2. Use Tools like Hootsuite
• Hootsuite is a Hot Suite. It is the hottest pursued social media
management business tool.
• Hootsuite helps you manage multiple social media accounts in a
single window. You can stream Twitter, Facebook (both profiles and
pages), Google+ (pages only), Instagram,
Wordpress, tumblr, flickr, mailchimp, slideshare and Vimeo.
• Besides streaming, you can also post content via to all the social
media networks.
• Hootsuite is a highly suitable and convenient social media
management tool beneficial for content marketing.
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3. Use of Picture Sharing Platforms like
Instagram
• As hot as Twitter and Facebook is Instagram. A brand or celebrity
can command equal number of followers in Instagram, as they do on
Twitter or Facebook.
• National Geographic, Coca Cola, Rolex and FedEx make the best
use of Instagram, creating a large following, via innovative content
marketing.
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4. Customer Support Engagement
• Your brand grows by virtue of meaningful engagements of all kinds
on social media.
• Besides posting useful and innovative content, it is imperative to
enable users to like, retweet, comment and share your content.
Even more important is their asking you questions and your duly
responding to them.
• Also use innovative, useful, imaginative, witty, humorous and
interactive customer service responses like Samsung, Nike,
Microsoft and Xbox, McDonald’s Starbucks, etc.
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Higher Social Engagement
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5. Use of Video-Sharing and Streaming
Platforms
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• With faster 4G internet connections, the world is moving towards
faster video streaming and downloading.
• Users want to sit back to watch a video and learn from it with ease
than to sit up, stay glued to the screen and read.
• You can influence millions of people with your videos. So upload
videos on YouTube or Vimeo and embed the video on to your site.
• You can even have a wide collection to engage visitors on your
website. The more you engage, the more popular your site or page
is likely to get.
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6. • UGC is the pinnacle of marketing strategies and achievements.
• When a user wants to share some content about your brand,
express his opinions and encourage others to participate, it can lead
to viral success.
• Most of the viral trends have happened through user-generated
content on brands, products and services. It is not possible all the
time to strike viral trends but you certainly can do so with content
that has the potential to go viral.
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Encourage User-Generated Content
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