Why Most Advertising Does Not Work

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Why Most Advertising Does Not Work - Presentation Transcript

    1. A Simple Question Can You Remember Three Adverts when you last watched TV?
    2. Don’t worry .... Most people can’t ! Why ?
    3. Majority of communication is rejected by the Gatekeeper Because today most advertisers are marketing to the wrong mind Defines 90% of our buying behaviour Defines 10% of our buying behaviour
    4. Your brand communication must Bypass the Gatekeeper & resonate with your consumers Subconscious Perception Majority of communication is rejected by the Gatekeeper Defines 90% of our buying behaviour Defines 10% of our buying behaviour
    5. Brand Hotspot Defines 90% of our buying behaviour Defines 10% of our buying behaviour
    6. How can the Brand Hotspot help you?
      • Your Business
        • Strategy
        • Change Management and Transformation Programs
        • Industry Analysis
      • Your Staff
        • Culture
        • Internal Communication
        • Induction Programs
        • Performance Management
        • Behavioural Alignment
        • Touch Point Management
        • Heck -- even your safety program
      • Your Brand
        • Strategy and Positioning
        • Competitive Analysis
        • Customer Analysis and Management
        • Logo design and Corporate CI
        • Your Brand Environment
        • Activation and Engagement Strategies
        • Communication
        • Audit
        • Measurement
        • Reputation Management
        • And so on
      • To anything else you need!
      Pretty much anything to do with your business from ... Why? Because we are measuring and controlling how people think, feel and behave around your business!

    + Michael CowenMichael Cowen, 5 months ago

    custom

    475 views, 1 favs, 2 embeds more stats

    The reason why most advertising does not work is th more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 475
      • 442 on SlideShare
      • 33 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 15
    Most viewed embeds
    • 28 views on http://www.the-second-mind.com
    • 5 views on http://www.slideshare.net

    more

    All embeds
    • 28 views on http://www.the-second-mind.com
    • 5 views on http://www.slideshare.net

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories