Marketing To The Selfish Gene -

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Strategies to develop integrated marketing and balancing paid, earned and owned media.

Strategies to develop integrated marketing and balancing paid, earned and owned media.

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  • 1. Conversation Marketing
  • 2. marketing throughthe Selfish Gene
  • 3. Wow, I cant wait to talkabout your brand today
  • 4. Its Strange,But This doesNot HappenEvery Morning
  • 5. Rather We Ask:- Whats in it for me?- How much?- Why should I trust You- What’s my benefit?
  • 6. It’s That Self Gene Thing
  • 7. The 3 Brains & the Selfish Gene What We Think How We Feel Makes the Decisions (Selfish Gene)
  • 8. Makes the Buying Decisions What Motivates This Lizard Brain? How Do You Sell To This? What Are The 6 Drivers?
  • 9. Lets Start With Drivers there are 6 of them:
  • 10. 1. Me, Myself, & I
  • 11. 2. Simple, Clear Focus
  • 12. 3. Stories
  • 13. 4. Patterns& Wholeness
  • 14. 5. Visual
  • 15. 6. Emotional
  • 16. Creating a Conversation:Marketing To The Selfish Gene
  • 17. Outbound Inbound Conversation Marketing Marketing Marketing Traditional New Media People media media Vehicle Big idea Content Feeling Metric Awareness Traffic Loyalty Value Transaction Conversion RelationshipConsumer Passive Active Mobile Type Consumer Consumer Consumer
  • 18. Our Focus:The Art ofConversation
  • 19. Today, Buying Decisions Are Driven More By Other People’s Opinions, Rather Than Advertising.
  • 20. The Web Is Being Rebuilt Around People
  • 21. Shifting Traditional Mass Market
  • 22. To A Flatter, Fatter Bell Curve
  • 23. Niche is Now Mass
  • 24. Maslow and Our Selfish Gene’sMotivation To Share Transformation: Meaning + Purpose Success: Belonging + Recognition Survival: Stability + Safety
  • 25. 6 StepsSTEPS
  • 26. Narrow The Focus
  • 27. Find The Passion
  • 28. Tell The Story
  • 29. Transfer the Emotion
  • 30. Inspire The Gate Keeperscreate niche communities that
  • 31. Drive Adoptioncreate niche communities that
  • 32. Support & Build Though Continuous, Spontaneous Acts of WOW’ness
  • 33. Build Your Business Around People & Create Better Experiences.
  • 34. Michael Cowen083 288 7355mike @ brandsocial.co.za@michael_cowen