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Marketing Automation at Scale: How Marketo Solved Key Data Management Challenges with Continuent Tungsten

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Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Marketo's SaaS platform runs on MySQL and has …

Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Marketo's SaaS platform runs on MySQL and has faced data management challenges common to all 24x7 SaaS businesses:

- Keeping data available regardless of DBMS failures or planned maintenance
- Utilizing hardware optimized for multi-terabyte MySQL servers
- Keeping replicas caught up and ready for instant failover despite high transaction loads

In this webinar, Nick Bonfiglio, VP of Operations at Marketo, describes how Marketo manages thousands of customers and processes a billion marketing analytics transactions a day using Continuent Tungsten and MySQL atop an innovative hardware architecture. He explains how Tungsten parallel replication paved the way to rapid growth by solving Marketo's biggest MySQL challenge: keeping DBMS replicas up to date despite massive transaction loads.

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