Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance. In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance. Here’s what you’ll learn: How to identify where your organization fits in the content maturity model, and how to progress Different options for content governance within an organization The five pillars on which you need to build your content governance How to advocate and influence for content governance changes The steps to take to get you started towards better governance