Setting up a WordPress Blog and Writing Your First Post

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Workshop presentation given to the Women Business Owners of Denton County's Social Media Marketing Workshop held on September 14, 2010. Learn more on our website (http://www.yourcontentsolutions.com) or blog (http://www.yourcontentnotes.com). Video presentation on slide 15 also available at http://www.youtube.com/watch?v=-mM3t4B-AJs

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  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:
  • 1. Topic: What the conversation is going to be about and how you’re going to engage in it.
    2. Business Goals: Why are we doing this?
    3. Brand Purpose: Position, Point of View, Your story, So What? factor
    4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility
    5. Contributors: Staff, Agency, Peers, User-generated
    6. Channels: How are you going to distribute the info?
    7 Format: blog posts, videos, pictures, podcast....
    8. Schedule: How often
    9. Social Agents: Who is going to monitor and be responsible for your brand
    10. Active Listening:






















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