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Setting up a WordPress Blog and Writing Your First Post
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Setting up a WordPress Blog and Writing Your First Post

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Workshop presentation given to the Women Business Owners of Denton County's Social Media Marketing Workshop held on September 14, 2010. Learn more on our website (http://www.yourcontentsolutions.com) ...

Workshop presentation given to the Women Business Owners of Denton County's Social Media Marketing Workshop held on September 14, 2010. Learn more on our website (http://www.yourcontentsolutions.com) or blog (http://www.yourcontentnotes.com). Video presentation on slide 15 also available at http://www.youtube.com/watch?v=-mM3t4B-AJs

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  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
  • 1. Topic: What the conversation is going to be about and how you&#x2019;re going to engage in it. <br /> 2. Business Goals: Why are we doing this? <br /> 3. Brand Purpose: Position, Point of View, Your story, So What? factor <br /> 4. Whuffie (Social Currency): Entertaining, Personal, Knowledge, Utility <br /> 5. Contributors: Staff, Agency, Peers, User-generated <br /> 6. Channels: How are you going to distribute the info? <br /> 7 Format: blog posts, videos, pictures, podcast.... <br /> 8. Schedule: How often <br /> 9. Social Agents: Who is going to monitor and be responsible for your brand <br /> 10. Active Listening: <br />
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Setting up a WordPress Blog and Writing Your First Post Setting up a WordPress Blog and Writing Your First Post Presentation Transcript