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Presentatie van het Contentgirls.nl Twitteronderzoek 2010

Presentatie van het Contentgirls.nl Twitteronderzoek 2010

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How do you tweet today How do you tweet today Presentation Transcript

  • How do youtweettoday?
    A look inside the Dutch tweetinghabits
  • This is me
    Xaviera Ringeling
    Owner of NeverEnding Web
    Founder of Contentgirls.nl
    Avidsocial media user
    Serial site maker
    @Contentgirl
  • The research
    50
    Questions
    6
    Weeks
    467
    Respondents
  • The respondents
    Web specialist/independent contractor
    Welleducated
    37
    UtrechtDen HaagAmsterdamRotterdam
    Web savvy
  • Socialsphere
  • Amplification
  • Interesting
    Mostlynetworking sites
    Less subject oriented
    Anextension of
    Networkingactivities
  • It was a goodyear
    2009
  • It was a goodyear
  • Butthereweredoubts
    38,8%
    “Twitter serves nopurpose”
    20,8%
    “I was worriedaboutmy privacy”
    9,2%
    “I was worrieditwouldbetoo time consuming”
    6,6%
    26%
    “I didn’tsee the addedvalue of twitter over othernetworks”
  • But in the end theyrelented
    Gezellig 43,9%
    Promotion of their business 21,1%
    Curiosity7,6%
  • Promotion is important
    Interesting
    65% tweetfor business
    Only 35% have a separate account
    Business and fun mix onTwitter
  • Twittertakes time and effort
    Between 2 and 8 hoursa week
    Between 40 and 100 tweets
    Following 364 people
    Followedby 397 people
  • Here’swhatthismeans
  • Basedontweetsand following
    20.593tweets a week
    2942 a day
    122anhour
    1tweetevery 30 seconds
  • It’s hard to makeanimpression
  • What do we retweet?
    V
    FunnyTweets
    V
    Links
    V
    Breakingnews
    X
    Business offers/ads
    X
    Requestsfor help
  • To do
    Ifyou want yourtweetretweeted
    Make a funnycommentaboutbreakingnews, with a link to the article
  • Time forsome etiquette
  • Didyouknow?
    40%
    Tweetfrom the toilet
  • And also…
    In the company of others 76%
    During business meetings 23%
    Duringdinner 38%
    In bed 45%
    Whenvisitingsomeone 9%
    At parties 27%
  • There are rulesthough
    No private info
    Nottoomany links
    Notabout boss/work
    Only in Dutch
    Notduringworkhours
  • FolloworunfollowThat’s the question
  • When we unfollow
    1. Spam/commercial tweets
    2. Racism/insults
    93%
    3. Toomanytweets
    unfollows
    Goodmorning
    Too few tweets
    Tweetsaboutfood
  • When we block
    1. Spam/commercial tweets
    2. Offensivetweets
    79%
    3. Annoyingtweeps
    Blocks
    4. 0 followertweeps
    5. American tweeps
  • Toomanytweets is bad
    Interesting
    Too few tweets is bad
    No links, bad. Toomany, bad!
    There is nosuchthing as “goodtweeting”
  • Let’sgettogether
  • Meeting tweeps
    80% have met peoplethroughTwitter
    Most becauseit’s “gezellig”
    Alsobecauseit “addsan extra dimension”
    40% seenoreason to ever meet tweeps
    Only 2% thinkitdangerous
  • Privacy and safety
  • Privacy
    To controlwhatpeopleknowabout me
    A closed account defeats the purpose of Twitter
  • Twitter is mostly used for
    Interesting
    Networking
    Promotion of your business
    Open makes you accesible
  • Tweetingon the job
  • Tweetingforyoucompany
    63% Tweetprofessionally
    35,7% have separate accounts
  • Business goals
    Improvement of brand awareness
    Networking
    New customers
    Webcare
    No expectations
  • Business goals
    40%
    Saythey’vereachedtheir goals
  • Most say they’ve reached their business goals
    Interesting
    But the open answers tell a
    different story
    They feel good about Twitter, but goals aren’t met
  • Just forMobileMojo
  • Speaking of mobile
    19,7%
    Nevertweetfrom a mobile phone
  • The big question
  • Why do we do it?
    Quickway to spread and shareideas
    I learn a lot onTwitter
    A greatsourcefornews
    To promotemyproducts
    It’s “gezellig”
    Twitter is entertaining
    I’maddicted
    Because I amable to meet interestingnewpeople
    Twitterkeeps me up to date
  • What I learned
  • What I learned
    Don’t be curious – unless you have time to spare
    There is no “right way” to tweet
    How to effectively use Twitter for business purposes, is still a mystery
    But it’s clear that they blend together on Twitter
    What works for the one, won’t do the other any good
    Find YOUR voice and use it
  • On the web
    The full report is available for download
    www.contentgirls.nl/twitteronderzoek
    @contentgirl
  • That’s all folks