0
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
How to Run a Successful Integrated Marketing Program
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Run a Successful Integrated Marketing Program

98

Published on

-Running a successful dynamic integrated program …

-Running a successful dynamic integrated program
-Knowing your audience
-How do you choose the right media channels to get the best ROI?
-Best practices in campaign strategy, implementation and measurement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
98
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Whiteboard exercise/icebreakerToday, we’ll talk about all of the many options available to connect with our key audiences. As we all know, there are many choices, with new ones popping up on almost a daily basis.Let’s take a few minutes to identify some of them…
  • S, how do you decide? How do you evaluate, based on the objectives and strategies you’ve created, each of the available communications channels?
  • The simple answer, is that you don’t decide, “they” do.
  • So who is “they”? They are you customers, prospective customers, any people you are trying to influence with your messaging and communications.
  • ----- Meeting Notes (2/29/12 16:13) -----Creating the right teammarketing communicationssalesproduct marketingindustry marketingdistribution
  • Transcript

    1. Building an IMC Plan: How to Make the Right Choices
    2. How to get started
    3. Then Now Print Direct mail Collateral Tradeshows Print Direct mail Collateral Tradeshows Organic search Paid search CRM CPL Email marketing Blogs Social E-newsletters Webinars Virtual tradeshows Etc. Etc. Etc…
    4. So how do you decide
    5. You don’t. “They” decide.
    6. Who’s “they”?
    7. • How does your audience prefer to consume information? • What kind of information do they value? • What are your objectives? (branding, lead- gen, etc.)? You need to know and understand your audience:
    8. IMC Media Partners Primary Research Sales and Product Marketing Historical Data “A” “B” Testing Web Analytics Social Media
    9. A B
    10. Marketing Communications Sales Product Marketing Industry Marketing Distribution
    11. $0 $4,000 $8,000 $12,000 Jul Aug Sep Oct Nov Dec Spend vs. Content Engagement Paid Search Online Banners eNews Sponsor Value-added Print 1431 1601 1693 1638 1651 1543 Unique Views of Military Content on Molex.com (ALL sources)

    ×