B2B Marketing - 10 Outreach Hacks & Tips used by Startups
10 B2B Outreach tips
This will work only if
1. You are selling to businesses
2. You’re a startup
3. You have no money for outreach
#10. Take the “cold” out of the email
You can send a 1000 personalized emails every day, if
you understand what “personal” means.
- I was wondering if in Chicago..
- We have a common friend in John Doe..
- You’re running a mobile shop & involved in…
#9. Lame is better than
Alright. You have no connection
whatsoever with the guy you are
reaching out to. At least, tell him
where you found him.
#8. Everything works at scale.
Scale is easy
Response rates for emails, calls etc. are
1%-3%*. So you need scale to make
Scrapping. Machine Learning etc.
#7. Don’t try to find email IDs. Be efficient
Guess the email ids – email@example.com is accurate
80% of the times.
Rapportive-like tools don’t work. India, Middle East won’t work.
#6. Don’t sell. Get bought in, instead
Anecdotally, every CXO gets 3 emails from Indian
companies asking for “partnership”. It’s the business
equivalent of “Can I make fraanship with you?”
Write a blog about them, do an interview, ask for references or make introductions.
Strike a conversation. They shall buy, one day!
#5. Your message has 4 parts to it.
Refer. Introduce. Hook. Ask
Each is a sentence. Finish your emails in these 4
sentences. This alone shall increase your response rate
by several times.
Kills these words: Partner, Collaborate, Value add, “We at”,
#4. Subject line – It’s counter intuitive
Company Name – Requesting a meeting
Your Name – Your company Name – Campaign Name
Works (for now)!
I’m in Chicago..Can we meet?
Brief call on xxxxx… this week?
#3. People need answers.
Quora is great place to be
answering questions. When
search becomes semantic,
questions become the new
What is the best way to…
Who are the top…I’m in
What do you think of XXX who
claim to do..Sometimes people
need questions and answers
#2. People need insights. Curate them.
Curation gives you the opportunity to stay on top
of trends and people. Use it as a lever to punch
above your weight.
High quality content is difficult to achieve. No one (except may be
for Fred Wilson & Benedict Evans) can do it consistently. Curation is
much easier and faster.
#1. People like to be on
stage. Including me.
Give people an
them. Feature them on
your blogs. Do a video.
Elusive targets come wanting for
more when you give free visibility.
The guys at Konotor set up meetings
for us with some really hard to meet
prospects, with the “interview” bait.
Here is an offer you cannot refuse
If you are building something cool for mobile, give us a shout.
We shall write about you on our blog and interview you over