How do you tweet today

How do youtweettoday?
A look inside the Dutch tweetinghabits

This is me
Xaviera Ringeling
Owner of NeverEnding Web
Founder of Contentgirls.nl
Avidsocial media user
Serial site maker
@Contentgirl

The research
50
Questions
6
Weeks
467
Respondents

The respondents
Web specialist/independent contractor
Welleducated
37
UtrechtDen HaagAmsterdamRotterdam
Web savvy

Socialsphere

Amplification

Interesting
Mostlynetworking sites
Less subject oriented
Anextension of
Networkingactivities

It was a goodyear
2009

It was a goodyear

Butthereweredoubts
38,8%
“Twitter serves nopurpose”
20,8%
“I was worriedaboutmy privacy”
9,2%
“I was worrieditwouldbetoo time consuming”
6,6%
26%
“I didn’tsee the addedvalue of twitter over othernetworks”

But in the end theyrelented
Gezellig 43,9%
Promotion of their business 21,1%
Curiosity7,6%

Promotion is important
Interesting
65% tweetfor business
Only 35% have a separate account
Business and fun mix onTwitter

Twittertakes time and effort
Between 2 and 8 hoursa week
Between 40 and 100 tweets
Following 364 people
Followedby 397 people

Here’swhatthismeans

Basedontweetsand following
20.593tweets a week
2942 a day
122anhour
1tweetevery 30 seconds

It’s hard to makeanimpression

What do we retweet?
V
FunnyTweets
V
Links
V
Breakingnews
X
Business offers/ads
X
Requestsfor help

To do
Ifyou want yourtweetretweeted
Make a funnycommentaboutbreakingnews, with a link to the article

Time forsome etiquette

Didyouknow?
40%
Tweetfrom the toilet

And also…
In the company of others 76%
During business meetings 23%
Duringdinner 38%
In bed 45%
Whenvisitingsomeone 9%
At parties 27%

There are rulesthough
No private info
Nottoomany links
Notabout boss/work
Only in Dutch
Notduringworkhours

FolloworunfollowThat’s the question

When we unfollow
1. Spam/commercial tweets
2. Racism/insults
93%
3. Toomanytweets
unfollows
Goodmorning
Too few tweets
Tweetsaboutfood

When we block
1. Spam/commercial tweets
2. Offensivetweets
79%
3. Annoyingtweeps
Blocks
4. 0 followertweeps
5. American tweeps

Toomanytweets is bad
Interesting
Too few tweets is bad
No links, bad. Toomany, bad!
There is nosuchthing as “goodtweeting”

Let’sgettogether

Meeting tweeps
80% have met peoplethroughTwitter
Most becauseit’s “gezellig”
Alsobecauseit “addsan extra dimension”
40% seenoreason to ever meet tweeps
Only 2% thinkitdangerous

Privacy and safety

Privacy
To controlwhatpeopleknowabout me
A closed account defeats the purpose of Twitter

Twitter is mostly used for
Interesting
Networking
Promotion of your business
Open makes you accesible

Tweetingon the job

Tweetingforyoucompany
63% Tweetprofessionally
35,7% have separate accounts

Business goals
Improvement of brand awareness
Networking
New customers
Webcare
No expectations

Business goals
40%
Saythey’vereachedtheir goals

Most say they’ve reached their business goals
Interesting
But the open answers tell a
different story
They feel good about Twitter, but goals aren’t met

Just forMobileMojo

Speaking of mobile
19,7%
Nevertweetfrom a mobile phone

The big question

Why do we do it?
Quickway to spread and shareideas
I learn a lot onTwitter
A greatsourcefornews
To promotemyproducts
It’s “gezellig”
Twitter is entertaining
I’maddicted
Because I amable to meet interestingnewpeople
Twitterkeeps me up to date

What I learned

What I learned
Don’t be curious – unless you have time to spare
There is no “right way” to tweet
How to effectively use Twitter for business purposes, is still a mystery
But it’s clear that they blend together on Twitter
What works for the one, won’t do the other any good
Find YOUR voice and use it

On the web
The full report is available for download
www.contentgirls.nl/twitteronderzoek
@contentgirl

That’s all folks

http://www.contentgirls.nl	517
http://www.allesovercontentmanagement.nl	64
http://www.goopleidingen.nl	24
http://remcojanssen.posterous.com	19
http://www.suuzonline.nl	14
http://www.marketingprvisie.com	13
http://www.socialmediasocialmedia.nl	11
http://goopleidingen.nl	11
http://onlinemarketingevents.nl	9
http://guidogihaux.wordpress.com	6
http://www.slidescene.com	5
http://www.klipperisis.nl	3
http://www.42bis.nl	2

How do you tweet today

by Xaviera Ringeling on Oct 08, 2010

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How do you tweet today — Presentation Transcript